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1、商务英语写作(DOC) 作者： 日期：Unit 3 TWENTYFIRST CENTUREY BUSINESS LANGUAGE1 Seven deadly sins of todays business writing 当今商务写作七宗罪1.1 redundant expressionsShort sentences are clearer, easy to understand and to write. Long complicated sentences can be confusing. A simple style of writing letters can be recomme
2、nded.Kindly be advisedI would like to bring to your attentionI am writing to advice you1.2 So many long-winded words 1.3 Colons Colons Colons Date： 29 November 2003 (Thursday)Time： 9.OOam to 5.OOpmVenue：Sheraton Towers HotelDate Thursday 29 November 2003Time 9.00 am to 5.00 pm Venue Sheraton Towers
3、HotelWhere to use open punctuation?1.4 Yesterdays languageEnclosed herewith please find our catalogue for your reference and perusal(细读、研读)With reference to your above-mentioned order （with reference to ）Further to the telecon today.Dont DoWe refer to your letter of 21st October 2004As spoken in our
4、 telecon todayPlease revert to me soonest possible.Should you require any further clarification please do not hesitate to contact the undersigned.2. Ten steps to brilliant business writing 商务写作致胜十大法则The writing principle The five Cs principles: _ _ _ _ _KISS 原则： Keep it _ and _Remember your ABC： A_B
5、_ C_2.1 Write naturally and sincerelyI have pleasuring in informing youWe do not anticipate any increase in prices.I should be grateful if you would be good enough to advise usI would appreciate it if you could inform us of the exact delivery date/Please favor us with a prompt reply.Please revert to
6、 us soonest.2.2 Be courteous and considerate礼节周到 （case study P234）2.3 Use appropriate tone使用恰当的语气 What is tone? TONE: 商业书信的语气I am in receipt of your order for 250 pairs of Nike Conga sports shoes. You failed to send your order to us before the new prices were introduced. We cannot devote much time t
7、o your visit as the March Sales figures are being compiled and we are very busy.请比较下列句子：I have to meet you to discuss opening an office in Prague.I am pleased to meet you to discuss opening an office in Prague.You obviously made a big mistake by sending us the wrong good.We regret to tell you that t
8、he goods are not the ones we ordered.Youd better send us the cheque.Will you please send us the cheque?You should send us your catalogue in return, ok?Please send us your catalogue.练习：1. 例句分析: 比较下面的句子。那一句更合适？ a We demand all staff to follow the companys working hours.Members of staff are required to
9、 follow the companys working hours.b The management ask the staff to overwork for two hours in the following two weeks.The management would appreciate the cooperation of the staff to work for two extra hours in the following two weeks.c You are not permitted to make private long-distance calls in th
10、e office.It is our company policy that long-60 distance calls can be made only on business affairs in the office.2.请使用正确的语言语气更改下列句子 a We can not lower our prices because of the increasing costs.b Members of staff are not permitted to park their cars in front of the building.c We must cancel the meet
11、ing because a lot of staff have been ill.d We must lay off all assembly line workers right away.e Workers should not take their children to the offices. 2.4 use simple words and sentences用短词而不是长词 或者复杂词commenceendeavor/attemptvisualizeregardingterminatedispatchpurchasestateassistutilizeexpeditesuffic
12、ientrequireadvicekindly如果能用单词表达就不用短语I should be glad if you wouldin spite of the fact thatwith regard toat the present moment in timeconduct an investigationin view of the fact thatin the event thatin the very near futureat a later dateWe would like to ask you to due the fact that删改无关紧要的成份(Remove un
13、needed facts) It should be noted that this is the best we can do。2.5 Use modern terminologyWe are in receipt of your letter of 12 June.We have received your letter of 12 June.Enclosed herewith you will findPlease find enclosedPlease be good enough to advice mePlease be remindedthe above mentioned go
14、odsCase study练习 1. 请改写下列句子和信函以便更和善简洁a. This is due to the fact that our costs have risen.b. I have pleasure in enclosing a cheque in your favour.c. I regret to advise you the fact that we will not be able to deliver the goods on time.d. I would be grateful if you could advise me of your prices.e. I am writing in connection with your telephone order of 16 January.f. We require furniture which is of new type.g. As a matter of fact, the X-210 copier is not really th
