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1、SNS marketing where reflect the value and marketing advantages? SNS Web site now has some marketing cases, like many well-known brands are also doing marketing activities SNS website, the main mode of marketing is to implant the product or brand media SNS user interaction, such as the establishment
2、of the group product or brand, or the use of implants or do activities in marketing the game and so on. Regardless of how the changes in its marketing approach, in which the key is to get back up the essence of SNS. Because if the SNS itself is not unique marketing value, then, why the effect is ext
3、remely great importance to advertisers to advertise in the SNS up and do the marketing? If it is simply a way for the group, play games implantation, do event marketing, why not in the traditional forums, communities, games, blog, search engine, video and other places, because the media can help ach
4、ieve these sites, if the SNSs Traffic has been great, if the flow into it, even if they can get some income, it also shows that no unique, because other traffic is also a great online media, so the flow does not choose the other SNSs advertisers The key reason. So, SNS in marketing, what is the core
5、 value of supporting it go, and go well, goes far? First, here Putting aside the marketing of specific, this can go to school, happy and other SNS sites to visit. SNS to be answered here is where the underlying core of marketing? Is the basis of its value comes from what areas? The main basis of thr
6、ee aspects: there are real people in the above; the relationship between real; these means of communication between the real and the generated content and behavioral data. In addition, SNS inclusive, it is for all inclusive products and applications, which it has a marketing advantage. First of all,
7、 real people on it, means that these people in the SNS that someones property, such as age, gender, hobbies, etc., which is the lowest level of SNS with the key value for enterprises, these identities can find it their own user groups and found that the basis of their characteristics. Compared to ot
8、her traditional online media, enterprises believe that the true human values. Second, the relationship between these people, with real people, there must be some social relations, communication between people will have the behavior, for the enterprise, where not only communication between the indivi
9、dual and the individual place, it can be communication between business and personal sites, such as Apples built in the campus network Mac School, between the user became friends with Apple products, which for the business and establish communication between users a channel. Meanwhile, SNS site of t
10、he natural relationship between the social network also has a high marketing value, for example, now has to send popular SNS website features a virtual gift, if only a virtual gift itself, this is no big deal, the key is that these Virtual gifts given to the true relationship is used to friends and
11、integrate into the social network among people, people use it to express mutual feelings, the emotional activities, to expand the value of the gift, for example, in the delivery virtual perfume, if with a brand of perfume, the brands image among the people directly embedded into the emotional event,
12、 the value of the brand image is greatly enhanced, the ads than TV or other media player can play a stronger effect, and SNS sites through a variety of promotions, direct users to the gifts, in large SNS, users can achieve a high participation level. There are real life-if only the relationship betw
13、een the chain, which also has instant messaging is not it? So, what should SNS? Then, the third aspect, to show the unique value of the SNS, and that is it has a new type of transmission of information, for users, is a new way of communication, first it is different from the phone, instant messaging
14、, e-mail communication, instant messaging is a text conversation between two people, no sound, but the perception of each other, or both parties need to be present at the same time, communication to complete, SNS communication and communication can be delayed, the two sides or parties may also be pr
15、esent ; SNS way through the sharing of information can be pushed to other friends, users do not communicate one on one to complete, you can snap one to many, but the recipient can also choose to respond or not respond. E-mail is even more formal, more appropriate, or other relatively formal business
16、 communication. When the user in the school network and became friends when Apple, Apples latest information on products or their retail outlets which offer care information can be pushed to users, and users are concerned about and like products, users, Users can also group by means of Apple University to communicate and express their point of concern. This site is not just SNS communication between users of space and place, it can be to build relationships between
