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1、Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value,David Mitchell Senior Vice President, IT Research, Ovum +44 20 7551 9194,Agenda,The 2.0 explosion.,Web 2.0,Enterprise 2.0,Print 2.0,Bubble 2.0,Learning 2.0,edu 2.0,Business 2.0,Lunch 2.0,PR 2.0,Publishing 2.0,Telco 2.0,
2、Identity 2.0,Nerds 2.0.1,Supermarket 2.0,Library 2.0,Life 2.0,Students 2.0,Accounting 2.0,What is web 2.0?,Web 2.0?,Web 2.0 - an architecture of participation,Web 2.0,Writable, open, recombinant web,Social networking drives engagement & interaction,Content as bait, not product,Content + interaction
3、creates new serendipitous value,Web 2.0 is a label for the latest evolution of the internet - more ubiquitous, interactive and driven by the network effect,Web 2.0?,Business drivers for using web 2.0,A range of business drivers are at play when large organisations ponder the possible value of web 2.
4、0 platforms,more interactive style of engagement forum to voice their views dynamic, responsive, dialogue find out what others think,lower cost channel harness customer ideas for product innovation enhance open brand value and culture show responsiveness,enhanced collaboration strengthened culture,w
5、in-win problem solving experience sharing,1. Customer Wants,2. Corporate Wants,3. Organisation/staff Wants,4. Joint Wants,crowd sourcing co-production,dialogue passion & contribution,crowd wisdom social networking innovation,Web 2.0,Business drivers for using web 2.0,more interactive style of engage
6、ment forum to voice their views dynamic, responsive, dialogue find out what others think,lower cost channel harness customer ideas for product innovation enhance open brand value and culture show responsiveness,enhanced collaboration strengthened culture,win-win problem solving experience sharing,Cu
7、stomer or Citizen 2.0,Marketing 2.0 or Product Development 2.0,Enterprise 2.0,Service 2.0,Enterprise 2.0 = practical KM,Intranet/internet website Collaboration - sharing, storing and finding information Replace network drive/shared drive Shared email repositories Document management Blogging Reporti
8、ng Project management,Wiki platforms such as Confluence, SocialText and Twiki offer light-touch practical solutions to many knowledge management use cases,“Once someone adopts a wiki tool and evangelises it, it just spreads like wildfire throughout the organisation” Victor Rodrigues, Cochlear,The sh
9、adow workplace,Whatever the CIO thinks, a shadow workplace, is emerging based on practical and light touch tools adopted from the consumer realm,The formal workplace,Unified collaboration & information mgmt,But enterprise 2.0 solutions, in the end, need to form part of an integrated approach not jus
10、t another information island ,Key technical challenges.,Lubricating social interaction & collaboration,“The Good Oil”,Social networking at work,Share Information within and across agencies and jurisdictions Record persistent dialogues preserving a chain of reasoning and enabling new staff to come up
11、 to speed quickly Policy Wikipedia - repositories of data and information Collaborative authoring Crowd Sourcing - source input from diverse stakeholders Reinforce public sector culture of collaboration Give visibility to thought leaders and people who contribute significantly to cross-cutting polic
12、y development and service initiatives.,Wikis, profiles and tagging can lubricate improved collaboration and unleash bottom up energies and innovations,Culture and Enterprise 2.0,Gardeners not engineers, but getting them started is more about gardening than engineering, more about the social experien
13、ce than the technology,Web2.0 = wild meadow vs. enterprise 2.0 = domesticated garden There is more to creating collaboration than throwing the seeds on the ground and hoping for the best Gardeners: Choose the location Plant the seeds Put on fertilizer Pull out weeds Manage plant lifecycles Skilled g
14、ardening is a prerequisite for successful adoption and sustained success of enterprise 2.0,Engineers need to tread with care in the garden ,Conclusion,Enterprise 2.0 Has great potential, provided we can deliver the management frameworks needed to allow it to flourish Will find different form in every culture in the world Presents many technical challenges,Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value,David Mitchell Senior Vice President, IT Research, Ovum +44 20 7551 9194,
