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1、,welcome,Lamborghini Miura,Lesson 3,The Advertising Game,(广告英语),I. Match the main idea with the paragraph,Paragraph 1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5,the classic advertisement,advertisements in the market,modern advertisements,top advertisements of today,public advertisements,Fast Re
2、ading,1. The classic advertisement is usually visually attractive. The modern advertisement should combine high standards of visual design because of competition. The text inferred that advertisement is trying to sell you something makes customers bored.,II NOW GUESS : True or False:,F,T,F,1.When th
3、ere is direct competition in the market, how can advertisers attract customers? 2.What ideas do todays advertisers use to make you notice their products? 3.What are the public advertisements?,Answer the questions:,1.When there are direct competition, how can advertisers attract customers?,create adv
4、ertisements people enjoying looking at,pictures and words of experts,modern techniques,2.Why are modern techniques of design not enough for advertisements to be noticed in modern cities?,Because people are used to seeing high standards of visual design.,3.What ideas do todays advertisers use to make
5、 you notice their products?,They use humor as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.,5.What are the public advertisements?,They are the advertisements that aim to make contributions to society and encourage cit
6、izens to participate in improving their neighborhood, protecting the environment, and helping other people.,There are many different (1) of advertisements. Some may give (2 ) about finding certain products. Some are made (3) attractive to hold peoples attention; others use (4) like freedom, success,
7、 and wealth. Nowadays, top advertisers prefer to use (5) as well as new and (6) ideas to (7) people. Public advertisements, however, focus on increasing public (8) .,consolidation,knowledge,information,visually,concepts,humor,unusual,surprise,kinds,Instruction: Choose any item you use in your daily
8、and design an advertisement. You can use words, pictures or anything you like for your advertisement. Your group report should cover: What kind of thing are you advertising? (product? Service? .) what methods do you usually use in your advertisements where will you put your advertisement?,Design you
9、r own advertisement!,Sample Report,We are trying to advertise a product. Our advertisement mainly consists of pictures and words. The picture is like this. Our slogan is just do it.we want to invite Kobe to be our spokesman. The advertisement will be placed in the magazine the Football World.,Instru
10、ction: Choose any item you use in your daily and design an advertisement. You can use words, pictures or anything you like for your advertisement. Your group report should cover: What kind of thing are you advertising? (product? Service? .) what methods do you usually use in your advertisements wher
11、e will you put your advertisement?,Design your own advertisement!,Homework,Read the passage again and finish exercise 5 and 8 on page 27,Thank you.,The following are some well-known slogans (广告词). Guess what they sell.,1. Good to the last drop 2. Obey your thirst 3. Poetry in motion, dancing close t
12、o me 4. Take TOSHIBA, take the world. 5. No business too small, no problem too big. 6. Join Worldenglish. Enjoy Englishworld.,1. 滴滴香浓，意犹未尽。(麦斯威尔咖啡),2. 服从你的渴望。(雪碧),3. 动态的诗，向我舞近。(丰田汽车),4. 拥有东芝，拥有世界。(东芝电子),5. 没有不做的小生意，没有解决不了的大问题。 (IBM公司),6. 国际英语, 欢乐无限。,） 、钻石恒久远 一颗永留传 10.95% 410 2 、鹤舞白沙，我心飞翔 、中国平安 平安中国
13、、一品黄山 , 天高云淡 、真情付出，心灵交汇。 、 JUST DO IT 、天生强生的 、健康成就未来,1.Just do it. 只管去做。（耐克运动鞋) 2.A diamond lasts forever (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯） 3. Take Toshiba, take the world. 拥有东芝，拥有世界。（东芝电子） 4.Good to the last drop 滴滴香浓，意犹未尽。（麦斯威尔咖啡）,1.Just do it. 只管去做。（耐克运动鞋),2.A diamond lasts forever (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）,
