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1、Road Service MarketingEnterprises to continuously create value of the process is a value added of the process. Brand value so that the main measures : First, through value-added packaging; Second, through value-added services; Third, through spokesmen value; four consumer loyalty is driven by the va
2、lue. Marketing has also entered service integration era, which read, mostly, a lack of planning for the services marketing, will only increase operating costs and reduce efficiency, increase opportunities for customers to defect, enterprises must learn marketing products such as marketing services.
3、Service brandsProducers not only to the enterprise brand, product brands, but also to build service brand, and the three are mutually supportive, IBM (IBM is service), Haier (sincere forever), which is to create the biggest beneficiaries. For many industries, especially high-tech industries (such as
4、 home appliances, IT, automotive, and other industries), build service brand has become a top priority, this is a long-term competitive advantage is the compulsory. Customers not only pay attention to the overall quality of products, but also includes marketing services, quality, Brand sales service
5、 value-added products have become an important component of that market competition has become the focal point. If PLUS (plus) of the projector, she added 24 liberation truck moving services wave server 360 expert services, Legends sunshine services, and so on. Meanwhile, some enterprises are still
6、against the establishment of a service brand of professional service providers, into the image identification system establish a diverse sales platform, and the system, integration of brand promotion, brand services domains.Service productFor service products, telecommunications, postal services, ba
7、nking, insurance and other service industries performance significantly. Manufacturing production in the field to warm up. As producers, should clearly include real products, the form of products and extension products, the packaging of the product to form products, namely extension services. Howeve
8、r, the services and products of the trend is the service product meaning beyond extension this category. Services seem invisible, but the products have certain characteristics, such as brands, quality, cost and value characteristics, While the market demand may create body. Products through service
9、providers, customers gain meet, and then achieve from the right brand trust, loyalty to the satisfaction of leap. Serves the entire journeySales have not confined to after-sales service, began to sell, the pre-sale of 1216 has entered the stage of full-service, Statement from CS (customer satisfacti
10、on) for the development of TCS (through customer satisfaction). Service concept deeply influenced by the ideas of the marketing, the business community is very much respected advocate of Integrated Marketing entire product marketing, such as the promotion of early (pre-heating), the promotion period
11、 (warming), pushed period (boiling), a period of consolidation (thermostats), This is a whole marketing concept, focus on each stage of the dissemination of information, communication and consumer education, different stages for different services. Full service marketing services is an important str
12、ategy embodied through strategic planning services, the establishment of full service system. Mode of serviceMany businesses have formed a personalized service model, there are several main types : investment in building its own network of services, direct outsourcing model with service functions to
13、 create complex distribution channels. Whatever the mode, Service Marketing turn around, That is the only consideration standards. Libangqi after the product planning and process reengineering, Design of a strategic significance of the new product promotion program - CCM products and personality mat
14、ching center. CCM personality matching center type channels such technology is behind the systematic state legislature, personalized service channels synergy model. Currently, the self-management to regional markets and channels for the service functions of the Libangqi services center. permeate alm
15、ost every major city, for marketing Libangqi lay a solid foundation. Services conceptualization Concept has entered the marketing technology products, such as thermal underwear, functional beverages, cosmetics, health products, is now into marketing services. Improve service through the concept of t
16、he gold content, mold spread of the newsworthy This has become a production launch service marketing one of the main game. Just launched the concept of marketing to note that it is not empty shell concept, have the concept behind the actual content of the support, and not a lot of bluff and bluster. In the real estate industry and frequent service concept, such as steward service, no service. In production areas, is more typic
