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1、1,Pernod Ricard China,Perfume BlendingBrief,This is a brief to perfume master to create a signature fragrance based on the smell of LDJM.,2,Key Objectives 1. To create a fragrance that permeates the best quality of the Cognac region that makes eau de vie. The fragrance will leverage the brand value
2、and build luxury brand image among the the guests by stimulating their senses and leaving a lasting impression. 2. The fragrance will be versatile and not only for home style but suitable for social gatherings and nightlife as well. Usage During the events or a take away gift for the guests Agencies
3、 Involved TBWA & STARS,Objectives,3,The Five Senses,Smell with NoseAroma/Scent / Fragrant See with EyesSight / Visualize Hear with EarsSound Touch with HandsFeel Taste with TongueFlavor,The creation of this scent is to stimulate the five senses and create an automatic response to the perfume that em
4、bodies the multidimensional experience of eau de vie and its natural purity. the fragrance ill conjure a sensation that brings you back to the pure air, and majestic natural elements of Cognac, France.,4,Cognac from Eau de Vie,5,Scent,The sensory of smell only from the nose trigger both imagination
5、and desire for ownership, experience, partake, and participation. Sensation drives action, the result of triggering this smell sensation can be either dislike, neutral, or approval. We want to create an after response that creates association of the smell to LDJM brand assets and values of purity, r
6、arity, and perfection.,6,Bottle Design Suggestions: Gold Elements Teardrop Elements Easy to associate with LOr but not too direct (not the exact LOr bottle) Unconventional Bottle Shape Dissociation with FMCG product line Use the bottle cap stopper of LOr and invert it and add a gold holder glorifier
7、 base. Not to create a new element for the perfume series bottle design (not necessary to elevate this separately from the LOr production line),Bottle Design,We have to treat the bottle design elements and the perfume separately, as the bottle is its visual appeal whereas the perfume itself is scent
8、.,7,Perfume Suggestions: Use of floral smells evident in the Cognac region Reflects the air from the Cognac region- the atmosphere the grapes are grown, absorbing such fine air quality, from floral scents and earths natural providence. The scent should be a bouquet of aromas from the earth that can
9、link you to cognac, eau de vie and the muskiness from the oak barrels,Perfume Content,The scent should embody everything LOr its origin, complexity, and components,8,All fragrance notes in the perfume are developed to create desire to want to experience Martell LOr, and reflect its characteristics.
10、Below are the desired effects, the perfumer will make the final decisions regarding the components to be used. Top Notes: Accentuate the Higher Self, Confidence Middle Notes: Full Bodied Smoothness, Silky Desirability Base Notes: Muskiness, Masculine Characteristics,Fragrance Notes,9,Other Products,
11、Room spray Massage oil Burning incense Scented candles Soap Body wash Lotion Shampoo Air Freshener etc.,*Other Products can be developed from the above research,10,Concluding Remarks,Through the creation of a signature scent we hope to enthrall guests in the world of LOr. By stimulating senses beyond just mere taste, in culmination with the fragrance leaves guests with a lasting impression of LOr de Jean Martell cognac and the richness of lifes providence.,Prepared By:,
