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1、广告语为快乐腾点空间 为世界杯腾出空间 I mlovin it 我就喜欢 麦当劳叔叔 麦当劳速食连锁店的招牌吉祥物和企业的形象代言人 官方设定本名叫作罗纳德 麦当劳 RonaldMcDonald 绰号 小丑可可 CocotheClown 是友谊 风趣 祥和的象征 他总是传统马戏小丑打扮 黄色连衫裤 红白条的衬衣和短袜 大红鞋 黄手套 一头红发 他在美国4 9岁儿童心中 是仅次于圣诞老人的第二个最熟悉的人物 他象征着麦当劳永远是大家的朋友 此外 作为麦当劳公司用以吸引小朋友的主要虚拟角色 因此官方将麦当劳叔叔设定为 孩童最好的朋友 Logo TheMcDonald sGoldenArcheslo
2、gowasintroducedin1962 ItwascreatedbyJimSchindlertoresemblenewarchshapedsignsonthesidesoftherestaurants Hemergedthetwogoldenarchestogethertoformthefamous M nowrecognizedthroughouttheworld Schindler sworkwasadevelopmentofthestylized v logosketchedbyFredTurnerTheMcDonald snamewasaddedtothelogoin1968 Ro
3、adsign Drive ThruLogo McCaf Logo 经营理念与规范化管理 Quality是指麦当劳为保障食品品质制定了极其严格的标准 麦当劳的黄金准则是 顾客至上 顾客永远第一 提供服务的最高标准是质量 Quality 服务 Service 清洁 Cleanliness 和价值 Value 即QSC V原则 这是最能体现麦当劳特色的重要原则 Quality是指麦当劳为保障食品品质制定了极其严格的标准 Service是指按照细心 关心和爱心的原则 提供热情 周到 快捷的服务 Cleanliness是指麦当劳制定了必须严格遵守的清洁工作标准 Value代表价值 是后来添加上的准则 原
4、来只有Q S C 加上V是为了进一步传达麦当劳的 向顾客提供更有价值的高品质 的理念 也可以说 QSC V原则不仅体现了麦当劳的经营理念 而且因为这些原则有详细严格的量化标准 使其成为所有麦当劳餐厅从业人员的行为规范 这是麦当劳规范化管理的重要内容 Thereasonofsuccess 1 Childrenreallylove thisisnotthefaultofachildstemmingfromachild snatureandignorance Misleadingerroristoadults 2 Whenpeoplethinkthatforeigngoodsaregood oura
5、ncestorspasseddownisthat forexample thelastthingtowhatforeigncountry areknownas foreign word forexample 洋火 thatmatches seasurface flour 洋钱 foreigncurrency andsoon peoplehadinheritedthegeneyou whatarethe foreign good YangMandKFCmealis therefore foreignfood isgood 3 Onedayatalocalwatch timeisnot WaiFe
6、dupwithalargegroupofpeopleandtolookonthefirstdaylookingatthepeople infact nothinginheaven fix whichthebirdsWewillgetoverthelookofguano Haha Chinesecharacteristics 4 ParrotingagoodEverybodysaysthatgood thatis KFCandMisspam butalsoasaforeignfoodtoeatforeignfoodproudmomentasifmusicisthebodyinaforeignco
7、untry theLokWeizai LeKenya ThesaddestthingisevenbyforeignerstosellMcDonald sfoodcalories andwhichledtotheirobesity soastoMcDonald stocourt beconsideredjunkfood thepeoplearetoproudtoeatKFCorM pathetic sad ignorance Ioftensee publicholidays thechild sparentsorgrandfather grandmother ledasmallgrandson
8、granddaughter cametoM orKFC silent Needtoknow MandabroadKFCfastfoodisjustanordinary aswehavepeopleeverydaybuyadeep frieddoughsticksdippedinalittletemporarytofubreakfastasthemostsimple Products McDonald spredominantlysellshamburgers varioustypesofchickensandwichesandproducts Frenchfries softdrinks br
9、eakfastitems anddesserts Inmostmarkets McDonald sofferssaladsandvegetarianitems wrapsandotherlocalizedfare Products HamburgersSandwiches Delicious freshlymade andoh so satisfying FromtheBigMactoPremiumGrilledChickenClubtoclassicCheeseburger McDonald ssandwichesmakethemeal Products ChickenfromMcDonal
10、d sisadeliciouschoice Products Canasaladbeclassy yes Addalittlepanachetoyourdaywithselectmixedgreens eleganttoppings andchoicesgalore Products Welcometothebig boldtasteofMcCaf We llhelpyouwakeupfirstthinginthemorningandunwindattheendofthedaywithourveryownblendof100 Arabicabeans sourcedfromaroundtheg
11、lobe Products Dropbyforascrumptiouspick me up Desserts Shakes SalesPromption Advertising McDonald sNewspaperSandwich SalesPromption Advertising GiantpapernapkinswereusedtopromoteMcDonald slargesthamburgerever theBig n Juicy SalesPromption Advertising McDonald sBusStopRegularbusstopwasturnedintoMcDon
12、ald srestaurant SalesPromption Advertising McDonald sFreeCoffeeHourglassTransitshelterinVancouverwasturnedintoan hourglass filledwithcoffeebeans remindingcustomersofthepromotion sshort termnature SalesPromption Advertising McDonald sSundialBillboardThiscoolbillboardfeaturesarealsundialwhoseshadowfal
13、lsonadifferentbreakfastitemeachhouruntilnoon whentheshadowoftheMcDonald sarchesaredeadcenter SalesPromption Advertising McDonald sPuzzlesOutdoorposterswereturnedintolargeinteractivepushpuzzlesthatconsumerscouldsolveinorderto sortyourhead ThiswasdonetopromoteMcDonald sLargeCoffeeforonly1EuroinSweden
14、SalesPromption Advertising TheRealMilkshake SalesPromption Advertising McDonald sPieBillboardGiantPiebillboardusedtopromoteMcDonald sinNewZealand SalesPromption Advertising McDonald sFreeWi FiFreeWi FiservedatallMcDonald srestaurants SalesPromption Advertising McDonald sFreshnessBoxSaladCleverposter
15、 withwhatappearstobefreshsaladvegetables changedabusshelterintoasectionintherefrigerator SalesPromption Advertising McDonald sBusShelterCreative OpenAllNight McDonald sadvertisingfromAustralia SalesPromption Advertising McDonald sFreeCoffeePoleLamppostbecamepartofacleveropticalillusion appearingtopourcoffeeintoagiantcuponthesidewalk ThankYou
