《多维教程熟谙_Unit_2_段落大意_summary》由会员分享，可在线阅读，更多相关《多维教程熟谙_Unit_2_段落大意_summary（83页珍藏版）》请在金锄头文库上搜索。
1、,Unit Two Family Business: the Next Generation,David Zaudtke Doug Ammerman,Teaching aims: It is expected that after learning the lesson, the S.s will 1. understand the main idea of the text: the necessary qualities and abilities that make a good family business owner or something about how to succes
2、sfully transfer the wealth / business from one generation to the next 2. master the key words, esp. bold-faced words and useful expressions and collocations, correct sentence patterns 3. identify the technique of making a statement or generalization and then supporting it with specific examples or e
3、xplanations 4. and do the exercises of the text to consolidate the ss learning.,I. Text analysis: Macro-analysis 1. Style: argumentation 2. Coherence: Logical connection 1. Textual theme: The takeover / succession of family business 2. Structure/Plan of the text Part 1: (para.s 1- 4: introduction) I
4、ntroducing the idea of the wealth transfers in America ; Par.4: Transitional par. Part 2: (para.s 5 - 22: body) Four “must” elements of family business transfer a. (para.s 5 - 9) Plan a takeover / succession management b. (para.s 10 -15) Define family employment practices c. (para.s 16 -18) Establis
5、h and maintain family harmony,d. (para.s 19 - 22) Plan the estate Part 3: (paras23-25): Par.23: Transitional par.; conclusion: Necessity to start planning for wealth transfer in a comprehensive manner right now II. Introduction to the Text North America, Asia and Western Europe have been undergoing
6、an entrepreneurial renaissance. The world is in transition from nations of managers to nations of owners. It is also reported that the greatest intergenerational wealth transfer will take place in America in the next 10 years. Much of the wealth transfer will be in the form of family businesses. How
7、ever, many of these transfers will fail. Thousands of family-owned businesses cannot be successfully handed over to the second generation, let alone to the,third generation. The reason for the unsuccessful wealth transfer lies in the lack of a comprehensive succession plan. This article presents fou
8、r key elements of a successful succession plan, no matter how different the family businesses are from one another. They are: planning for succession management, defining family employment practices, establishing and maintaining family harmony, as well as planning the estate. These are essential to
9、successful wealth transfers. After giving instructive advice regarding each element, the authors conclude that all family business owners must deal with the issues related to wealth transfers in a comprehensive manner well before they actually take place.,Text 1 America is in the midst of one of the
10、 greatest wealth transfers in the history of mankind. Over the next 20 years, an estimated $15 trillion in assets will be transferred from one generation to the next. 2 Much of this wealth transfer will be in the form of family-owned businesses. But the viability of many of these transfers is questi
11、onable. The fact is, most will fail. Typically, only one out of three businesses is successfully transferred to the second generation. Survival of a family business into the third generation is a rare occurrence.,3 Thousands of family businesses, some of the household names, will disappear over the
12、next decade. The sad part is that many of them could survive with proper planning. For many, however, it may already be too late. The proper time to start planning the succession of a family business is not one, not three, not even five years ahead. Indeed, a comprehensive succession plan, which inc
13、ludes sophisticated estate planning strategies, generally requires at least a 10-year horizon to be properly structured. 4 Whether large or small, high-tech or low, public or private, every family-owned business is different. But regardless of how diverse they are, four key elements must be in place
14、 before a business can be successfully passed from one generation to another.,Plan Your Succession Management 5 Owners / founders are extremely driven and dynamic. Often they excel at more than one skill. In many cases, production experts are also marketing geniuses or skilled financiers. Replacing
15、them may require more than one person. Therefore, family business owners should determine exactly how the business functions by creating organizational charts. Each key member of the succession process should create his or her own chart. These charts should then be compared. The differences will poi
16、nt to gaps in the management structure and highlight areas of misunderstanding and differences in perception.,6 Take Judy, for instance. Judy owns a software company and has three children a computer whiz, a race car driver and one with a business degree but no interest in the company. In addition, Judy has a strong management team in place. In her case, she should consider giving ownership to her children, but continuing to have the management team run the business. 7 Findi
