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1、（战略管理）英语资料联想到战略GGlobalstrategyforlenovoContentAbstractIntroductionLearningskillsandglobalizationStepone:researchlearning.Steptwo:microcosmiclearningStepthree:traillearningStepfour:deepenanddevelopmentlearningStepfive:reformenterpriseDNAInternationalemployeeandLenovonextstepsdevelopmentSupplychainGlo
2、balmarketinganddoubleoperationmodeGlobalstrategyanddifferentiationstrategyReformLenovobusinessDNAforbuildnewcompanycultureandglobaldevelopmentSummaryReferenceTableofContentsAbstractNowdays,moreandmorecompaniesaregoingglobal.InChinaLenovoisarepresentativeinthatarea.DuringIdotheresearchaboutGlobalstra
3、tegyIamveryinterestedintheLenovogroup.Itmightbetheearliestonegetsthemindaboutglobalization.Atthebeginningtoruncompanytheygetthemtargetisgoingglobal.InmypaperIfindsomeareaforthemstrategytrytofindawaytosuitforthisbigcompany.Iwilltakesevenpartstowrittenthispaper.Thereare:LearningskillsandglobalizationI
4、nternationalemployeeandLenovonextstepsdevelopmentSupplychainGlobalmarketinganddoubleoperationmodeGlobalstrategyanddifferentiationstrategyReformLenovobusinessDNANewcompanycultureandglobaldevelopmentThiswillbeasystemforacompanyshouldbetakingontheglobalway.IwanttoexplainwaystosuitableChinesecompanyareg
5、oingtoglobal.Lenovoisacasetolearn.IntroductionLenovotakeagoalisinternationaliscomeupveryearly.LenovohasbeenraisedfromthefactoryopenedinHongKongtobuyIBMPCdepartment.Fromlisttoopenresearchanddevelopmentbaseoverseas.Lenovoisstepbysteptowardsinternational,toamultinationalcompany.ButdeepinthebloodofLenov
6、ocompanycultureisagoodthingorwillbecomehinderdevelopmentinthefurtherisapoint.LenovoexistingresourcesandtheinternationalstrategyLenovotakearegoodenoughfortheinternationaljourney.ThroughLenovohistorytofindstrategiesLenovowastakenInvestigateLenovohistoryisnotdifficulttofindthatLenovodevelopmentseemsget
7、somerelationshipwithChinaspolitical.ChinasinternationalwillbetheLenovointernational.Lenovoisanationalfeelingofenterprises.80sideasforthenationalassociationprovideexcellentdevelopmentopportunities.LenovocatchholdofpeoplesnationalfeelinganddotherightmarketingasthemgeneralengineerNiguangnan.Today,China
8、sinternationalarealsogiveLenovoprovidesastrongsupport.FromLenovodevelopmenthistoryistoview.Lenovonomaterwhatmanagementmode,operatingmodeortechnologymodehavebeenindevelopment.Eachonechangesisagainsteverymajorchangeinthemarketplace.ButthistimeforLenovoglobalizationthemmarkthechangeisnotgoodenough.From
9、thefirsttomakethecontroloftheplanetocrashwasindeedbeyondimagination.LenovoisfromtheconfidencetoheadhuntfromDell.FromHongKongtosetupplantstoinIndiaandMexicotoestablishresearchanddevelopmentcenters.GotoglobalismorerealinthehistoryoftheLenovo.LearningskillsandglobalizationTherearefivestepsenterprisesho
10、uldbetakeduringthemgotoglobalization.Theyarefivedifferentlevellearnenterprisewillbetaken.Firstthreestepsaregetseedtime.ForLenovo,Lasttwostepsaremoreimpotent.Ifacompanyisnotlearningbeforetheyaregoingtointernational.Itshardtosuccessful.Itslikeastudentwillbestudyinanewcountrybutheorshecannotknowanythin
11、gaboutthatnewcountryheorsheishardtoenjoyhisorherstudy.Stepone:researchlearning.Steptwo:microcosmiclearningStepthree:traillearningStepfour:deepenanddevelopmentlearningStepfive:reformenterpriseDNAResearchlearningResearchlearningissurveyofthetargetcountrysmacroeconomicenvironmentandlearningit.BeforeWal
12、-MarthasbeenopenanysupermarketinChina.TheremanagementmustbegetresearchforChinesepopulation,incomeandconsumptionlevels,thepercapitaGDPoftheeconomyandtheChinesegovernmentsinterventioninthesituationofmorethenoneinvestigation.ThisisoneveryimportantpointtoexplainwhyWar-Martsosuccessful.Similarly,Lenovomu
13、stberesearchthetargetcountrymacroenvironmentSuchaspolitics,economy,population,technologyandenvironment.LenovoGrouponJuly26,2007inBeijingannouncedthatitwillinvest31millionUSdollarsinIndiaandMexicoforanewmanufacturingcenter,inordertomeetthesegrowingdemandsforcomputers.BeforeLenovogroupmarkthisdecision
14、theymustbegetresearchaboutIndiaandMexico.Forexample:InrecentyearstheinformationtechnologyindustryinIndiastressonthebullmarket,isexpectedin2008Indiassoftwareindustryoutputvalueof87billionUSdollars,exportsreached50billionUSdollars,Indiassoftwareindustryhasbecomeanimportantpillarforeconomicdevelopment.
15、TheinformationlikethatLenovogroupmustbeknownbeforethemmarksthisdecision.OfcourseLenovogroupmustresearchthegovernmentsinterventioninthesituationofthesetwocountries.MicrocosmiclearningThesecondphaseofthestudyisaimedatrelativelyminorissues.Thestudyfocusedonconsumersandthelocalsomeunspokenrules.Itcontai
16、nsthelegalinside.Iftheanalogytotheinternationalizationofawar,thenonlycanwewinthebattlesmutualunderstanding.However,thekeyfactorinwinningisnotthemasterofpublicinformation.Masterofpublicinformationisnecessary,butnotcompletelyconditions.Andthispublicinformationisthattheinternationalizationofthewaristhatthemacroeconomicenvironmentanalysis.Socompletelyconditionsarethelocalconsume
