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1、课题名称Unit1 Vocabulary (1)课型新授课课时No.1【学习目标】1.To learn and master the new words.2.To understand and use the new words correctly.【学习重点】1.To help the students read the new words correctly.2.To help the students learn the new words better.【学习难点】1.How to make the students understand and master the usage of
2、 the new words.2.How to help the students finish all the exercises.【学法指导】Read, copy, practice; individuals, pairs 【导学过程】（学习方式，学习内容，学习程序，问题）个案补充课前自主学习预习导学（10分钟）一、预习Unit1第1至9页上的单词。(P67P68)二、根据预习的情况默写出下列单词和短语。(A级)1.名词(1)广告活动，广告业 (2)航空公司 (3)毒品，药物 (4)光亮，光泽 (5)洗发香波 (6)广告 (7)福利 (8)骗子，欺诈行为 (9)气息，呼吸 (10)口臭 (
3、11)傻瓜 (12)药物，疗法 (13)杂货店 (14)评论 (15)骗局，把戏 (16)目标，目的 (17)运动 (18)座右铭，格言 (19)香烟 (20)益处，奖金 (21)智力，才智 (22)奴隶 (23)理解力 (24)畅销书/品 (25)出版社/ 人 (26)上司 (27)采购 2.动词(1)vt.说服，劝说 (2)vt./ vi.做广告，宣传 (3)vt./ vi.欺骗，作弊 (4)vt.欺骗，愚弄 (5)vt.治愈，解决 (6)vi.评论，议论 (7)vt.欺骗，欺诈 (8)vi./ vt.以为目标，瞄准 (9)vt./ vi.使受益，得益于 (10)vt.推广，促销 (11)
4、vt.咨询，请教 (12)vt.推荐，建议 (13)vt.购买 3.形容词和副词(1)adj.有技巧的，熟练的 (2)adj.清白的，无罪的 (3)adj.高兴，满意 (4)adj.心理的，精神的 (5)adj./ adv.全国范围的(地) (6)adj.最新的 (7)adj.大为惊奇 (8)adj.级别高的 4.短语(1)目的是，旨在 (2)虽然，即使 (3)涉及，处理 (4)上的当，受的骗 (5)欺骗，捉弄 课中合作探究展示导思（25分钟）1. persuade v.说服，劝说，使信服 persuasive adj. 有说服力的 【常用搭配】persuade sb. /pron. 说服某人
5、 persuade sb. of sth. 使某人相信某事persuade sb. to do sth. = persuade sb. into doing sth.说服某人做某事persuade sb. not to do ( out of doing sth.) 劝阻，说服某人不做某事1)The salesman_ _. 那个推销员说服了我们买他的产品。2)Can you persuade her_ _?你能劝她放弃她那些愚蠢的计划吗？2. comment n. 评论，述评 【常用搭配】 make a comment on = make comments on 对.做出评价e.g. Did
6、 she your speech? 她对你的演讲做出什么评价了吗？ n. （电视，电影）评论 e.g. a page of news and comment v. 发表意见，评价 e.g. Im not in a position to comment on the matter. 我无权对此事发表评论。3.trick n. 诡计,欺诈；恶作剧play tricks on = play a trick on =play a joke one.g. These children loved playing tricks on their teacher._ v. 戏弄,欺骗 trick sb.
7、into doing sth. 1)They tricked me into making a mistake._。2)She tricked him into giving her all his money._4.benefit beneficial adj. 有益的 n. 益处，好处，福利，津贴e.g. The new sports centre will bring lasting benefit to the community. 新的体育中心将会使社区居民持久受益。vi. 受益，得到好处 e.g. Patients have benefitted greatly from this
8、 treatment. vt. 对.有好处，有助于 e.g. The system mainly benefitted people in the south. 5.recommend vt. 推荐；介绍；建议 recommendation n. 建议，提议【常用搭配】1) recommend sth. to sb.= recommend sb. sth. 向某人推荐2) recommend sb. to do sth. 推荐/劝告某人做某事3) recommend that sb. (should) do sth. 建议某人做1)Our teacher on this subject. 老师
9、向我们推荐了这个学科的一些新书。2)I recommend he .我建议他去找个医生。3)The old man should listen to the doctors recommendation that he stay in bed. 课堂自主检测 检测导练（10分钟）一、单词拼写。(B级)1. If you want to sell your product, you must_（做广告）it. 2. The campaign a_ _ at protecting cultural remains in this country.3. How did you p_ him into
10、 joining us? Its amazing!.4. The company is p_ their new products by advertising on television.5. I was told that he had made an unpleasant c_ on my speech.6. Sometimes customers can _(受益) from some advertisements.7. In our country , a(n) _ _ (全国性的) program to fight against AIDS.8. Before going on a
11、 diet, youd better c your doctor.9. The lecture was difficult to understand. It was beyond my c_.10. When it comes to ads, we must use our i_ and not be a slave to them.二、单项选择。(C级)( )1. He was tricked _ a useless camera. A. to buy B. in buying C. into buying D. to have bought( )2. What are you going to _ with the money you found on the bus?A. deal B. handle C. cope D. do( )3. Have you got any_ to make on the recent developments?A. impressions B. reaction C. comments
