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1、一 寸 光 阴 不 可 轻Video 1J: Good morning, Mr. Robbins.R: Good morning. John, hows it going?J: Not too bad. Im reading some articles about trade fairs. Id like to ask you some questions. What benefits can I expect if I exhibit at trade fairs?R: Well. You can use trade fairs to promote your products or ser
2、vices.J: Yes, but can you be more specific?R: Certainly, you must know that exhibiting at trade fairs offer you a chance to demonstrate your products or services to customers face-to-face. This way you can get feedback and find out what customers want.J: I see.R: Trade fairs are also good opportunit
3、ies for building new business since many potential customers and suppliers are concentrated in one place.J: Ok, thank you. I wonder, whats the most important thing to know about if I want to exhibit at a trade fair?R: As a exhibitor, choosing the right trade fair is essential.If the trade fair is to
4、o specialist or too broad, Its unlikely to attract visitors who want to buy what you sell, and participating in trade fairs can be a waste of time. So, you see, when you attend a trade fair, you should make sure you know what kind of customers you want to reach and what you want to achieve.J: Anythi
5、ng else I should know?R: One more thing, you should make specific and measurable goals.If you choose your fair carefully and give yourself plenty of time to plan your goals, Youll have a good chance of doing good business.J: Good, you really are a specialist. Thank you.R: Youre welcome, John.By the
6、way, theres an IT trade show being held now.It might be a good idea for you to go and have a look.Youd get an idea of whats going on.J: Thank you. I will. Thats a good idea.Video 2G: Miss Stewart, why did you want to exhibit in North America?S: We wanted to exhibit in North America primarily because
7、 it has a huge automotive industry.Our target customers are machine manufacturers and the companies that buy machines.So we needed to be somewhere we could reach north audiences.G: I see. But there are many trade fairs held in North America, how did you choose the right one?S: We asked the fair orga
8、nizers to provide us with attendance statistic, delegate profiles and the names of other companies exhibiting. This information helped us choose the right one.G: What did you do to prepare before attending the trade fair?S: We set a budget and drew up a list of actions and deadlines including techno
9、logy requirements, display materials promotional literature, booth furniture, advertising and so on.G: How were you able to exploit your business opportunities and generate new business?S: We made sure that all staff in the booth had prepared themselves for the fair.Each visitor was asked some quest
10、ions to determine whether they were genuine prospects.When a good prospects turned up, we know exactly which key aspect to emphasis, and whether we should focus on hand to illustrate the products capabilities and that helped to engage peoples interest.When the visitors left, we ensured that they had
11、 received our promotional material and business cards and also that we had a record of the details.G: When we returned to the UK, we followed up each lead by e-mail or letter. In fact, we already have some substantial orders from the different companies we met.G: Good, thank you for speaking with us.S: Youre welcome.3
