《(2020年）（广告传媒）广告英语词汇》由会员分享，可在线阅读，更多相关《(2020年）（广告传媒）广告英语词汇（9页珍藏版）》请在金锄头文库上搜索。
1、n do, did, does 强调动作的用词, I do care, he did come. Here: did foresee的确预见到n medium, median become a force in making it so 成为实现这个预想的重要人物n socially prominent passengers 有社会地位的乘客n amateur 业余的，非专业的n to make contact with 与联系n gain fame 出了名n subsidiary 子公司n experimental stage 实验阶段 p217n returns 报告书，情况反馈n be
2、mounted in 安装入n aside from .= in addition to n the profit derived from 来自于的利润n receive national and universal attention 获得国内国际关注n General Electric 通用电气公司 n patents专利n join forces with 与联手n pool vt. 合伙，汇集，共享n take over 接管n wireless station 无线电广播电台n went on the air 开始广播播音n fully licensed commercial br
3、oadcasting station 营业执照齐全的商业广播电台n a toll station 一家收费电台 p218n air time 广播时段n chain broadcasting 联播n forerunner 先驱，排头兵n bail out 原意“跳伞”，here: bail out of 从中脱身 n lease sth to sb 向出租.n subsidiary 子公司，下属单位n This launched an era of ：(这件事)引发了一个.时代/时期n boost the sale of ：促进、拉动.的销售n exclusively 独家地n eg. We
4、run a cable service exclusively in this area. n regulations 规章、制度、条例n keep/prevent sb fm doing sth: 避免某人做某事 n turn to sb for help 寻求某人的帮助n the Radio Act was passed 广播法得以通过n debut 初次登台，处女秀n newscasts 新闻广播n become firmly entrenched 站稳了脚跟n the popular culture 流行文化，大众文化n popularity n. 流行，走俏n coupled wit
5、h the decline in newspaper advertising revenue .伴随着报纸广告效益的下滑n the Great Depression 大萧条n not only ., but (also).不仅而且n a credible news source 一个可信度高的新闻来源n .as well: （句尾）同样也n without being on the scene 不必在场n be far superior to . 比.要强得多n instant news 即时的消息n convention 集会n the Associate Press 美联社n have h
6、ad enough 受够了n issue an ultimatum to 向发出最后通牒n provide sth to sb: 向提供（p219）n comply with 遵从n to gather news on ones own 靠自己采集新闻n bargain vt. 讨价还价，期望n take the lead in doing sth 在方面带头 n first-rate = first class a. 一流的n news-gathering servicen under the direction of : 在的领导下n open bureaus in 在建立分支机构n th
7、e wire-service ban 新闻社禁令n assisted radio in becoming 帮助广播使之成为n in states of panic over .处于对的恐慌之中n the average peopleaverage Joe 普通百姓n reassuring a. 起镇定作用的，坚强的n keep .informed about .：让.了解到.n report/describe/broadcast live: 现场报道，直播 p220n multiple pickup news broadcast 异地同步新闻播报n the scope and diversit
8、y of radio 广播的报道范围和丰富程度n vicariously身临其境地n eyewitness accounts 目击记，现场采集的报道n impact on 对的冲击/影响n coverage n. 报道n set the stage for 为作了铺垫/预备n radio bulletins 广播公告n inspire a spirit of patriotism and dedication 点燃了爱国主义热情及奉献之情n censorship of news 对新闻的审查 p221n self-imposed as well as governmental 既有自我施加的，
9、也有政府要求的n be downplayed (实情)没有得到充分的反映;被低调处理了n vaudeville1880年代至1950年代流行于美国的一种剧院歌舞杂耍综艺表演n variety shows 综艺节目n comedy series 系列喜剧n dominate the airwaves成为电波媒介主打节目n consist of : 由构成n burlesque comedy 小品类的喜剧n situation comedy (sitcom)情景喜剧n evolve into 演化成n an episode 一集（剧目）n perpetuate the negative stere
10、otype of African-Americans 固化了非洲裔美国人的负面形象n stereotype 刻板印象n provide someone with something p223n tailored for prime-time 专为黄金时段定制的n portable a.便携的 p225n affect the culture 影响到(当时的)文化n helped establish radios credibility为广播成为可信的新闻来源/声誉鹊起助了一臂之力n to adapt to 使适应n commercial n.（电波）广告 p226n tune in to 收听
11、n warn sb of n banned fictional news bulletins from the airwaves. 禁止在广播里播出虚构新闻n lose niche 失去地盘 n prosper vi. 繁荣n the cloud of TV began to cast its shadow over radion apply for TV licenses 申请电视营业执照n advertising revenue 广告收入n succeed in n ratings 收视率 earnings 收益 p227n quiz shows, soap operas, sitcoms
12、, dramas and action/adventure shows 227n network affiliate stations 大广播网旗下的电视台n feature vt. 以为特色n disc jockey (DJ)n controversy 争议n payola sandal 贿赂丑闻n coin the term 发明了这个术语n be charged with被指控n all news stations 全新闻台n to advance political agendas 来推出政治议题n to voice ones protests on 就表达抗议呼声n instrume
13、ntal = helpfuln launch a campaign 发起一场运动n play a major role in p228n call-in shows 热线谈话节目n potpourri 百花香料，集锦n be categorized under 29 formats n contemporary hit stations 当代著名电台n to feature talk shows and radio personalities 以脱口秀及个性化广播节目为特色n to find its new niche in popular culturen FM 调频，AM 调幅 229n
14、distortion 变形、歪曲n to broadcast in stereo 立体声广播n A became an alternative to B: A成为取代B的一个选择n FCC ruling 美联邦传播委员会的政令/条例n be on the airn have yet to catch on 还得加把劲 p230n commercial vs. noncommercialn to generate advertising revenuen elite and specialized vs. mass cultural tastes 精英的、专业化的品味，对应于大众文化趣味n pr
15、ivate foundations n the sources of funding：的资金来源231n station membership fees 电台会员年费n in-depth news programs 深度报道节目n be highly regarded 口碑很好n satellite distribution facilities 卫星传送设备n accomplish: here=achieve 取得n be drastically changed 发生了巨变n to cater to distinct segments of the audience 迎合、取悦于划分清晰的受众群n Ch
