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1、CaseQuestionsCasequestionsaremostmonlyusedinconsultinginterviews,buttheycanbeusedinothersituations,suchasininterviewsformarketingpositionswithconsumergoodspanies.Simplyput,acaseinterviewistheanalysisofabusinessquestion.Unlikemostotherinterviewquestions,itisaninteractiveprocess.Yourinterviewerwillpre
2、sentyouwithabusinessproblemandaskyouforyouropinion.Yourjobistoasktheinterviewerlogicalquestionsthatwillpermityoutomakeadetailedremendation.Themajorityofcaseinterviewersdonthaveaspecificanswerthatyou,thecandidate,areexpectedtogive.Whattheinterviewerislookingforisathoughtprocessthatisatonceanalyticala
3、ndcreative.Heresasamplecasequestion:Youareadvisingacreditcardpanythatwantstomarketaprepaidphonecardtoitscustomers.Isthisagoodidea?You:Whatistheroleofourpany?Dowesimplymarketthecardormustwecreatethemourselves?Interviewer:Thiscardwillbeco-marketedwithanoutsidephonepany.Wedontneedtoperformtelemunicatio
4、nsfunctions.You:Whatareourexpensesconnectedwiththecard?Interviewer:Wemustpay15centsforeveryminutewesell.Wealsohavetopay$1.00asastart-upcostforthecardandcardsystems.You:Whatareourmarketingexpenses?Interviewer:Wenormallyuseslipsofpaperthatareattachedtothebacksofourcreditcardpaymentenvelopes.Wesometime
5、salsosendcustomersadirectmailing-inaseparateenvelope.Orwecanhavetelemarketerscallselectedcustomers.You:Whatsthecostofeachofthesemarketingtechniques,andwhatistheirresponserate?Interviewer:Telemarketershavea2percentresponserate,andcost$1.00percall.Directmailingscostus40centspermailingandhavea0.50perce
6、ntrateofresponse.Ourpaymentattachmentshavea0.25rateofresponse,butonlycostus5centseach.You:Imgoingtoassumewewillsellone-hourphonecards.Thatwillcostus$9.00fortheminutesandadollarpercard-soeachcardcostsus$10.Interviewer:Thatsoundsreasonable.You:Andwhatisourexpectedrevenueonaone-hourphonecard?Whatisthec
7、urrentmarketratefora60-minutephonecard?Interviewer:Assumeits50centsaminute.You:Soifwesellthecardsfor$30,wehavea$20profit,minusourexpendituresonmarketing.Interviewer:Whatsourcoststructurelooklike?You:Okay,letsfigurethisout.Tosell1,000cardsthroughtelemarketing,wewouldneedtocontact50,000people.Thatwoul
8、dcostus$50,000.Tousedirectmail,wewouldhavetocontact200,000thousandpeople,which,at40centspermailing,costsus$80,000.Sincetheenvelopeinsertsarentveryreliable,wewillneedtocontact800,000peopleusingthatmethod.Butat5centseach,itcostsonly$20,000tosell1,000cards.Wemake$20profitoneachcard.Butevenatthecheapest
9、promotionalvehicle,at$20profit,wewouldonlybreakeven,becauseourprofitson1,000cardswouldbe$20,000.Weshouldntmarketthiscard,unlesswecanfurthercutourmarketingcostsorincreasethepriceofthecard.Ifwecouldslicethecostoftheenvelopeattachmentsapennyorso,orsellthecardfor$35,orconvinceourco-marketertoreduceourco
10、sts,itmightbeworthselling.Commonly-askedQuestionsCompaniesthesedayslookformorethanwhetheryoureawittyorespeciallycoolindividualwhenitestopersonality.Amongthecharacteristicshighestontheirlistareteamworkandinnovation.Theymaynotaskwhetheryouareateamplayer,orcreative-doesntmeanyoushouldntgoaheadandtellth
11、em.Butthenagain,alotofinterviewerswillaskyououtright:tellmewhyyourpersonaltraitswillworkhere.1.Whyareyouapplyingforthisposition?Probablythemostmonlyaskedquestionatjobinterviews.Youneedtoconvinceyourinterviewerthatyouareenthusiasticaboutthejob.2.Tellmeaboutatimewhenyouusedinitiative/Givemeanexampleof
12、whenyoucameupwithaninnovativesolution/Givemeanexampleofatimeyouexceededexpectations.Inthisever-changingworldinwhichwework,employeesaresupposedtobeinnovative,tobeabletothinkoutsideofthebox.Questionslikethese(suchasthewaytheinitiativequestionandexceededexpectationsquestionsareworded)canbeusedasopportu
13、nitiestotalkaboutcreativefaculties-pickaninstancewhenshowinginitiativemeantingupwithanout-of-the-ordinarysolution.3.Iseeonyourresumethatyouservedaschairpersonofsuch-and-suchmittee.Whatwasthatexperiencelike?Alongwithinnovation,employersoftenlookforleadershipability.Ingeneral,interviewersarelookingfor
14、evidenceofawillingnesstolisten,anabilitytogivefeedback,andafirmnesswhenitestogettingthingsdone.4.Whatwouldmembersofyourbasketballteam/businessschoolcohort/butterflycatchingexpeditionsayaboutyou?Tellusaboutatimeyouhadtodealwithadifficultteammember.Teamworkisanotherhighlyvaluedtraitthesedays,paniesare
15、lookingforemployeeswhoworkwellingroups.Ifyourinterviewerdoesntbringupteamwork,doityourself.Thesequestionsaresimilartotheleadershipquestions-interviewersarelookingforbothanopennesstoideasandawillingnesstonudgeteammemberstowardagoal.5.Whydidyoudecidetoswitchcareers/Whydidyoudecidetogobacktoschool/Whyd
16、idyoutaketimeoffduringcollege?Bepreparedtowalkthroughyourresumewithyourinterviewer,especiallyatpaniesthatliketopromotefromwithin.Theywanttoknowthatyouremittedtotheindustryandwillbeloyaltotheirpany.6.Wheredoyouseeyourselfin5years?Youdontnecessarilyneedtosaythatyouwanttoworkforthepanyforever,butyoushouldexpresshowyouthinkthepositiontowhichyouareapplyingwillhelpyougrow.7.Soyoujustgraduated.Howdidyoulike
