{国际贸易}出口实务与管理

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1、Export Practice and Management, 4e 出口实务与管理,第四版作者:Alan BranchISBN: 1861524730 出版年代:2000 装帧:Paperback 页数:480 出版社:Thomson Learning外币原价:$39.95 教师单本订购价:¥308.00使用情况清华大学经济管理学院内容简介This text is firmly established as the standard work on the subject of export management and practice. Overall, it is renowned i

2、nternationally for its lucidity of complex issues. It gives particular focus on developing an export strategy in a pragmatic, professional and profitable manner in a competitive international environment. The fourth edition has been completely up-dated and reflects the many changes that have emerged

3、 in the fast changing global marketplace. Export Practice and Management takes full account of future trends in the conduct of international trade, its environment and its increasing complexity. There is more emphasis on management techniques and strategy of international trade including new chapter

4、s on logistics and globalisation, market entry options and the criteria of market selection. The text provides a practical and professional approach to the subject.主要章节1. International Trade 2. Export Office 3. Characteristics of International Transport Modes 1 4. Characteristics of International Tr

5、ansport Modes 2 5. Multi-modalism 6. Logistics and Global Village 7. Freight Rates 8. Export Cargo Packaging, Stowage and Marking 9. Export Customs Practice 10. Cargo Insurance 11. Credit Insurance 12. Export Finance 13. Transport Distribution Analysis 14. Export Documentation 15. Processing the Exp

6、ort Order 16. Electronic Data Interchange 17. Export Facilitation Organizations 18. The Role of the Specialist 19. Trading/Economic Blocs 20. International Physical Distribution Strategy and Management AppendicesInformation Technology for Management, 2e管理信息技术 第二版 作者:Efraim Turban, Ephraim McLean, Ja

7、mes WetherbeISBN:9971513781 出版年代:2001 装帧:Paperback 出版社:John Wiley & Sons外币原价: 教师单本订购价: ¥140.00使用情况斯坦福,加州伯克利,哥伦比亚大学等内容简介Managers will learn the most effective ways to use information systems in this new edition. The authors examine case studies to highlight new technology and applications including f

8、uzzy logic, neural computing, and hypermedia.主要章节IT IN THE ORGANIZATION.Organizations, Environments, and Information Technology. Information Technologies: Concepts and Management. Strategic Information Systems. Business Process Reengineering and Information Technology. NETWORKS AND IT. Network Compu

9、ting: Discovery, Communication, and Collaboration. Electronic Commerce. Impacts of IT on Organizations, Individuals, and Society. USING IT. Transaction Processing, Innovative Functional Systems, Supply Chain Integration.Supporting Management and Decision Making. Data and Knowledge Management. Intell

10、igent Support Systems. MANAGING IT. Planning for Information Technology and Systems. Information Technology Economics.Systems Development. Managing Information Resources, Control, and Security. TECHNOLOGY GUIDES. Hardware. Software. Data and Databases. Telecommunications and the Internet. Glossary.

11、Photo Credits.Indexes Human Resource Management: A Strategic Approach, 4e人力资源管理:战略性分析,第四版作者: William P. Anthony, Florida State University K. Michelle Kacmar, Florida State University Pamela L. Perrewe, Florida State UniversityISBN:0030335094 出版年代:2002 页数: 758 出版社:South Western外币原价:$ 130.95 教师单本订购价:¥

12、530.00内容简介Written from a what human resources can do for you perspective, this text demonstrates how human resources fit into the organizational big picture. Many cross-functional topics are integrated throughout the text including, marketing, finance, operations, and accounting. Updated cases inclu

13、de material that reinforces the key concepts presented in the chapters and provide additional practical perspectives to problems faced by human resource managers.主要章节Part I. The Strategic Approach 1. The Strategic Approach to Human Resource Management 2. Formulating a Corporate and Human Resource St

14、rategy 3. The External and Global Environment for Human Resources: Change and Diversity Part II. Strategies for Human Resource Acquisition and Placement 4. Human Resource Planning and Information Systems 5. Equal Employment Opportunity and Managing Diversity 6. Job Analysis 7. Recruitment, Selection

15、, and Retention Part III. Strategies for Maximizing Human Resource Productivity 8. Job Design 9. Socialization, Training, and Development 10. Strategies for Effective Performance Appraisal Systems 11. Strategic Compensation Systems 12. Improving Productivity Part IV. Strategies for Maintaining Human Resources 13. Benefit Plans 14. Managing Health, Safety, and Stress 15. Ethics, Employee Rights, and Employer Responsibilities 16. Unions and Strategic Colle

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