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1、Unit 1Important termse-business process 电子商务流程 online marketing 在线营销 Word-Wide-Web interface 万维网接口 financial transaction 财务往来business model 商务模式 customer service 客户服务dispute resolution解决争端 customer relationship management 客户关系管理 electronic billing and payment system电子付兑与付系统 shipping document 运输单 EDI
2、 电子数据交换 Customs clearance 清关Final customer最终用户Credit card verification 信用卡鉴别Market niche 市场领域Software module 软件模块Important sentences1. 它已成为各贸易和商务的强有力的手段。It has become a powerful medium for commerce and business transaction of all kinds.2. 电子贸易指网上财务往来，电子商务指所有形式的网上交易。e-commerce refers to financial tra
3、nsactions over the web and e-business refers to all forms of transactions over the Web.3. 客户服务已经是并将继续是一个主要的竟争因素。Customer service has been, and continues to be, a major competitive factor.4. 电子商务的交易通常涉及几个互动的步骤。E-business transactions often involve several interactive steps.5. 那将给你极大的竟争优势。That will gi
4、ve you a serious advantage over your competition.6. 当你的公司电子商务化后，你与客户间的关系就改变了。When you become an e-business you transform your relationship with your customers.7. 客户关系管理在你的商务程序中起决定用。Your most critical business process is customer relationship management.8. 我们必须尽最大可能利用我们已有源。We must make the best possi
5、ble use of the resources we have.9. 男孩们依次被召入会见考官。The boys were summoned in turn to see the examiner.10. 他做一切事情都不考虑后果。He does everything regardless of the consequences.11. 法官的权利由法律规定。The power of a judge are defined by law.12. 商业电视是有效的广告宣传工具。Commercial television is an effective medium for advertisin
6、g.13. 他们向她表示热烈欢迎。They extended a warm welcome to her.14. 我把参考书放在书桌旁以便使用。I keep my reference books near my desk for convenience.15. 我们处在历史的紧要关头。We are at a critical time in our history.16. 在那一瞬间，我以为他要拒绝了。Just for an instant I thought he was going to refuse.17. 在过去的数年中，因特网已经从一个仅用于科研的网络发展成了一个使新一代商务模式成为
7、可能的平台。Over the last few years the internet has evolved form being a scientific network only , to a platform that is enabling a new generation of business.Unit 2Important termsJust-In-time / Direct Site Delivery 及时供应制 bandwidth带宽target market目标市场 DigiCash 电子现金delivery and payment mechanism 交货与付款机制sea
8、rch engine搜索引擎 URL统一资源定位器PGP 一个基于RSA公匙加密体系的邮件加密软件Downward industry trend 行业下滑 cost overruns成本超支 hacker intrusion黑客入侵 computer virus计算机病毒Profit / loss statement 损益表 Cash-flow 现金流量Balance sheet 资产负债表 tangible benefit有形利益 intangible benefit无形利益 R&D研究与开发Important sentences1. 我们扼要说明了我们对该建议的反对意见. We outli
9、ned our major objections to the proposal.1. 报告中有一段谈到工作中的事故问题. The report has a section on accidents at work.2. 这辆汽车很废汽油. The car consumes a lot of fuel.3. 你可以把不重要的细节删除. You can cut out the unimportant details.4. 这项新的税收将迫使公司采用节省能源的措施. The new tax will force companies to adopt energy-saving measures.5
10、. 提高了生产力理应增加工资 Improved productivity justifies an increase in wages.6. 只要买了保险就不会遭受损失. When you are insured, you are secure against loss.7. 务必打个电话让我们知道你已安全地回家. Be sure to ring and let us know youve got back safely.9健康欠佳可能成为取得成功的障碍Poor health may be a barrier to success.10该公司宣布率润增加 The company has dec
11、lared an increase in profit.11他悉心好学弥补了经验不足His lack of experience was balanced by his willingness to learn.12你必须有计划地安排些步以便将你的提议变成现实。You must lay out the steps to make your proposal a reality.13.该计划应对如何达到目标市场描述。The plan should describe how the target markets are to be reached.Unit 3Important termsPlan
12、ning horizon规划远景 business unit 营业单位 distribution channel 配销渠道 business process re-engineering BPR 流程再造CRM 客户关系管理 buy-in 补偿购入 board 董事会 earnings per share 每股收益 return on investment 投资利得率 legal entity 法人实体 business unit (BU)经营单位 new economy新经济 end user最终用户 B2B企业对企业的营销模式 B2C企业对客户的营销模式 brick-and-mortar
13、enterprise实体企业 market share市场份额 net loss净亏损 strategic objective 战略目标 discounter price 折扣价格 planning horizon计划周期 enterprisewide 企业范围的 Important sentences1我们要尽快做出决定.It is imperative that we make a quick decision.2旅行课开阔人的眼界.Travel broadens ones horizons.3. 我们很有可能得到这笔钱. Its quite feasible well get the m
14、oney.4. 在多数情况下, 这种疼痛很快就消失 In most cases, the pain soon goes away.5. 税收增加已经影响了我们所有人.The tax increases have affected us all.6. 评价一个人要充分考虑他的成绩.We should take full account of his achievements while evaluating someone.7. 我们有够十个人吃的食物吗? Do we have sufficient food for ten people?8. 她对这消息的反应如何? What was her reaction to the news?9. 他的写作方法别具一格.He writes in a very individual way.10. 你有能力把这工作做好. You have the capability to do this job well.11. 儿童的鞋子
