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1、Franchising,Unit 4,franchisor management services fee franchise agreement advertising fee franchisee format operations manual master franchisee franchise fee,Franchising can be defined as a business system in which a company ( or _) sells an individual ( or _) the right to operate a business using t
2、he franchisors established system or _. The franchisee is thus able to take advantage of the franchisors brand names, reputation and experience. As part of the contract( or _) the franchisee pays an initial sum of money, know as a _ to the franchisor and, in addition, agrees to pay a _ in exchange f
3、or continuing advice and assistance which is usually calculated as a percentage of annual turnover. In certain cases the franchisee may also pay an _to contribute to the franchisors annual advertising and marketing costs. It is important to understand that the franchisee also has to find the necessa
4、ry capital to open the business. Once the contract has been agreed, the franchisor provides an _ which is a document containing all the information that the franchisee requires in order to manage his or her business. In some cases a franchisor may appoint a _ to supervise all aspects of the developm
5、ent of the business inside a territory.,franchisor,franchisee,format,franchise agreement,franchise fee,management services fee,advertising fee,operations manual,master franchisee,What is franchising?,特许经营是指特许经营权拥有者以合同约定的形式，允许被特许经营者有偿使用其名称、商标、专有技术、产品及运作管理经验等从事经营活动的商业经营模式。,Employer employee Interviewe
6、r interviewee Licensor/licenser licensee Drawer(开票人) drawee（付款人） Payer payee Consignor（委托人，发货者） consignee（收件人，承销人）,McDonalds,the leading global foodservice retailer more than 30,000 local restaurants serving 50 million people each day in more than 119 countries,Unit 4 Franchising One day in my life,
7、Take up (the challenge),to accept a suggestion, offer, or idea take up the invitation take up the challenge take up the position,Leeds,A borough of north-central England northeast of Manchester. a major commercial, transportation, communications, and industrial center.,Leeds,Live by,I have always tr
8、ied to live by my faith. (=according to my religion) He was tired of living by suitcase. (=spending a lot of time travelling),computerize,to use computers to control an operation, system, process etc They computerized the accounts department back in 1985. a computerized database The company has comp
9、leted the computerization of specific things such as the alarm system.,Floor Manager,Whose job is to manage a department or floor in a large store FLOOR: the area where the ordinary workers do their work,administration,the activities involved with managing and organizing the work of a company or org
10、anization I want to spend my time on research and development rather than administration. the part of a company or organization involved with managing and organizing its work The job cuts will affect those in sales support and administration.,park,an area of land where there are several small busine
11、sses or factories industrial/science/business/retail/office park Stapleton Airport became an industrial park after the opening of Denvers new airport. Several large corporations have their regional headquarters in the business park.,retail park,a grouping of many retail warehouses with associated ca
12、r parking on the fringes of most large towns and cities, offering an alternative to busy city centres a range of chain stores, including supermarkets, clothes or footwear superstores, electrical superstores, and DIY stores abundance of free parking and proximity to major roads easier to reach than c
13、entral shopping areas,Drive-thru = drive-through,relating to or conducting exchanges with clients who drive up to a window and remain in their automobiles performed or provided quickly and routinely drive-thru banking. drive-through delivery A drive-through establishment, especially a restaurant A w
14、indow at such an establishment, from which business is conducted,Drive-thru,Drive-thru,A drive-thru McDonalds,A drive-thru McDonalds,Bacon temporary: casual labour/labourers casual workers casual staff,rush,when a lot of things are happening or a lot of people are trying to do or get something There
15、s always a rush to get the best seats. I try to do my shopping before the Christmas rush. Theres been a rush for (= sudden popular demand for) tickets.,muck in,to share the work that needs to be done She doesnt mind mucking in with the rest of us when theres work to be done.,fries = French fries,The
16、 name does not come from the fact that their origin is French, but because the potatoes are frenched“ to cut (green beans, for example) into thin strips before cooking. to trim fat or bone from (a chop, for example),priority,something that is very important and must be dealt with before other things: The management did not seem to consider off
