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1、一 寸 光 阴 不 可 轻外文数据库及综合机检实践教学报告姓名： 班级 学号：课题名称中国传统文化对营销理念影响及策略渗透研究课题分析课题概述：我国的商业活动由来已久，中国人在古老的商代就开始了以物易物的经商活动，易经之中也有记载古代的集市和交易“日中为市，致天下之货，交易而退，各得其所”。这其中绵延流传着丰富而深刻的市场营销管理文化。一般来说，人的思想、行为的变化，总是与社会现实生活联系在一起的，但是在中国这样一个长期以来崇尚传统、尊重祖先的国度里，对人的思想和行为的影响更大的常常是中国的传统文化，有的影响甚至是根深蒂固的。中国传统文化博大精深，具有丰富的内涵，其中许多内容对现代市场营销管理
2、活动有指导意义，例如“民本”观念、“诚信”观念、“变异”、“仁和”观念、“天人合一”观念、“义利”观念等，这些观念都对现代营销理念有深刻的影。企业应汲取中国传统文化精华，在营销管理中倡导有中国特色的市场营销道德，增加品牌的文化含量，随时调整和丰富当代市场营销谋略，并结合中国的实际情况，研究中国的市场营销，找出其中的规律性。因此，研究中国传统文化与现代市场营销的关系具有现实意义。Elsevier-Sciencedirect 数据库检索工具类型 印刷 光盘数据库 联机数据库 网络数据库数据库名称Elesvier(爱思唯尔)数据库检索网址(主页)http:/检索步骤1.登陆网站:双击“Interne
3、t Explorer”，地址栏输入：“http:/ ”，进入“Elsevier(爱思唯尔)数据库”网站主页。2.选择检索方式 通常“Elsevier(爱思唯尔)”的检索方式选择“高级检索（Advandced Search）”。3.限定检索资源类型选择检索资源类型为“All Sources”.4.高级检索：单击检索界面进入高级检索（Advandced Search）1) 选择检索区检索字段: market concept*、concentration strategies、chinese additional culture2) 输入检索词： market concept* 、 concentr
4、ation strategies3) 确定检索关系：组合式对话框和检索词之间默认检索关系为“And”。4)选择数据范围： journals5） 选择科学分类：All sources6） 检索的时间范围：all years7） 点击“Search”按钮开始检索，所有命中文献篇名及题录信息列表显示。8） 浏览文摘：浏览该条记录包括文摘的详细信息。限制选项文献类型期刊 会议 学位 图书 专利 科技报告 其它结果形式全文 摘要 题录 数值 事实 网站 其它journalsAll sources时间范围all years检索策略Title=( market concept*) or( concentra
5、tion strategies) and All field= (chinese additional culture)检索结果记录International marketing managers cultural sensitivity: relevance, training requirements and a pragmatic training concept , ,Show moreChoose an option to locate/access this article:Check if you have access through your login credential
6、s or your institution AbstractWith the shift from national to international and global business, new challenges have emerged for managers engaged in transnational business activities. The complexity of the tasks involved in international marketing requires an approach that demonstrates cultural sens
7、itivity. As a consequence, the question arises as to whether international marketing managers are well-prepared to deal effectively with culturally overlapping situations.While it is widely accepted that culture is substantially affecting international marketing decisions, pragmatic concepts of how
8、to achieve cultural sensitivity in international marketing are lacking. This paper aims to narrow this gap. The importance of cultural sensitivity in international marketing is highlighted, training requirements are identified, and a recently introduced concept of culture is assessed for its usefuln
9、ess and applicability in an international marketing context.Keywords Cultural standards; International management training; Cultural sensitivityCorresponding author. Tel.: +43-1-313-36/5104; fax: +43-1-313-36/793Tel.: +49-231-755-3270; fax: +49-231-755-3231.Copyright XXXX Elsevier Science Ltd. All r
10、ights reserved.Hartmut H. Holzmllerholds the Chair of Marketing at Universitt Dortmund, Germany. Most of his academic work has been published in German. Some of his work has been included in major international conference proceedings and published in international journals such asJournal of Internat
11、ional Marketing,Advances in International Marketing, andManagement International Review. His main research interests are in cross-cultural marketing, with specific reference to consumer behaviour, and export decision making. He is affiliated with universities in Austria, France, Germany, Ukraine, an
12、d the USA.Barbara Stttingeris Assistant Professor at the Department of International Marketing and Management at the Wirtschaftsuniversitt Wien. Her work has been published in leading journals such asJournal of International Marketing,Advances in International Marketing, andInternational Marketing R
13、eviewand included in major international conference proceedings. Her main research interests are in global marketing, with particular focus on the internationalisation process of small- and medium-sized industries, export performance and success factor research.检索结果翻译国际市场营销管理者的文化敏感性：关联，培训需求和务实的训练 ,
14、国际商业评论XXXX年12月第6期第10卷 第597-614页摘要从国家到国际和全球业务，新的挑战已经出现的管理人员从事跨国经营活动。在参与国际营销的任务的复杂性，需要一种方法，论证了文化敏感性。因此，出现这样的问题，无论是国际营销经理做好准备，有效地处理文化重叠的情况。虽然它已被广泛接受的传统文化基本上是影响国际营销决策，务实的概念如何在国际市场营销中实现文化敏感性的缺乏。本文旨在缩小这一差距。文化敏感性在国际市场营销中的重要性日益凸显，培训需求的确定，以及最近提出的一种文化概念评估在国际营销中的实用性和适用性。其它结果记录：（这部分内容不需要写检索步骤）1.Field : Economic
15、s,Econometrics and Finance (领域：经济学，计量经济学和金融)Current：July to Septmber XXXX(1) Market efficiency, long-term returns, and behavioral finance Journal of Financial Economics市场效率，长期回报和行为金融学金融经济学杂志, July XXXX, Pages 524535(2) How does foreign direct investment affect economic growth?Journal of International Economics外商直接投资如何影响经济增长？国际经济学杂志,
