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1、主题创意概念CreativeThemeConcept活动信息概述CreativeThemeConcept活动主题包装ActivityThemePackaging盛典流程规划ActivitiesInProcessPlanning活动执行细节ActivityExecutionDetails主题创意概念CreativeThemeConcept活动信息概述DescriptionOfProjectInformation活动主题包装ActivityThemePackaging盛典流程规划ActivitiesInProcessPlanning活动执行细节ActivityExecutionDetailsQit
2、eSnowPark项目解读|主题概念深度剖析提升品牌，不为活动而活动ProjectThemeConcept这个夏天，地产项目带你一起环游世界，并见证奇迹ThisSummer,Haoxi,BigChengJinYueFu,TakeYouToTravelTheWorldTogether,AndWitnessTheMiracle在-8的空间里，见证盛夏里的冰雪奇迹邂逅冰雪自然的梦幻世界InTheSpaceOf-8,WitnessTheMiracleOfIceAndSnowInMidsummerEncounterTheMagicalWorldOfNaturalIceAndSnow精选全球七大经典冰雪世
3、界，开启一场梦幻的冰雪奇缘之旅SelectTheSevenLargestClassicalIceWorld,OpenADreamSnowCountryTour世界的冰雪尽头北极AtTheEndOfTheWorldOfIceAndSnowInTheArctic这是地球的边缘这是想象力也无法构思的地方然而这里并非一片荒芜，这里有埋藏在冰雪之下的宝藏给所有凌驾于勇敢之上的勇者准备的地球冰雪天堂ThisIsTheEdgeOfTheEarthThisIsThePlaceWhereImaginationAreUnableToConceiveHoweverThisIsNotABarren,HeresATre
4、asureBuriedUnderTheSnowAndIceForAllAboveBraveBraveSnowHeavenEarthTHENORTHPOLE.纯净的冰火神秘之地冰岛PureIceHotLandOfMystery,Iceland这里仿若与世隔绝的世界穿梭在圣洁令人陶醉的自然冰雪奇观-冰穴感受这片冰与火的土地的惊世纯净探索这举世白雪瑰宝的神秘HereLikeIsolatedWorldThroughTheHolyRavishingNaturalWondersOfSnowAndIce-IceCavesFeelThisPieceOfIceAndFireInThePureLandToExpl
5、oreTheMysteriousTreasureSnowWhiteTHEICELAND.约会北极光玩转圣诞老人故乡芬兰DateTheAuroraBorealis,PlaySantaClausHometown,Finland乘坐摩托雪橇探寻北极光体验圣诞老人坐骑-驯鹿雪橇尝试北欧古老的钓鱼方式，驾驶雪地摩托飞驰于白雪世界这里是童话世界里的冰雪天堂ExploreTheAuroraBorealisInASleighPulledByMotorcycleSantaClausRides-ReindeerSleighExperienceSnowmobilingTryNordicAncientWayOfFis
6、hing,DrivingFastOnTheSnowWorldThisIsAFairyTaleWorldOfIceAndSnowHeavenTHEFINLAND.冰雪守护的辽阔疆域俄罗斯IceAndSnowToProtectTheVastTerritoryOfRussia冰雪在俄罗斯是快乐的源泉冰雪更是莫斯科的守护神寒冷的冰雪包裹着整个城市也孕育出俄罗斯人坚毅纯洁的心灵IceAndSnowInRussiaIsTheSourceOfHappinessIceIsThePatronSaintOfMoscowTheColdOfIceAroundTheWholeCityRussiaDevelopedToo
7、,CleanAndPureMindTHELAKEBAIKAL.最纯净的白和最灿烂的笑瑞士ThePureWhiteAndTheMostBrilliantSmile,Switzerland阿尔卑斯山上世界最顶级的滑到饱尝从雪山顶俯冲而下的快感在阿尔卑斯上最纯净的白雪地留下最酣畅和灿烂笑声TheWorldsTopSlideToTheAlpsSufferingFromTheTopOfTheMountainSnowSwoopedDownOfPleasureInTheAlpsOnThePureWhiteSnowToLeaveTheMostComfortableAndBrightLaughterTHESWI
8、SS.雪的故乡人类之巅喜马拉雅山AtTheTopOfTheSnowsHometown,TheHuman,TheHimalayas带着对神奇的喜马拉雅山雪人传说的追溯带着对喜马拉雅天地的仰望渴望在白雪皑皑中站在喜马拉雅之巅摘下星星许下虔诚夙愿ThisWithATraceOfTheHimalayanSnowmanLegendOfMagicWithTheHimalayanHeavenAndEarthDesireInWhiteAtTheTopOfTheHimalayanPluckTheStarsMakeAPiousWishsTheLastToReachTheMainlandNoHumanPolarIc
9、eAndSnowHereThisIsEarthsLargestTreasureIceLibrary-TheFountainOfLifeSourceIceIsNotAdornmentOrnamentAndAllHereTHEHIMALAYAS.世界冰雪禁地南极TheWorldOfIceAndSnowOffLimits,TheSouthPole这是人类最后到达的大陆这里冰雪极地没有人类这是地球最大的宝藏冰库-生命源头之泉冰雪在这里不是装饰不是点缀而且所有ThisIsTheLastToReachTheMainlandNoHumanPolarIceAndSnowHereThisIsEarthsLarg
10、estTreasureIceLibrary-TheFountainOfLifeSourceIceIsNotAdornmentOrnamentAndAllHereTHESOUTHPOLE.全球最美冰雪世界的绮丽风光将在地产项目开启冰雪奇妙旅程TheWorldTheMostBeautifulIceWorldEnchantingSceneryWillBeHaoxiBigWonderfulJourney,ChengJinYueFu,OpenIceAndSnow主题创意概念CreativeThemeConcept活动信息概述DescriptionOfProjectInformation活动主题包装Act
11、ivityThemePackaging参观流程规划ActivitiesInProcessPlanning活动执行细节ActivityExecutionDetailsQiteSnowPark活动规划|活动内容主题创意概念打造量身定制参观盛典CreativeActivitiesPlanningWindow夏日+冰雪+地产项目常规之中寻找不同让孩子享受童年让成人回到童年让家庭在锦悦府找到家庭冰雪节活动概况IceAndSnowFestivalActivities;活动主题：冰雪大世界地产项目冰雪嘉年华活动活动时间：2020年8月活动地点：营销中心外场活动对象：项目业主、意向客户及参展客户活动场地：人工
12、搭建冰库（拟搭建200）活动目的：丰富项目人气，积累客户资源，为项目产品销售造势以冰雕展展示内容体验吸引客户上门，吸引媒体和社会关注，引爆全城冰雪节活动亮点IceAndSnowFestivalActivities1#打造一个属于童年的梦境2#体现品牌与项目的核心文化价值3#与其他项目的常规活动区分开来4#线上、线下联动形成口碑联动5#塑造高人气、高参与、高互动的活动平台主题创意概念CreativeThemeConcept活动信息概述DescriptionOfProjectInformation活动主题包装ActivityThemePackaging参观流程规划ActivitiesInProce
13、ssPlanning活动执行细节ActivityExecutionDetailsQiteSnowPark主题包装|氛围增强量身定制主题包装打造完美集中参观盛典EnhancedThemeAtmospherePackaging外场布置规划FIELDLAYOUTPLAN外场氛围布置规划FieldAtmosphereLayoutPlan3D地贴画面推荐StuckIn3DImagesIsRecommended外场氛围布置规划FieldAtmosphereLayoutPlan立体合影造型推荐ModellingOfThree-dimensionalPictureIsRecommended外场氛围布置规划Fi
14、eldAtmosphereLayoutPlan外场氛围布置规划FieldAtmosphereLayoutPlan外场氛围布置规划FieldAtmosphereLayoutPlan外场氛围布置规划FieldAtmosphereLayoutPlan拱门造型推荐1ArchModelIsRecommended拱门造型推荐2ArchModelIsRecommended拱门造型推荐3ArchModelIsRecommended主题DP点位规划SubjectDPLevelPlanning主题DP点位规划SubjectDPLevelPlanning主题DP点位规划SubjectDPLevelPlanning内
15、场布置规划DIAMONDLAYOUTPLANICESCULPTURESHOW冰雕展示主题墙：定制华鸿时代中央公园主题墙ICESCULPTURESHOW冰雕展示中国结：定制中国结造型，将中国元素融入其中ICESCULPTURESHOW冰雕展示神龟，牛魔王：定制神话故事主题题材冰雕展示ICESCULPTURESHOW冰雕展示阿宝美美：定制功夫熊猫主题冰雕展示ICESCULPTURESHOW冰雕展示马达加斯加造型：设置马达加斯加动画情景卡通造型ICESCULPTURESHOW冰雕展示小火车主题冰雕：托马斯小火车主题冰雕展示ICESCULPTURESHOW冰雕展示冰上自行车ICESCULPTURESH
16、OW冰雕展示比萨斜塔：特别定制比萨斜塔，带来宾进入冰雕世界ICESCULPTURESHOW冰雕展示滑冰道：来宾需坐在小垫片上，从双轨道上滑下，其乐无穷，也是历届人气项目之一。ICESCULPTURESHOW冰雕展示冰台，吧桌，吧椅ICESCULPTURESHOW冰雕展示海洋起源主题冰雕造景主题创意概念CreativeThemeConcept活动信息概述DescriptionOfProjectInformation活动主题包装ActivityThemePackaging参观流程规划ActivitiesInProcessPlanning活动执行细节ActivityExecutionDetailsQiteSnowPark活动流程规划量身定制集中参观盛典活动流程ActivitiesInProcessPlanning冰雪节活动参观流程IceAndSnowFestivalActivitiesProcess持票来宾前台签到登记领取号码贴牌等候区排队更衣区准备入场参观排队离场冰雪节活动参观流程IceAndSnowFestivalActivitiesProcess前台签到登记领取号码贴牌等候区排队更衣区
