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1、November 17, 1999,Northwestern University High Tech Club,Competing in the Digital Economy,Agenda,Introduction What is the Digital Economy? Drivers of the Digital Economy New Business Practices What Does it Take to Win? Time-Value Competition Content and containers Intelligent Markets - the Digital V
2、alue Network Intelligent execution - competing on insight Intelligent organizations,Introduction to the Digital Economy,DigitalEconomy,The last three decades have seen the emergence of a digital economy characterized by an increased emphasis on computing and communications,This increased use of comp
3、uting and communications (“digitization”) is changing the world of business,IndustrialEconomy,Pre-IndustrialEconomy,Pre-1850,1850-1960,1960-Present,This period is comparable to previous economic upheavals and impacts all industries,New economies emerge at the inflection point of previous economies a
4、nd co-exist with their predecessors,Information is becoming the key input, which is changing the way businesses operate and the nature of work,Ratio of Expenditures on Information to Production Technology,1980,1975,1970,1965,1983,80,60,40,20,Notes:(1) Consists of service workers, including positions
5、 such as finance, marketing, etc. in industrial companies (2) Consists of physical workers in industrial firms Sources: “Information Technology and the Corporation of the 1990s” (1994), U.S. Bureau of Labor Statistics (1996),U.S. Employment By Occupation(Percent Of Total),IT$ PT$,Digitization allows
6、 work to occur any time, any place leading to a dramatic increase in global activity,Drivers Reduced costs of communication Immediate access to information Rapid diffusion of technology Increased access to new markets Increased number of competitors,Sources: F.C.C., U.S. Department of Treasury,U.S.
7、Direct Overseas Investment ($ Billion),1980,1993,1980,1993,Foreign Direct Investment In The U.S. ($ Billion),1980,1995,1985,1990,Overseas Telephone Calls ($ Million),Information Technologys Share of the GDP continues to grow, fueling the Digital Economy,Drivers of the Digital Economy,Advances in tec
8、hnology and improvements in information management are driving digitization,Metcalfes Law of Network Value,Greater Storage Capabilities,Cheap, Deregulated Communications,Internet Access Pervasive email usage,Java and Jini,Fixed and removable Hard drives CD-ROMs,DVDs,Telephones Satellites,Faxes Modem
9、s,Increasingly Digitized Business Processes,Moores Law of Microcomputing,Microprocessors Personal computers,Workstations “Smart” products (Embedded computing),Moores Law of Microcomputing,Every 12-18 months, the processing power of microchips doubles,103,104,105,106,107,108,109,4004,8080,8086,80286,
10、80386,80486,Pentium,Pentium Pro,80786,Transistors per Chip,Date,Moores Law of Microcomputing,And with each successive generation, the price per MIPS plummets,Metcalfes Law of Network Value,The value of the network grows exponentially as the number of members or nodes on the network grows,Number of M
11、embers,Value of Network,Extranet / shared network,Manufacturers,Distributors,Suppliers,Logistics,Greater Storage Capability,As with the increasing processing power (Moores Law), storage density for all types of media is growing at a staggering rate allowing data, images, sound, and other mass conten
12、t to be stored and accessed digitally,Desktop Hard Drive Capacity,Gigabytes,Megabytes,Desktop Memory Capacity,Cheaper, Deregulated Telecommunications,Telecommunications was one of the last industries to fall to de-regulation globally still in process. Before de-regulation we had Groves Law telecommu
13、nications bandwidth doubles every hundred years (somewhat in jest). Where de-regulated, price has plummeted, service and bandwidth have increased,Bandwidth to the home is rising at a rate commensurate with Moores Law and the growth of storage medium,Putting it all Together,When taken together, the c
14、ombined effects of increased computing power, network growth, storage capacity growth, and bandwidth growth provide entire new computing capabilities with each successive generation The idea of a real-time video phone relying on bandwidth, computing power, and storage was once science fiction and is
15、 quickly becoming a reality Distributing digital quality pre-recorded and live music and video, again relying on bandwidth, computing power, and storage, has become a reality only in the past year Forward thinking companies are employing these new technology capabilities to break the rules, transfor
16、ming existing industries, and creating entire new ones This convergence of technology development and resultant new business practices are making traditional business models very unstable and forcing companies to cannibalize traditional markets, and adopt these new business practices if they are to survive,New Business Practices Winning in the Digital Economy,The advent of the Digital Economy is altering “traditional” business paradigms,Computing era
