《HND国际营销导论.doc》由会员分享，可在线阅读，更多相关《HND国际营销导论.doc（14页珍藏版）》请在金锄头文库上搜索。
1、Individual Report International Marketing: An introduction Outcome 1 and 2 Candidate Name: Candidate Class: Candidate SCN:Table of contents1 Introduction32 Findings32.1 Explain Wildhorse Automobile entering international markets reasons32.2 Two sources of information that Wildhorse Automobile42.3 Ke
2、y opportunities and threats associated with entry international market52.4 Wildhorse Automobile would use to select which markets to enter72.5 The modes of market entry available to Wildhores Automobile82.6 The most appropriate method for Wildhorse Automobile to entry market113 Conclusion124 Referen
3、ce131 IntroductionThis report describes the Wildhorse Automobile to enter the overseas market. This report consists of six parts. Reported the contents of the package wild horse why enter the international market. Wild horse company identified two markets to enter the source of information. Of the w
4、ild horses. What methods of automobile companies to enter the overseas market. Select the appropriate methods to enter the overseas market and evaluate the criteria you use in marketing. Wild horse car companies choose the right way to enter the overseas market. The wild horse of the car to assess t
5、he standard of your marketing in the market.2 Findings2.1 Explain Wildhorse Automobile entering international markets reasonsInternational marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. International marketing is based
6、 on an extension of a companys local marketing strategy, with special attention paid to marketing identification, targeting, and decisions internationally.Chinas production costs rise, the price of the Wildhorse Automobiles car prices will lead to a decline in sales. Therefore, the wild horse car co
7、mpanies should look for the production of low-cost overseas countries.National policy restrictions on the countrys resources. Company responds to the governments policy. So Wildhorse Automobile company to build factories in overseas countries.The Wildhorse Automobile company products due to ecologic
8、al causes of poor sales. Ecological factors influence the production efficiency of the company. So companys products are sold overseas.The Wildhorse Automobile Company in order to compete with rivals. Wildhorse Automobile Company to increase the share of overseas markets and enhance the companys inf
9、luence. Wildhorse Automobile Company to expand overseas markets.2.2 Two sources of information that Wildhorse AutomobileCompany research methods include primary research and secondary research. Companies can use secondary research ways to gather information. The advantages of secondary research incl
10、udes convenient save money and research staff do not need to have too much experience. But secondly research information with uncertainty.Companies can be used through two international organizations to do secondary research. The European Union was founded in November 1, 1993. EU to set up Brussels.
11、 EU official website: Europa.eu The EUs aim is the establishment of internal borders by a space, strengthen coordination to develop and establish the eventual introduction of a unified currency Economic and Monetary Union economic, social, and promote balanced economic and social development of Memb
12、er States through the implementation of the Common Foreign and Security Policy. EU car emissions has strict criteria. European Emissions Directive certification stands for non-road mobile machinery emissions certification, the English translation of Emissions From Non-road Mobile Machinery, referred
13、 to as NRMM. Chinas auto exports to Europe need to reduce automobile exhaust emissions. Chinas auto exports emissions must comply with EU vehicle emission standardsInternational Organization for Standardization be called for short is ISO. ISO was founded in 1946. ISO official website: www.iso.org/is
14、o/home.html. ISOs purpose is: to promote worldwide development of standardization to facilitate international exchange of goods and mutual assistance and to expand cooperation in intellectual, scientific, technological and economic aspects. ISOs headquarters in Geneva, Switzerland. ISO / TS16949-200
15、2 the International Automotive Task Group (IATF) in ISO9001: 2000 quality management system based on the combination of the requirements of the international automotive industry, automotive production, enacted in 2002, the service member organization of international quality system requirements standard. Chinas automobile companies supporting plant requirements more stringent, requiring high quality, but also requires the supplier to strictly control costs and improve efficiency. TS16949 provides a unified can develop quality management system model for the automotive industry.
