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1、新媒体环境中网络新媒体环境中的气象舆情网络舆论治理策略研究摘要众所周知，以互联网为基础的随着互联网技术的不断发展，诸如广播、报刊等在内传统媒体的地位以及逐渐开始被以网络与手机媒体、数字电视等新兴的媒体形态所取代，不仅如此，随着人们的经济水平与思想观念发生了天翻地覆的变化，具备“平民姿态”的新媒体已经变成我国民众日常生活与工作中所最为常用的信息获取与传播渠道。值得一提的是，由于新媒体具备强大的即时性、开发性、交互性与虚拟性等传统媒体不具备的强大特点，令，网络已经成为舆论得以迅速发展并形成了民众普遍参与的、异常活跃的舆论场所。但是，网络舆情也存在风险，需要相关部门加强治理在新媒体为民众提供可以畅所
2、欲聊的公共舆论场所的背后，我们应当看到其也存在着会对社会稳定造成危害的不良因素，从而影响到社会主义和谐社会的目标的实现，充分暴露出我国政府对于网络舆论发展与管理方式的不合理性。涉及气象问题的网络舆情也不例外。具体至气象网络舆论而言，由于受随着我国发展经济的高速发展，尤其是通过重工业以发展经济的政策影响，我国的气候环境也存在着逐渐恶化的情况变得不甚理想的情况，天气异常状况时有发生，如且其中冰雹、雾霾等气象灾害事件愈加严重，由此也引发了市民对于气象异常的原因的不断关注与猜疑，甚至于出现了一些令人骇然的谣言，并借由互联网的力量而不断流传。典型例子包括，如“雾霾将会令人严重中毒”、“2016年中国第一
3、场雪在湖南”等各种网络谣言曾出不穷，由此对人民的日常生活与社会稳定造成了一定程度的影响。再加以在新媒体环境中下，每一个参与者都如同媒体记者般可以传播各种信息并将其设置为议题，引发与诸多网友进行讨论，从而使部分令谣言舆论得以以极快的速度进行扩散，使得政府难以对舆论进行引导与控制，稳定社会秩序，由此造成了的恶劣的影响，不言而喻。因此易言之，对如何有效预防并以一种科学合理的方式应对在新媒体环境下所爆发的气象网络舆论气象舆情事件，控制舆论情况并进行有效引导，从而令因此所产生的影响降低至可接受程度，无疑是当前有关政府部门尤其是气象部门所急需解决处理的任务。有鉴于此，笔者试图通过对我国政府在新媒体环境下对
4、于气象网络舆论气象舆情的引导与管理工作的分析，结合已有前辈学者的研究成果，分析以分析“雾霾”舆论案例舆情与“互联网上下的雪”舆论案例舆情两个典型案例，以发现指出气象舆情管理工作中所存在的种种问题。本文发现，三种问题值得重视，一是，气象舆情如管理理念滞后，、二是没有制定相关的法律法规缺失，三是气象谣言和监管处置不当等。在此基础上，笔者认为，以为如果要实现管理与引导工作的突破，需要结合理论与实际，借鉴国外先进经验，在四个方面：则势必要从一是制订制度相关法律法规，二是、转变管理理念，三是、加强媒体建设，四是以及加强网民素养、借鉴国外先进经验等方式，令网民的素质得以不断提高而不至于盲目跟风。以此着手，
5、以构建一个良好的网络舆论环境，令网民的素质得以不断提高而不至于盲目跟风，并最终避免因气象网络舆情出现问题舆论而对社会稳定以及人民日常生活造成不良影响的情况发生。关键词：新媒体环境、气象舆论气象舆情、治理策略AbstractWAs we all know, the Internet-based new media has become our daily life and work in the most commonly used information dissemination channels, the network has become a popular public partic
6、ipation in public opinion. However, the network public opinion there are risks, the need for relevant departments to strengthen governance. There is no exception to public opinion about weather issues.With the rapid development of Chinas economy, the climate and environment there is a gradual deteri
7、oration of the situation, the weather conditions have occurred, such as hail, haze and other meteorological disasters become more serious, which also led to the public for the reasons for abnormal weather Constantly concerned with suspicion, and even there are some aghast rumors, and by the power of
8、 the Internet and continue to spread. Typical examples include haze will be serious poisoning, 2016 Chinas first snow in Hunan and other network rumors, the peoples daily life and social stability caused a certain degree of impact. In the new media environment, each participant as a media reporter c
9、an spread a variety of information and set it as a topic, triggering discussion, so that some rumors spread at an extremely fast rate, resulting in adverse effects.Therefore, how to effectively prevent and in a scientific and reasonable way to deal with the new media environment in the outbreak of m
10、eteorological public opinion events, control of public opinion and effective guidance, so that the resulting impact reduced to an acceptable level, is undoubtedly the current The task of the government departments, especially the meteorological department, is urgently needed to be addressed. In view
11、 of this, the author tries to analyze the haze public opinion and the snow on the Internet public opinion through the analysis of the guidance and management of meteorological public opinion in the new media environment, combined with the existing research results Case, to find the meteorological pu
12、blic opinion management work in the existing problems. This article found that the three issues worthy of attention, first, the concept of meteorological public opinion management lag, the second is the lack of relevant laws and regulations, the third is the rumors of improper regulation of weather.
13、 On this basis, I believe that if we want to achieve a breakthrough in management and guidance work, the need to combine theory and practice, learn from foreign advanced experience in four areas: First, the development of relevant laws and regulations, the second is to change the management philosop
14、hy, Media construction, the fourth is to strengthen the quality of Internet users, so that the quality of Internet users can continue to improve and not blindly follow the trend. To proceed with this, to build a good network of public opinion environment, and ultimately avoid the meteorological netw
15、ork public opinion problems and social stability and the peoples daily life adversely affected.ith the development of Internet technology, the status of traditional media, such as broadcasting, newspapers and periodicals, has gradually been replaced by emerging media forms such as network and mobile
16、 media, digital TV, etc. Moreover, as peoples economic level And the idea of the earth-shaking changes have taken place, with civilians attitude of the new media has become our daily life and work of the most commonly used information access and dissemination channels. It is worth mentioning that, due to the new media with a strong real-time, development, interactive and virtual and other traditional media does not have the powerful features of the network o
