经营管理知识STRATEGICMANAGEMENTMAN英文版

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1、 STRATEGIC MANAGEMENT - MAN 4722FALL 20025:00 7:40 PM, MondaysFLORIDA INTERNATIONAL UNIVERSITYCollege of Business AdministrationUniversity Park CampusMiami, FL 33199COURSE SYLLABUSInstructor:Office:Office Phone:Office Fax:E-mail:Office Hours:Dr. Laquita C. BlocksonBA 342B(305) 348-4219(305) 348-6146

2、blocksonxfiu.edu12:30 1:45 PM MW; 3:30- 4:30 MW or by appointmentCOURSE DESCRIPTIONThis is a capstone course that covers how business decisions may be assessed, selected, implemented, and evaluated, given the business competitive, social, and global environment. Building on a foundation of social re

3、sponsibility and business ethics, the courses integrates the theories of production, marketing, finance, accounting, information systems, international business, organizations, and human resource management. The course also provides an opportunity to study the function of higher-level management as

4、related to the total business environment.This is an integrative course designed to acquaint you with the tools and techniques of strategic management, while enabling you to develop skills in strategic planning and decision-making. While many of the concepts discussed in the course will be familiar

5、to you, you may find the perspective of this course is different from what you have experienced in your previous courses. The goal of Strategic Management is the formulation and implementation of value-creating strategies that permit companies (i.e., middle and senior management) to obtain and, if p

6、ossible, sustain competitive advantages. Most students find Strategic Management to be a time-consuming, yet highly rewarding, course. Do not be surprised if you find yourself putting forth more effort in this course than in any other course you have previously taken. You should reasonably expect to

7、 spend approximately twice the amount of time preparing for this course as you would for the majority of three-hour courses. Although the time commitment may be great, many students comment that the Strategic Management course helped prepare them better for their professional careers and/or graduate

8、 education. COURSE OBJECTIVES and METHODOLOGYThe main objective of this course is to teach you, the student, to think critically and act strategically. More specifically, the course objectives include: To develop your capacity to think strategically about a company, its business position, how it can

9、 gain sustainable competitive advantage, and how its strategy can be implemented and executed successfully; To build your skills in conducting strategic analysis in a variety of situations and provide a stronger understanding of the competitive challenges of a global market environment; To give you

10、hands-on experience on developing and evaluating strategic options, making strategic decisions, and figuring out how to implement them effectively; To integrate the knowledge gained in earlier core courses in the business school curriculum; To make you more conscious about the importance of ethical

11、principles, personal and company values, and socially responsible management practices; and, To help you develop confidence in being able to present your ideas in a logical and persuasive manner.The discussion method is used in this class. While I may conduct a lecture occasionally, the format of th

12、is course requires each student to proactively and substantially participate in a lively, engaging discussion with the professor and fellow classmates. For each class, I will ask a “lead-off” question, and expect you to be able to answer the question or share insight on what has been studied prior t

13、o class. Thus, you must prepare for each class session by reading chapters and cases, and by completing assignments prior to class. The best way to prepare for each class discussion is to read the chapter a few times and prepare responses to questions within and at the end of each chapter. Your part

14、icipation during class discussions is also essential for success in this course, for your class participation grade will reflect such participation.COURSE RESOURCESREQUIRED TEXTSStrategic Management in Action by Mary Coulter (2nd Edition, 2001). Prentice-Hall ISBN0-一三-040006-8Pearson Business Resour

15、ces Casebook Series compiled by Laquita Blockson (2001). Prentice-Hall ISBN 053669687XThe Elements of Style by William Strunk, Jr. and E. B. White (4th edition, 2000). MacMillan Publishing - ISBN 0-205-30902XThe Little, Brown Essential Handbook for Writers by James E. Aaron (3rd edition, 1999). Addi

16、son-Wesley Educational Publishers - ISBN 0-321-049705The New York Times (on-line or paper subscription)HIGHLY RECOMMENDED TEXTThe Chicago Manual of Style (14th edition, 1993). The University of Chicago Press ISBN 022610389-7Loud and Clear: How to Prepare and Deliver Effective Business and Technical Presentations by George L. Morrisey, Th

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