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1、,CIM IT Services Market Outlook:Global Automotive Industry,Business Intelligence Group,Contents,Executive Summary Automotive Industry Business Challenges Global Regional: US, Europe, Asia-Pacific, Rest of World Automotive IT Spending Trends Global Opportunities for CRM Most manufacturing verticals,
2、including Automotive, have been operating in “survival mode”, spending very little on capital and operational expenses; IT spending has suffered as a result.The North American manufacturing market constitutes approximately 45% of the total world manufacturing IT spend.,Executive Summary,Currently in
3、 the automotive industry there is less significance placed on the role of IT in supporting business strategies, especially in comparison to industries like Financial Services or Healthcare payer industries. This is a large determinant of IT budget. In order to understand their near-term sales volume
4、, option mix and price sensitivity, automakers have to start understanding their customers better through the many signals they see from their consumers interactions. Much of this can be accomplished through CRM initiatives. While dealer incentives have been used by most of the major automakers, esp
5、ecially in the US, companies leveraging their existing CRM might be able to get more for less. The data gathered from incentive programs flowing back to manufacturers and dealers can allow follow-up campaigns that bridge the gap between sales and marketing. ERP vendors are turning their focus to del
6、ivering extended applications in areas of SCM, CRM and PLM to compensate for the loss of revenue from large-scale projects. Competitors and Alliances Deloitte Consulting has a joint initiative with SAP to support the automotive industry in the deployment of the mySAP Automotive solution on a worldwi
7、de basis. As part of this initiative, DC and SAP are developing methods for customer-specific analysis on feasibility, cost-benefit, and ROI. IBM encourages their engineers to rotate in and out of the field, spending time solving real-life problems while not abandoning their inside research. IBM has
8、 created an innovation services group within its research unit dedicated to working on automotive customer problems, making them capable of taking their research and apply it to business issues. In the European automotive industry, SAP is currently focusing on cross functional processes, packaging t
9、heir SCM, PLM and CRM all in one, using different modules, approaching it from the perspective of the business processes that cross these areas.,Global Automotive Industry: Business Challenges,Global Automotive Industry is on a Gradual Slide,The worlds automotive industry has been on a gradual downw
10、ard slide over the past year, accelerated to some degree by the likelihood of a major bankruptcy and further restructuring of the industry. Inhibitors include weak (regional) consumer confidence, high unemployment and uncertain global equity markets, all of which have led to lower sales. In Europe,
11、the first five months of 2003 saw sales drop by 4% while new registrations for May fell the lowest in five years. The US market is forecast to shrink 4% this year. Currently the global automotive industry has too much capacity (roughly 30%) and as sales fall, the problem continues. Much of the over-
12、capacity is due to each individual company expecting to grow faster than its rivals. And while the 90s showed strong returns, many automakers invested in additional capacity, created risky models, built more factories and entered into emerging markets that had more long term promise than short term.
13、 For many years the largest truck and car makers have continually sustained losses out of their primary businesses of car sales, often making profits through money made from selling spare parts at inflated prices, through financing businesses or through exchange rates. This structure is increasingly
14、 exposed in a downturn, especially when incentives like 0% financing have hampered the financing business. Car prices have been falling making already thin margins even more pressured. The global automotive industry is faced with more competition, greater price transparency, rising customer expectat
15、ions and quality improvements, making the pressure even greater on price. In the US, incentives like 0% financing or money back have kept volume up but have also pressured prices. While incentives are expensive, whenever automakers push prices back up their volumes collapse.,Global Automotive Indust
16、ry is on a Gradual Slide,Aside from product issues, The Big 3 have under-funded pension liabilities and health-care benefits for retirees. Ford is losing cash and their bonds have been downgraded to junk status. If the US market continues to slide a large-scale competitive restructuring could occur. European carmakers, like Fiat, which is laden with debt and production issues, could be purchased by other companies like GM (that owns 20%), or eventually be bought out by the state. The industry u
