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1、The hidden secrets behind 30 company logos,Ever wondered while you were ordering your chai latte why on earth Starbucks chose a mermaid for its logo? The founders named the company after a character in the nautical novel Moby Dick and keen to push the seafaring theme, opted for a two-tailed siren de
2、sign based on a 16th century Norse woodcut.,1.Starbucks,It may be glaringly obvious to some people, but its easy to miss the meaning behind the arrow that underscores the Amazon logo. The arrow, in the shape of a smile, points from A to Z to imply that the company is a friendly, welcoming one-stop-s
3、hop that stocks everything money can buy.,2.Amazon,One for the math geeks, Sonys Vaio logo is a masterclass in clever icon design but its meaning may have gone over your head. The V and A form an analog symbol, while the I and O combine to make a binary digital signal, neatly representing Sonys tran
4、sition from analog to digital.,3.Sony Vaio,Pepsis latest logo, which cost several million dollars to revamp in 2009, may look like a simple asymmetric version of the previous incarnation. However, according to the company it references everything from Feng shui and Renaissance art to the philosopher
5、 Descartes and the architect Le Corbusier.,4.Pepsi,Several urban myths are still doing the rounds that the apple is a tribute to science pioneers Sir Isaac Newton and Alan Turing for example, or represents the fruit from the tree of knowledge in the Bible. In reality, logo designer Rob Janoff doesnt
6、 even remember why he chose the specific shape.,5.Apple,In 1927, world-renowned tennis player and company founder Ren Lacoste famously wagered for an alligator skin suitcase, and was nicknamed the Alligator by the American press. Translated as the Crocodile by media in his native France, the nicknam
7、e stuck and the reptile was a natural choice for a logo design when Lacoste launched his first sportswear collection in 1933.,6.Lacoste,Cant figure out what the vertical lines mean? The clues in the name. They form an abstract image of San Franciscos Golden Gate Bridge. On their way to register the
8、company, the founding team crossed the famous suspension bridge and decided at that very moment to name their company after the city and ended up putting the bridge on the logo.,7.Cisco Systems,The world-class soccer clubs logo is a homage to Catalonia: The logo showcases the red and yellow stripes
9、of the Catalan flag in the top right-hand corner and the red cross of St George in the top-left. St George aka St Jordi is the patron saint of Catalonia. The logo also displays the teams colors and a soccer ball motif.,8.FC Barcelona,A winner of numerous design awards, FedExs logo rocks a subtle yet
10、 super-clever graphic design trick. The space between the E and the x forms a forward-pointing arrow, which reflects the companys dynamic, forward-thinking ethos.,9.FedEx,Ever noticed the bear on the Toblerone logo? Neither had we! The image is hidden within the Matterhorn mountain design and repres
11、ents Bern, the Swiss city in which the chocolate and nougat bar was first produced, which is thought to have been named after a bear.,10.Toblerone,The Unilever logo is a letter U made up of 24 icons, which each represent a different aspect of the companys values and goals. For instance, the bee sign
12、ifies the firms pledge to protect the environment and the heart denotes its commitment to improve peoples health and wellbeing.,11.Unilever,This imposing logo features three potent symbols: the all-powerful eagle, which represents the USA of course; the shield to symbolize protection; and the compas
13、s rose with 16 spikes pointing in all directions, which signifies the agencys global intelligence-gathering capabilities.,12.The CIA,The venerable banks spread eagle emblem dates from the late 17th century when John Freame, one of the forefathers of the institution, hung a sign outside his business
14、in Londons Lombard Street depicting the bird of prey, which symbolizes strength and far-sightedness. In those days most people were illiterate, so pictures were often used on signs instead of text.,13.Barclays,A snake chowing down on a human isnt exactly the sort of thing youd expect to see on a car
15、 manufacturers logo. Alfa Romeos bizarre logo, which was created in 1910, depicts the man-eating Biscone serpent as well as a red cross, heraldic symbols strongly associated with the Italian city of Milan, where the car firm was founded.,14.Alfa Romeo,The worlds nNo. 1 online encyclopedia has a suit
16、ably smart logo: The jigsaw pieces that make up the unfinished globe each feature characters from different writing systems such as the Greek omega and the Latin W. The globe represents Wikipedias multilingual character and its huge global reach.,15.Wikipedia,You might need to speak a bit of Spanish to work this one out. The primary colors symbol represents the shutter of a camera that parts pretty obvious. But if you look more closely youll notice the outline of a house. House i
