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1、 3M 2008. All Rights Reserved.,3M Brand Identity System,Montage design examples are for visualization purposes only. 3M 2008. All Rights Reserved.,Contents,3M Brand Identity System Overview Benefits of the 3M Brand Identity System Pre-Design Inputs 3M Montage Design Overview 3M Montage Design Elemen
2、ts Extending the Montage Examples Gallery Checklist for Success Resources and Contacts,Montage design examples are for visualization purposes only. 3M 2008. All Rights Reserved.,3M Brand Identity System Overview,Corporate Focus Consistent placement of the 3M Red logo on a white background and specif
3、ic typography are the core elements defining the 3M brand.,Business Focus The montage field allows individual businesses, brands or products to differentiate by expressing their key messages and unique value propositions, while still maintaining a connection to the 3M brand.,White Background In most
4、 cases, the white background is shown above and below the montage field.,Typography Helvetica Neue Condensed is the primary font.,3M Logo The logo is always 3M Red and placed in a specific location based on the application.,Montage Field: Relevant images of people, products and patterns Overlapping
5、translucent shapes Radius corner Axis lines Montage messaging,Montage design examples are for visualization purposes only. 3M 2008. All Rights Reserved.,Benefits of the 3M Brand Identity System,Company-wide consistency and alignment Global recognition Builds business faster and more efficiently Flex
6、ibility Resources spent on messaging, appropriate imagery and extended marketing tactics,Montage design examples are for visualization purposes only. 3M 2008. All Rights Reserved.,3M Montage Design Overview,Criteria for 3M Montage designs: One main point of visual focus Imagery is relevant and suppo
7、rts the message Single harmonious color scheme Overlapping shapes break out of the horizontal plane Specific placement of typography Two-part message is concise and memorable Solutions create a visual narrative that supports the 3M Brand Promise,The 3M Montage is an engaging composition of imagery,
8、color, overlapping shapes and messaging. Together, these elements form a visual narrative that expresses our multi-faceted culture of diversified technology and products to our customers.,Montage design examples are for visualization purposes only. 3M 2008. All Rights Reserved.,Shapes,3M Montage Des
9、ign Elements,Montage design examples are for visualization purposes only. 3M 2008. All Rights Reserved.,Grid,All 3M Montage designs are built using a grid. The grid enables the composition of the 3M Montage to maintain the appropriate proportion and structure. This example shows a grid for an 8.5” x
10、 11” literature cover. The montage field area is optically centered just above the center of the page with somewhat less white space above and a bit more white space below. Electronic design templates are available on the 3M Brand Identity Web site.,Montage design examples are for visualization purp
11、oses only. 3M 2008. All Rights Reserved.,Grid,All 3M Montage designs are built using a grid.,Vertical Ad,CD-ROM,Montage design examples are for visualization purposes only. 3M 2008. All Rights Reserved.,Shapes,Images and colored shapes break into and out of the horizontal plane in unexpected ways to
12、 create interesting compositions. Shapes are aligned with the grid for consistent proportion. Every montage can have its own unique shape.,Montage design examples are for visualization purposes only. 3M 2008. All Rights Reserved.,Shapes,Large, Medium, Small Arrange large, medium and small shapes to
13、create an asymmetrical composition that emphasizes one main image or point of focus.,Montage design examples are for visualization purposes only. 3M 2008. All Rights Reserved.,Shapes,Shapes overlap and engage with one another using varying levels of transparency to create dimension.,Montage design e
14、xamples are for visualization purposes only. 3M 2008. All Rights Reserved.,Shapes,These examples illustrate ineffective and effective shape arrangements.,Ineffective All similar sizes Straight edge across top or bottom No transparency or overlapping,Montage design examples are for visualization purp
15、oses only. 3M 2008. All Rights Reserved.,Radius Corner,One edge has a radius (curved) corner. Radius corner can be on top or bottom of the montage. For 8.5” x 11” literature, use the templates as a guide for the appropriate radius size. NOTE: A radius corner script for Adobe InDesign is available at
16、 A.,Radius Corner,Montage design examples are for visualization purposes only. 3M 2008. All Rights Reserved.,Radius Corner,These examples illustrate ineffective and effective radius corners.,Montage design examples are for visualization purposes only. 3M 2008. All Rights Reserved.,Imagery,3M Montage designs should include a combination of: People images Product or product-in-use images Pattern images,Montage design examples are for visualization purposes only. 3M 2008. All Rights Reserved.,
