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1、Chapter 12,Designing Global Market Offerings,Objectives,Factors to Consider Before Going Global Selecting Foreign Markets Foreign Market Entry Product Adaption for Global Marketing Management manufacturer of product only. Management Contracting: hired as Mgmt. Consultant to host company Joint Owners
2、hip: truly partnering with a company in host country, to share expertise and mutual gains.,Internationalization Process,Five International Productand Promotion Strategies,Dual adaptation,Pricing Challenges,Price Escalation,Dumping charges,Gray markets,Whole-channel Concept for International Marketing,Marketing Organization,
