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1、Apple Inc Strategy Analysis-Strategy managementClass: Group members: IntroductionApple Inc. is an American high-tech companies, in 2007 by the United States changed its name from Apple Computer, Inc., the core business of electronic products, headquartered in Cupertino, California. Apples April 1, 1
2、976, founded by Steve Jobs, Steve Wozniak and Ronald Gary Gerald Wayne, in high-tech enterprises to innovation famous, well-known products include Apple II, Macintosh computers, Macbook laptop computer, iPod music player, iTunes Store, iMac machine, iPhone mobile phones and iPad tablet computers.In
3、this article, we study the macro environment analysis and internal environment of apple company, we also study the business level and the corporation level of apple company. The corporate governance and organizational structure are also included. we mainly get the information from the annual report
4、,some public information and previous researches. Abstract summeryApple Inc. is a large electronic production company. The report include the introduction of the Apple. And the internal and external environment analysis. Next ,is the strategy of the company. This part reflect the development of Appl
5、e and also the companys status. The last part is the board of directors and organizational Structure. It introduce the companys overall. All the report introduce the Apple company. Some important strategy and also the strategy recently they have used. Apple has a perfect development in the past and
6、we think it will develop further more in the future.ContentIntroduction of Apple Inc5Overview5Recent Developments5Corporate Culture6External environment71. Macro environment analysis (only in China).8Political and legal environment7Social and cultural environment7Environmental Science and Technology
7、72. Porters five forces model analysis8Competition among existing competitors8Potential entrants8The bargaining power of suppliers8The bargaining power of buyers93. external opportunities94. The external competitive Threat9Internal environment11Resources11Ability13Core competencies13Emphasis on rese
8、arch and development13Strong innovation capabilities14SWOT analysis15Business level strategy of Apple Inc16Cost lead strategy16Apples differentiation combined mode16IPOD + ITUNES combination162. IPHONE & APP STORE portfolio19Value Chain21Focus strategy21Fixed timeout strategy22Corporate level strate
9、gy of Apple Inc22Diversification22Globalization22Thepowerofinnovation:22Out-sourcing23Mergers and acquisitions24Cooperation Strategy25Apples strategic alliance with Nike25RSR and the U.S. Apple reached a strategic partner MFI26Corporate governance27Apple company organization structure28Advantages28D
10、isadvantages29Recommendation29Establishment of BCG, QSPM matrix analysis and propose specific strategies to use strategy31BCG matrix analysis31question marks31Stars32cash cows32Dog33QSPM matrix analysis33Conclusion35Reference36Recommendation37Appendix38Division of work39Introduction of Apple IncAppl
11、e, the full name of Apple, Inc., formerly known as Apple Computer (Apple Computer), announced renamed in January 9, 2007 at the San Francisco Macworld Expo. Headquartered in Cupertino, California, the core business is the electronic products, the global PC market share of 3.8%.OverviewChinese Compan
12、y: Apple, Inc.English company name: Apple, Inc.Company Type: Public (NASDAQ: AAPL)Founded: April 1, 1976Headquarters Location: Cupertino, CaliforniaHonors: the worlds largest IT technology enterprisesVIP: Steve Paul Jobs (CEO) Timothy D. Cook (COO)Peter Oppenheimer (CFO)Philip W. Schiller (SVP Marke
13、ting)Jonathan Ive (VP Industrial Design)Slogan:SwitchIndustry:Computer hardware, computer software, cell phones and handheld entertainment devicesProduct:Hardware: - Mac OS X，Xserve，QuickTime，iLife，iWork, iTunesSoftware: - iMac，PowerMac，PowerBook，MacBook，MacBook Pro，iBook，Apple Cinema Display，Mac mi
14、ni，AirPort, MacBook Air, Air ProHandheld entertainment devices - iPad, iPod, including iPod nano, iPod classic and iPod touch as well as the past has been discontinued iPod (Video) versionMobile - iPhoneWhich, Mac (computer) iPod (Personal Digital Video Walkman) iPhone (mobile phone) iPad (tablet) i
15、Tune (digital media player application) as its main products.Recent DevelopmentsTurnover .652.25 billion ( 2010 Quarterly )Market cap : $ 319.6 billion ( in 2010 more than Microsoft )Number of employees 14,800 ( 2005 )Apples Apple II in the 1970s fueled the personal computer revolution , the subsequent Macintosh Relay sustainable development in the 1980s . Its most famous product is produ
