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1、consumer behavior,post80s vs post90s,Team Presentations,Welcome! Its team show time!,Team name ：four people Members: 谢志飞 唐雅丽 易玲 张兴荣 College：beijin collage,Contents,Concept,1,Background,2,Differences,3,Suggestions,4,So, whats the influence about consumer behavior,four Factories: culture social people
2、 psychological (心理上),80s is growing up with the opening and reform generation . 90s is growing up with the development of the network generation .the replacement（替代） of the intergenerational , brought new consumption（消费） wave.,Background,Let us walk into the inner world of 80.90, to know different c
3、oncept of consumption, and learn how to gain a new market.,Do,difference,80: refuse work overtime! If you want them work extra hours, please pay still more money!,90 : refused to work! They want to relax all the time!,Entertainment （娱乐） 80: Mic is me! Im good singer! 90: we will not only sing, still
4、 can jump! We can do anything!,Topic,80: premiership(英超）, warcraft（魔兽）. 90: QQ level, QQ show.,social,80: equal standing with everyone The Life for Equality .,90: I am the king of my own space！ I am the master of the land,money,80: Be in debt ! and its my choice! 90: we have father! I can withdraw m
5、oney from my father anytime!,80后 90后,Friend 80: friends have share the common interest 。People believe a friend in need is a friend indeed! 90: we make friends only handsome and cool boy!,Life achievement 80s more ambitious . promote to a higher office is our mission. deep trying! 90s live in a rela
6、x way! A comfortable life is the most important thing! take it easy,View,Brand view 80 :brand consciousness is stronger . Fine quality, this is a matter of cardinal significance. 90: try new things! Go with the tide !,Consumption patterns,80 : enjoy life, act on impulse 90: strong character . insist
7、 on his own ways in doing things.,Summarize,To sum up, we found 80,90 have some common grounds, be aimed at it, we provide some Suggestions . to know what customer want, to help enterprises better and better.,Interest as a starting point,Close to brand communication Advertisement: new idea and lead
8、the fashion,At the same time , they are different at the living environment each other we also make a distinction between 80s and 90s, according to these , we also provide some Suggestions.,80s, outstanding “me, outstanding individual character the event marketing is the most important chances. Pay
9、attention to the quality of image,90s,1 create entertainment experience is good for sale 2 Korea star will more and more popular with the 90s,so we can engage them as aspokesman 3 Network advertising 4 Make the marketing more colorful.,What can we do?,You must make a marketing difference. Keep the keen insight Learn all you can about your competitors Customer first . Work hard,never say die We believe We will good marketing workers,Questions time,thanks,
