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1、Twitterversity,13th Annual HR Technology Conference & Exposition September 30, 2010,Agenda,2,Getting Started,3,So What Is Twitter?,4,Is Twitter for Me?,5,87% of Americans are “aware” of Twitter 7% of the population actually use it 21% of Twitter users are active users 51% of Twitter users follow few
2、er than five people 34% of Twitter users have never tweeted 73% of Twitters users have tweeted fewer than 10 times,Who is On Twitter? (Note: Famous People),6,Who Else Is On Twitter?,7,How Are People Using Twitter? (Casual),8,How Are People Using Twitter? (Jobs),9,How Are People Using Twitter? (Custo
3、mer Service),10,How Are People Using Twitter?,11,How Are People Using Twitter?,12,How Are People Using Twitter?,13,Before You Get Started,For professional reasons, such as Youd like to meet interesting HR professionals You have best practices to share Youre seeking answers to questions Access to con
4、tent, webinars, conferences, etc. For personal reasons, such as Your (crazy) friends rave about it You have hobbies and outside interests Youd like to expand your network You seek a faster source of breaking news,14,. ask yourself why youre joining?,Setting Up Your Account: Register Your Info,15,Set
5、ting Up Your Account: Register Your Info,16,Setting Up Your Account: Create Your Profile,17,Point Your Browser to Picture: You can add it later. Name: You have 15 characters Can be anything youd like it to be Location: Helps to build a sense of community Web: Your website, blogs, LinkedIn profiles,
6、etc. Bio: You have 160 characters to include anything youd like. Think of this as your Twitter resume,Quick Tip: Getting Around Twitter,18,When youre on the internet, your Twitter homepage has everything you need. If youre lost, the top of the screen has links to everything you want to do.,Now What?
7、,19,Now What?,20,Now What? Find People!,21,Now What? Find People!,22,Now What? Find People!,23,Now What? Find People!,24,Now What? Find People!,25,Now What? Find People!,26,Now What? Tweet!,27,Learning the Lingo,28,The Basics,“Tweet” Refers to a single message “Tweeted” username (e.g., billkutik) Th
8、is is your unique identifier When someone talks to you, they use the symbol in front of your username When you talk to someone or mention someone in a tweet, you use the symbol in front of a name Following/Followers When you “follow” someone, their tweets will appear on your homepage When they “foll
9、ow” you, your tweets will appear on their homepage,29,More Basics,Reply Used to respond to an individual users tweets Simply click on the “Reply” button available after each tweet Direct Messages The private instant messaging platform of Twitter Only effective if both parties are following one anoth
10、er Referred to as “DM” or “DMing” someone Retweets Used when youd like to broadcast someones tweet to your followers Two options: 1) You can click on the “Retweet” button available after each tweet 2) You can highlight the message and copy and paste it into your “Whats happening?” field Typically ap
11、pears as “RT username tweet”,30,Practice Makes Perfect!,31,Find & Follow hrlaurierue Find & Follow stelzner Find & Follow steveboese Find & Follow pdxmikek Find & Follow shrm Reply to tweets you see! Retweet something!,Advanced Concepts,32,More Advanced Concepts: Hashtags,33,A method of “tagging” a
12、concept, theme or event within a tweet Appears as “#hashtag” For example, the HR Technology conference hashtag is “#HRTechConf” If clicked on, triggers a Twitter search for all tweets containing that hashtag Commonly used to drive community, affinity and collaboration,More Advanced Concepts: Hashtag
13、s,34,More Advanced Concepts: Search & Trending Topics,35,More Advanced Concepts: Search & Trending Topics,36,More Advanced Concepts: Lists,37,Etiquette and Engagement,38,Etiquette: Its About Relationships,Be Authentic Own your message. Be clever, be witty, be normal. Attempt to achieve a balance bet
14、ween the personal and professional. Know that you will probably fail. So does everyone else. Like email, tweets can be misinterpreted without context. Feel free to lurk before you tweet anything. Followers Dont feel obliged to follow everyone who follows you. Dont be afraid to “unfollow” someone (for any reason). Take It Offline Reach out to just one person a week and request a chat. Locate fellow HR pros in your area.,39,Etiquette: Have Fun,40,One More Thing,41,Theres An App For That!,42,Theres An App For That!,43,Theres An App For That!,44,Contact Information,45,
