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1、,Consulting,Marketing,Contents,Flash,Design,Coding,CTI,UMS,Mailing,Server,D/B,Creative,Interaction,System,ebiz Integration,Strategy,Sopping,eCRM,IRM,VOC/ RMS,e- Learning,Interactive Full Service, ebiz, ,eSolution,eBiz Sector & Solution, eSolution ,LIFE,System,INFORMATION,COMMUNICATION,Techno Village
2、,/,/,/,/, / / ,/,Mail+SMS+Fax+, , , DB, ,/,eBiz Total Service,eBiz Strategy,eBiz Operation,eBiz Consulting,Planning,Contents,Solution,Marketing,eBusiness Integrator,eBiz Building,eBiz total service,eBusiness Transformation,Supplier,Supplier,Supplier,stockholder,Employees,On-line,Off-line,SCM ERP IPS
3、,eCompany,EIP/KMS/GW,IRM/RMS/PRM,WebSite CRM/CP,Partners,PACS,ERP,CRM,EIP,Mailing,B2Emall,Integration Developers,Web Service,Enterprise Solution,Business Fields : SI Development & Solutions,eCompany ,SCM/IPS,DW/CRM,Customer,Stockholder,Supplier,eCompany,IRM/RIS,GW/KMS,ERP/EIP, Data Integration,Enter
4、prise CRM,eCRM,Data Warehousing/Integration,Web LogData,Data Base,TransactionData,Customer Profile,SM MU,SI MU,NI MU,R&D MU,eBiz Total Service,eBiz Total Service,E-Mail,EDMS,GW,KMS,2( ),ERP,1 ( ),CRM,SCM,E-Planning,Office Management System,SCM,CRM,e-Supply chain Management,e-Customer Relationship Ma
5、nagement,E-biz transformation,System,- , - ,- - Supply Chain ,ERP/EIP,e-Business Perspective,eBiz Consulting,e-Marketing & Promotion,eCreative & Contents,eBiz SI & Solutions,eBiz Service Domain,eBiz Total Service,e-CRM function,e-Customer Relationship Management,e-CRM,e-CRM,Adaptation,Analysis,Data
6、Gathering,eBiz Solution analysis _e-CRM, / , ,46%,22%,19%,Source:Executive Issues Survey CEO Global Business Study,The Alexander Group, Incorporated, , , , ,7%,6%,Summary, ?,CEO , ,1 2 3 4 / 5 Restructuring 6 7 (Globalization) 8 9 (Geopolitical) , ,1 2 3 4 5 6 7 Restructuring 8 (Globalization) 9 (Va
7、lue-Added Supplier Relationships), ,1. ,5. , , ,4. ,3. ,2. ,1. , ( ) ? ?, Site ?, Site Site ( , ) ?, / ? ?, ? ?, ,eCRM,e-CRM , 2, , 2,3. ,2. ,4. ,5. ,6. ,1. , 2, , (), / , : 100 / : 10, / (), , , , ,- , , ,: ,5 ,Strategy,Contents,Solution,Brand A,Brand B,() ,Ebiz , , ,Brand C,Summary,- ,Integration
8、Branding & Identity,Off-line On-line Business WCMS e-CRM ,1. 7 ( ) 2. Web Solution ,Off line Business On line Business ,Vision,Mission,Planning,1. Summary,- ,Supplier,Customer,eCompany,Partner,Stockholder,Employee,IPS SCM,IRM PRM,e-Marketing,GW+KMS EDMS,Buy Side,Sell Side,ERP EIP,e-Business Sector &
9、 Solutions,Customer,Partner,Shareholder,Employee,e-Business Solutions,Website Strategy,Site E,Site B,Site H,Site F,Site A,Site G,E-biz Transformation,AS IS,TO BE,Site C,Site D,Strategy and Implementation,e-Shopping,Information,eBusiness,Business Function & Strategy,Himart,2. ., , , , ?,Publish,Inter
10、act,Transact,Integrate,Customer Information Access HSE Communication,Customer and Technical Support Supplier Relationship Management,Electronic Order to Cash Electronic Procurement Supplier Bidding & Selection,Integrated Planning and Forecasting Integrated Plant Management,: ,e-Business _Fulfill Dem
11、and,Proposal,- Web Site System ,Value,2003,2004,2005,2006, / ,e-Branding B2B / B2E Web (EIP) personalization(e-CRM / DM ), ,E-Biz , ,1,2,3, Branding & Identity (Web CI) Business / (Site Concept) System & Solutions,Web Site, 2003, 2004,EIP,e-Biz SI,Web SI,Web, 2005,eBiz Planning eBiz Integration e-Pa
12、ckage/Solution e-learning Solution e-Total Marketing,Web Identity Web Contents Web Promotion Web Applications,Web SI Planning Web System Integration SMS / eFax / Mailing eCRM / IRM / CMS e-Marketing(PRM),Web SI & eSolution,e-biz Total Solution,eBiz Value,eBiz Transformation,e-Business ,Convergence,I
13、ndustry Transformation,Value ChainIntegration,Channel Enhancement, : PwC,eBiz Transformation,Solution Development,30%,60%,30%,60%,Customer,Customer,Supplier,Supplier,Loyalty,System Integration,eCRM IRM PRM,Solution Development,eOffice,eConsulting,eVenture,eSolution,eCompany,Business Domain,eBiz Stra
14、tegy Consulting. eBiz Management Consulting eBiz Restructure Consulting,eCRM(Web call center) eCommunity eFAX(Dial Fax) eIRM WCMS,Real estate portal Network swap service Internet Fax Tour portal Internet broadcasting Community portal,EDMS GroupWare Enterprise Knowledge Internet Purchasing System,App
15、lication,Web DB Integration Mobile Application Customer Integrated,Home Page,System,Solution,e-branding Web Style Guide On-line Marketing,DB/Web Server Multimedia Server Wireless/Security,e-CRM e-Marketing WCMS .,e-Business Transformation,Marketing Innovation,Channel Innovation, , ,eOffice Solution Planning, , , .,() / ., , .,45%,15%,5%,35%, .,KMS,EIS,EDMS,SCM,
