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1、干货商行 夜市更新鲜营销指引 夏季随着气温的升高，中午客流逐渐两头化的趋势下 落而出，享受夏日的清凉，追求新颖商品，注重服务与体验 机，让夜市为我们提供更多的销售，同时借助夜市培养我们新的顾客群体 夏季夜市经营指引夏季夜市经营指引 中午客流逐渐两头化的趋势下，而作为消费主力的年轻人，更是日 注重服务与体验，为了迎合消费主体，抓住销售契 同时借助夜市培养我们新的顾客群体。 目录 CONTENTS 01 CONTENTS 01 02 03 0404 数据分析数据分析 3月份计划 夜市经思想指引 3月份计划3月份计划 晚间商品陈列策略 3月份计划3月份计划定价注意事项3月份计划3月份计划 3月份计划
2、3月份计划 其它 定价注意事项 8.00% 10.00% 12.00% 14.00% 0101YOUR TITLEYOUR TITLE数据分析（干货商行干货商行2016年年7月份各时段客流月份各时段客流 0.00% 2.00% 4.00% 6.00% 8910111213141516 大区时间8910111213 客流占比 1.19%6.02%9.51%9.92%7.09%3.78%2.97% 销售额占 1.13%5.73%9.30%9.96%7.16%3.75%3.13% 第一集群 销售额占 比 1.13%5.73%9.30%9.96%7.16%3.75%3.13% 毛利额占 比 0.81%
3、4.61%8.31%9.68%7.48%4.13%3.33% 客单价20.856 20.86121.42021.99222.12421.70323.062 毛利率9.30% 10.45% 11.60% 12.63% 13.56% 14.30% 13.83% 【10:00-11:00】【20:00-21:00】两个时间段客流、 客流占比 月份各时段客流月份各时段客流、销售销售、毛利占毛利占） 单位：% 夜市更新鲜数据 16171819202122 销售额占比 毛利额占比 141516171819202122 2.97%3.41%4.79%6.78%8.06%8.45%9.00%11.22%7.7
4、9% 3.13%3.73%5.05%6.73%7.78%7.87%9.27%11.46%7.95%3.13%3.73%5.05%6.73%7.78%7.87%9.27%11.46%7.95% 3.33%3.70%5.07%6.96%8.07%8.20%9.20%11.87%8.58% 23.06223.94823.09221.73821.16320.41522.56022.37822.375 13.83% 12.88% 13.04% 13.44% 13.46% 13.53% 12.89% 13.45% 14.01% 、销售、毛利都有较大的占比 0101YOUR TITLEYOUR TITLE数
5、据分析（重庆大区重庆大区2016年年7月份各时段客流月份各时段客流 8.00% 10.00% 12.00% 大区时间8910111213 0.00% 2.00% 4.00% 6.00% 8910111213141516 重庆大区 客流占比1.52%7.42%10.95%10.81%7.23%3.76% 销售额占比1.57%7.40%10.96%11.02%7.39%3.76% 毛利额占比1.17%6.15%9.95%10.85%7.80%4.18% 客单价22.221.321.421.821.821.4 毛利率9.53%10.64%11.62%12.60%13.52%14.23%13.57%
6、月份各时段客流月份各时段客流、销售销售、毛利占比毛利占比） 单位：% 141516171819202122 16171819202122 客流占比 销售额占比 毛利额占比 2.97%3.28%4.55%6.33%7.47%7.79%8.45%10.73%6.76% 3.12%3.60%4.59%6.11%7.04%7.14%8.33%11.00%6.98% 3.30%3.63%4.72%6.42%7.41%7.40%8.36%11.32%7.32% 22.523.521.620.620.119.621.121.922.1 13.57%12.90% 13.16% 13.46%13.48%13.2
7、8%12.85%13.18%13.44% 10.00% 12.00% 14.00% 16.00% 0101YOUR TITLEYOUR TITLE数据分析（四川大区四川大区2016年年7月份各时段客流月份各时段客流 0.00% 2.00% 4.00% 6.00% 8.00% 8910111213141516 大区时间891011121314 四川大区 客流占比0.12%3.52%7.84%8.87%6.61%3.41%2.94% 销售额占比 0.12%3.24%7.59%9.10%7.05%3.42%3.12% 毛利额占比 0.09%2.35%6.37%8.61%7.08%3.62%3.19%
8、 客单价22.622.10.024.725.624.125.5 毛利率10.82% 10.76% 12.44% 14.02% 14.89% 15.69% 15.14% 月份各时段客流月份各时段客流、销售销售、毛利占比毛利占比） 单位：% 171819202122 客流占比 销售额占比 毛利额占比 141516171819202122 2.94%3.93%5.67%7.66%8.11%7.99%9.12%13.09% 11.11% 3.12%4.17%5.88%7.39%7.89%7.27%8.65%13.74% 11.35% 3.19%4.06%5.75%7.65%8.52%7.88%8.97
9、%13.67% 12.19% 25.525.524.923.223.421.922.825.224.6 15.14% 14.42% 14.49% 15.34% 16.00% 16.05% 15.36% 14.74% 15.92% 8.00% 10.00% 12.00% 14.00% 0101YOUR TITLEYOUR TITLE数据分析（安徽大区安徽大区2016年年7月份各时段客流月份各时段客流 0.00% 2.00% 4.00% 6.00% 89101112131415 大区时间891011121314 客流占比 安徽大区 客流占比 1.39% 5.85%8.08%8.28%6.26%3.
10、16%2.49% 销售额占比1.29% 5.57%8.01%8.14%6.05%3.10%2.65% 毛利额占比0.96% 4.67%7.37%7.98%6.34%3.35%2.71% 客单价18.418.719.519.419.119.321.0 毛利率9.13% 10.30% 11.29% 12.03% 12.84% 13.27% 12.52% 客流占比 月份各时段客流月份各时段客流、销售销售、毛利占比毛利占比） 单位：% 16171819202122 客流占比 销售额占比 毛利额占比 141516171819202122 2.49%3.28%4.92%7.21%9.37%10.17% 1
11、0.33% 11.91%7.30% 2.65%3.45%5.16%7.33%9.21%9.81%10.28% 12.07%7.86% 2.71%3.28%5.07%7.34%9.45%10.29% 10.81% 12.84%7.54% 21.020.820.720.119.419.019.620.021.2 12.52% 11.65% 12.06% 12.27% 12.58% 12.87% 12.90% 13.06% 11.77% 8.00% 10.00% 12.00% 0101YOUR TITLEYOUR TITLE数据分析（河南大区河南大区2016年年7月份各时段客流月份各时段客流 0.0
12、0% 2.00% 4.00% 6.00% 89101112131415 大区时间891011121314 河南大区 客流占比2.04%4.84%8.15%9.72%7.80%4.30%2.77% 销售额占比 1.61%4.23%7.82%9.56%7.55%4.02%2.89% 毛利额占比 1.30%3.78%7.64%9.34%8.11%4.44%3.06% 客单价17.119.020.821.421.020.322.6 毛利率9.13%10.08% 11.03% 11.03% 12.13% 12.46% 11.97% 月份各时段客流月份各时段客流、销售销售、毛利占比毛利占比） 单位：% 1
13、6171819202122 客流占比 销售额占比 毛利额占比 141516171819202122 2.77%2.77%3.80%6.25%8.59%10.06% 10.18% 10.39%8.32% 2.89%3.52%4.44%7.13%9.71%9.85%10.06% 10.42%7.18% 3.06%2.43%4.04%6.53%8.04%10.43% 10.52% 10.90%9.44% 22.627.625.424.824.621.321.521.818.8 11.97%7.81%10.27% 10.34%9.35%11.96% 11.82% 11.82% 14.84% 10.00
14、% 12.00% 14.00% 16.00% 0101YOUR TITLEYOUR TITLE数据分析（河北大区河北大区2016年年7月份各时段客流月份各时段客流 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 89101112131415 大区时间8910111213 河北大区 客流占比0.72%5.11%8.65%10.22%7.74%3.98%2.71% 销售额占比 0.64%4.44%7.82%9.46%6.90%3.56%2.45% 毛利额占比 0.37%3.57%6.89%9.45%7.52%4.19%2.98% 客单价21.020.621.421.921
15、.121.221.4 毛利率6.43%9.01%9.89%11.21% 12.24% 13.22% 13.68% 月份各时段客流月份各时段客流、销售销售、毛利占比毛利占比） 单位：% 16171819202122 客流占比 销售额占比 毛利额占比 141516171819202122 2.71%2.88%4.63%7.70%9.67%9.87%9.24%10.24%6.63% 2.45%2.92%5.72%7.51%8.63%9.41%15.00%9.63%5.90% 2.98%3.02%5.37%8.04%9.71%9.98%12.47% 10.16%6.29% 21.424.029.323
16、.121.222.638.522.321.1 13.68% 11.60% 10.55% 12.03% 12.64% 11.90%9.34%11.84% 11.97% 0101YOUR TITLEYOUR TITLE数据分析（贵州大区贵州大区2016年年7月份各时段客流月份各时段客流 8.00% 10.00% 12.00% 大区时间891011121314 0.00% 2.00% 4.00% 6.00% 89101112131415 贵州大区 客流占比0.00%2.06%6.55%8.17%7.63%5.66%5.07% 销售额占比 0.00%2.02%5.98%8.01%7.86%5.81%5.44% 毛利额占比 0.00%1.54%5.45%7.75%7.77%6.03%5.52% 客单价#DIV/0!25.523.825.526.826.727.9 毛利率#DIV/0! 11.90% 14.24% 15.14% 15.47% 16.24% 15.88% 月份各时段客流月份各时段客流、销售销售、毛利占比毛利占比） 单位：% 1415
