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1、Financial Management of Group Companies for the 21st Century 二十一世纪集团财务管理,31 July 2002 2002年7月31日,Traditional View of Finance 财务的传统观点,Controlling 控制 Transactional 业务结果的记录 Inflexible 不灵活 Strong emphasis on budgeting 过分强调预算 Not integrated with the enterprise 不能与企业有机结合 Not a trusted partner to the busin
2、ess不是业务可信赖的合作伙伴,Our current view of finance 我们认为财务应该是,Building shareholder value 创造股东价值 Streamlining through shared services 通过如共享服务等手段提高效率 Measuring performance through scorecards通过综合考评卡考核业绩 Implementing ERP 实施 ERP Supporting the business 支持业务,Current 现在,New Horizon? 新视野,Business Partnering 业务合作伙伴,
3、Transaction processing & Reporting 业务记录和报告,Process Led 过程引导,Focus on the business 以业务为中心,Value价值,Finance is focusing on providing more value with fewer resources财务的重点应用更少的资源提供更多的价值,Managed globally incentres of excellence 采用优势中心一体化管理 Delivered either internally or externally 由内部或外部提供,Carried out byo
4、r close to the business units 由业务部门或接近业务部门的部门执行 Focused on delivering strategy 注重战略支持,Increasingly embedded in business transaction systems尽量内置于业务支持系统中 Remainder in regional & global service centres剩余部分则在区域或全球共享服务中心处理 Progressive use of external service providers?适当采用外包服务,Specialism 专业化 eg Tax, Trea
5、sury 例如: 税务, 资金,Decisionsupport决策支持,Accountingoperations会计运营,The new role definition is posing new organisational challenges新的角色定义带来了新的挑战,Convergence of markets 市场的合并,Regionalisation and Globalisation 区域化和全球化,Mature Markets 成熟的市场,Investor sophistication 投资者的成熟,Technology Opportunities 技术的机遇,Customer
6、s and Products 客户和产品,Challenges for Finance? 给财务带来的挑战,Finance must respond to the business pressures财务必须对业务压力作出回应,Company 企业,Convergence of Markets市场的合并 Barriers are coming down壁垒逐渐消失,Appraise new investment opportunities 评估新的投资机会 Analyse pricing and profitability 分析定价和盈利 Process accounting and tran
7、saction processing for new operations 为新业务活动进行会计和交易程序,Market Maturity 市场成熟化 Slow growth and fierce competition低增长和激烈竞争,Optimise transaction processing efficiency (eg Shared Services) 优化业务处理过程的效率(例如:共享服务中心) Drive down costs through performance management 通过绩效管理降低成本 Ensure marketing and advertising pr
8、oduces a sufficient return 保证市场和广告活动有足够回报,The Finance Response 财务的回应(1),Understanding and analysing customer segments 了解和分析客户细分 Answering the questions of the regulatory authorities 回答主管部门的问题 Negotiation support for procurement 为采购谈判提供支持,Regionalisation/Globalisation 地区化/全球化 New entrants, new opport
9、unities 新参与者,新机会,Appraisal and support of acquisitions 评估和支持并购活动 Integrating new businesses quickly and effectively 迅速有效地整合新业务 What if analysis of competitive scenarios 分析竞争的可能情况,Customers and Products客户和产品 Customer and product cost and profitability 客户和产品成本以及盈利,The Finance Response 财务的回应(2),Account
10、ing for new transaction types arising from new business 由新业务类型产生的会计处理方法,Communicating in investor friendly language 采用投资者熟悉的语言进行交流 Embedding performance measures based on shareholder value 植入基于股东价值的业绩衡量标准,Technology技术 New services, new distribution channels新服务,新分销渠道,Investor sophistication 投资者的成熟 Cl
11、oser scrutiny, new evaluation techniques详细的审查,新的评估技术,The Finance Response 财务的回应(3),Issue问题 Majority of finance resources working in transaction processing大部分的财务资源用于业务记录 Different systems used by different finance functions 不同财务职能部门使用不同系统,Solution解决方案 Shared service centre for accounting operations 会
12、计处理共享服务中心 Common IT platform across the business 整个公司中共同的IT平台,Impact影响 Accounts payable and General Ledger account for 60% of accounting costs应付帐款和总帐占据了60%的会计成本 Opportunities for cost savings and process improvements成本节约和流程改进的机会,Benefit好处 Savings of 40% of accounting costs 节约了40%的会计成本 Improved suppo
13、rt to the business 改进了对业务的支持,Client example of finance response - shared service centre财务回应的范例-共享服务中心,国际集团公司资金管理战略目标,普华永道的研究表明，在国际集团公司中对资金管理的的战略有三大类别，体现出不同的风险管理理念,*Source: PwC Corporate Treasury Control and performance Standards (note 7% of survey respondents were undefined),一个主要目标是通过对风险管理和资金的活跃交易获得
14、收益 往往要冒较大风险 资本运营是其主要特点,通过对集团资金均衡流动和风险管理以保障既得收入是首要目标 对资金头寸管理采用有限度的方法 服务和对业务的支持是其特点,责任范围较小 主要注重成本控制 在企业中主要是协调作用，较少主动行为,利润中心 （7）,增值服务中心(67%),成本中心 (19% ),资金管理理念,Pfizer Europe,BAT British Airways,IBM ICI,SmithKline Beecham,Warner Lambert,MNC资金管理方式,In general there is a trend by leading MNCs towards centr
15、alised policy setting, decision making, monitoring and execution supported by sophisticated information and banking systems (World Treasury Centre structure).,MNC资金管理目的,关键成功因素,Electronic Interfaces with Accounts Payable, Accounts Receivable, Payroll and General Ledger 资金系统与应收、应付、工资和总帐系统的自动接口 Establi
16、sh and maintain good relations with banks 与银行的良好关系 Agree Finance terms 预先商定的融资、服务条款 Reconcile bank accounts on a regular (daily) basis 经常性 （每日）银行对帐 EDI for the majority of payments and receipts - where possible using high volume/low value clearing systems 尽量采用收付款的自动划帐（如EDI) Automated bank reconciliation systems and processes 银行余额调整过程由系统自动执行,关键成功因素(续),Cash monitoring and forecasting techniques to provide first class accuracy 准确及时的资金监控和预测
