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1、 1 BUSINESS REPORT Topic: Business report for Toyota Written by: Date: ; Content 2 1. Executive summary2 2. Introduction of the Toyota .3 3. Issues.3 4. SWOT analysis.4 4.1 internal analysis.4 4.2 external analysis.5 5. Recommendation.6 6. Conclusion.7 7. Reference.8 Executive summary 3 The aim of t
2、his paper is to analysis Toyota Auto corporations strengths, weaknesses, opportunities and the threats through using SWOT method. At the same time, human resource development displayed in the process of case analyzing. The major problems in this article are what makes Toyota become the world first A
3、uto manufacture? What are the Toyotas strategies? The prospects of the Toyota and so on, the main purpose is to identify Toyotas problems and shortcomings; and finally to find out the reasons caused these problems, in the end of the article, the author forward his own opinions and recommends for the
4、 Toyotas developing. Introduction of the Toyota Toyota is Japans largest car manufacturer, which was founded in 1933, and Toyota Company is headquartered in Toyota City. Initially is one of the Toyota Automatic Looms production departments. In 1937, Toyota merged into Toyota Motor Co., since then, T
5、oyota established several related companies, including Toyota Machinery Co., Ltd. in1941, and Toyota Body Co. in 1945, In the 1960s and 1970s, Toyotas expansion rapidly, the vehicle volume even sold to foreign markets. And in 1982, the company obtained its present name-Toyota. Today, Toyota has asse
6、mbly plants and distributors in many countries, the company also has the subsidiary which produce the motor vehicles line and the other parts, rubber and cork materials, steel, synthetic resin, automatic loom and the cotton wool and so on. (Arkadi B., 2010) Issues of the article With the economic gl
7、obalization development, more and more automobile manufacturers appeared, followed by the more and more intense competitive pressure, in addition, global economics instability and uneven makes a great impact on the automotive industries development. Economic depression and rising costs of raw materi
8、als and labor, competition in the automotive industry is also growing, and so on. All these questions caused every company must reposition its self, recreate the developing strategy. SWOT analysis of Toyota 4 Internal environment Strengths: in research and development sector, Toyota Company in order
9、 to be the leader in innovation way, it has continuously involved in research and development activities and uses this point as one of its strategies to stay in the market. The research and development activity done has been a success as Toyota is now able to produce a customer car in five days. In
10、addition, Toyota is also able to produce a commercially viable hybrid car, with this two newly found strategies, Toyota has continued to revolutionize the auto industry. (Y. Arayici, P. Coates, L.Koskela, 2011) In Toyotas management process, with Toyotas production system (TPS), all work are done ac
11、cording to schedule, employees follow a well-defined sequence of steps for a particular job, this shows that every employee follows he rules and this reflects that Toyotas management team has done a good job in managing the employees. Welltrained employees are more committed to their jobs and indire
12、ctly, it will help to boost the production volume. (Jo o-P. B., 2011) Weaknesses: in year 2008-2009, the global financial crisis bring a great impact to Toyotas sales income, with the weak and slow-moving economic around the world, hardly enable for Toyota to abstain a higher profit-margin as to com
13、pared to recent years, the closing of some of its plants in China proves that Toyotas financial or liquidity state unable to support its explanation of production in other countries like China. Therefore, it would be a weakness for Toyota during the global economic crisis whereby losses of closing i
14、ts plant and the cost of construction shall be bared by Toyota which naturally caused the corporations liquidity to fall. (S.K. Breja, D.K. Banwet, 2011) External environment 5 Opportunities: before Toyota takes on any strategies, Toyota must take the effort to understand the role played by the scie
15、ntific process in its culture, Toyota took one step further to evaluate its problem-solving process. Toyota makes itself fully understand its current state of affairs and also the norms before planning for improvements, this is important, and needed to be done beforehand because by implementing the wrong plan or plan that contradicts, with the culture of either party (the company itself or the market), the market may be turned off and lose interest as well as confidence towards Toyota. (Donna A., 2010) With the advancemen
