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1、http:/ (海量营销管理培训资料下载)此资料来自 台商信息网(大量管理资料下载)顾问咨询指南Consulting Guide本企业发展顾问咨询指南适用于顾问咨询公司。它为顾问咨询公司实施咨询项目提供了详尽的指导。This Business Planreport is the Business Development Consulting guide to be used by the BSPs. It sets out the Modules for BSPs to implement the consulting programa proposed package of assista
2、nce for SMEs the Eastern Indonesian regions to be .目录TABLE OF CONTENTS背 景 BACKGROUND64了解本指南 UNDERSTANDING THIS GUIDE106八模块企业发展阶梯 THE 8 MODULE BUSINESS DEVELOPMENT LADDER149模块一：了解你的企业 MODULE 1: UNDERSTANDING WHAT BUSINESS YOU ARE IN1610概述 Overview1610主要学习目标 Key Learning Objectives1911工具 Tools2112典型的模
3、块一程序 Typical Module 1 Program2313需完成的任务 Tasks to Be Completed2514模块二:了解顾客、市场和产品 MODULE 2: UNDERSTANDING THE CUSTOMERS， MARKETS AND PRODUCTS5429概述 Overview5429主要学习目标 Key Learning Objectives5730工具 Tools5931典型模块二程序 Typical Module 2 Program6233需完成的任务 Tasks to Be Completed6434模块三:确定商业模式 MODULE 3: DEFININ
4、G THE BUSINESS MODEL9650概述 Overview9650主要学习目标 Key Learning Objectives9851工具 Tools10052典型的模块三程序 Typical Module 3 Program10354需完成的任务 Tasks to Be Completed10454需完成的任务 Tasks to Be Completed10555模块四:员工授权 MODULE 4: TEAM EMPOWERMENT13771对企业业绩进行管理 Managing Organisational Performance13972主要学习目标 Key Learning
5、Objectives14073工具 Tools14274需完成的任务 Tasks to Be Completed14777模块五:市场营销战略计划 MODULE 5: STRATEGIC MARKETING PLAN17993概述 Overview17993主要学习目标 Key Learning Objectives18194工具 Tools18395典型的模块五程序 Typical Module 5 Program18797需完成的任务 Tasks to Be Completed18998模块六:企业系统化 MODULE 6: BUSINESS INDEPENDENCE219114概述 Ov
6、erview219114主要学习目标 Key Learning Objectives222116工具 Tools224117典型的模块六程序 Typical Module 6 Program227119需完成的任务 Tasks to Be Completed229120模块七:组织结构， 知识，环境管理和技术应用战略 MODULE 7: ORGANISATIONAL STRUCTURE， KNOWLEDGE， ENVIRONMENTAL MANAGEMENT AND TECHNOLOGY STRATEGIES261136概述 Overview261136主要学习目标 Key Learning
7、Objectives264138工具 Tools242139典型的模块七程序 Typical Module 7 Program244141需完成的任务 Tasks to Be Completed272142模块八:反馈和持续改善 MODULE 8: FEEDBACK AND CONTINUOUS IMPROVEMENT303158概述 Overview303158学习目标 Learning Objectives305159工具 Tools306160典型的模块八程序 Typical Module 8 Program310162需完成的任务 Tasks to Be Completed311162
8、需完成的任务 Tasks to Be Completed312163注NOTES343179注NOTES344180注NOTES345181注NOTES346182349IFC-CPDFhttp:/ (海量营销管理培训资料下载) “Delivering Solutions For Prosperity”Page of 349背 景Background本指南旨在为咨询顾问公司和其它商业服务机构提供技术和方法，使他们能够成功地为中小企业提供咨询服务。This guide is designed to provide consultants and other service providers w
9、ith techniques and methodologies that will enable them to embark on successful consulting engagements with small/medium size enterprises (SMEs).这里提供的资料旨在帮助咨询顾问公司能够与中小企业建立互惠的关系。 这些方法不仅可以获得 “快速取胜”的效果， 还能够促进咨询顾问与客户之间建立长期的关系-这是一种让咨询顾问获得 “受信任的顾问”的地位的关系， 是一种使双方的知识和资源汇集成一个 “知识和资源库”的关系。 The materials provid
10、ed， aim to enable the consultant to engage with SMEs in a mutually beneficial relationship. While the methodologies used will provide “quick wins，” the materials are designed to facilitate a long-term relationship between consultant and client a relationship where the consultant earns the status of
11、“trusted advisor” and where the knowledge and resources of both parties are used to create a “pool of knowledge and resources.”该项目的目的是改善企业在财务和运营这两方面的业绩。 这是通过在企业中实施许许多多小的措施后达到的结果。 普通和优秀企业的区别总是体现在这些小事情之中!The purpose of the program is to improve the performance of the business both financially and oper
12、ationally. This will be achieved as a result of the many， many little things that you implement in your business. The difference between and ordinary and extra-ordinary business always lies in these little things!本项目分为八个模块The program is split into 8 Modules;1. 了解你的企业Understanding What Business You A
13、re In;2. 了解你的客户，产品和市场Understanding Your Customers， Products and Markets;3. 商业模式The Business Model;4. 员工授权Team Empowerment;5. 市场营销战略计划The Strategic Marketing Plan;6. 企业系统化Business Independence;7. 组织结构，知识， 环境管理和技术应用战略Organizational Structure， Knowledge， Environment Management and Technology Strategies
14、; and8. 反馈与持续改善Feedback and Continuous Improvement.我们建议你在按月收取客户咨询费的前提上， 全面实施本项目。 但是， 在某些情况下， 先提供本项目的部分内容可能更合适， 例如， “客户咨询会”， 或 “优质服务争创第一”的客户服务培训。We recommend that you implement the program in its entirety based on the client paying a fixed monthly fee for your services. However in some instances it m
15、ay be more appropriate to offer just a few aspects of the program， for example， the Customer Advisory Session or the “Exceptional Service Leading The Pack” customer service training.本项目旨在了解企业， 提出和实施改进措施， 提供对企业所有者和员工都有实际意义的培训。 本项目旨在使企业业绩得到长期, 显著的改善。The program is based on exploring the business， generating and implementing improvements and providing practical meaningful training to both the business owners and the team members. It
