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1、ZARA一BRANDSTRATEGYINCHINAContent.IntroductionofZARA攫StrategicManagement.ZARAsBusinessModel.Supp_yChainManagement_.ChallengesfromCompetitor0Strateg童cRecommendations4ZARAisasubsidiaryofSpainsInditexgroup-体Establishedin1975inSpain.余Aclothingbrand.仆SpecializedinZARAbrandclothingchainretail仆Establishmore
2、than2000clothingChainstorein56countriesallovertheworldnow、仆EnteredintoHongKongin2004,Shanghaiin2006,Beijingin2007.仆CreatethemodeofPreciseFashion.余“Dellcomputerinfashionindustry“.仆Becomeaflaginthefashionapparelindustry仆Theintegritybetweentheitsbrandspiritandtheconsumer“sdeepdemand.仆ItisalreadyoneofCh
3、inasretailers,whosetradeisthehighestrevenueandprofits:仆Itsprofitisfourtimesthanthatoftheotherdomesticapparelenterprises.仆Chinesemarketisoneofthemostprofitablemarket.ThewholesalesintheChinesemarketisevenmorethanthatoftheUnitedStatesmarket露Corporate琶辖【e皇y重墨E3【3文veryclearbusinessscope一“FastFashionRetail.文Developmentalstrategies*MarketdevelopmentstrategyProductiondevelopmentstrategy.3-贺InternationalizationelopmentstrategyGCompetitiveStrategycousoernicrreo7DifferentiationStrategyDonotdiscountpolicy宇耳青】富富言旦君怕ofproductaSmallnumberbutvarietystylesclothesDifterentiationofproductService
