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1、选修九Unit5Insideadvertising 1 课前自测2 课堂学案 课前自测 Key 1 dishonest honest honesty2 immoral moral morality3 consumer consume consumption4 appoint appointment appointed5 advertise advertisement advertiser6 promote promotion promoter Key 7 invitation invite inviting8 associate association associated9 worthy w
2、orth worthless worthwhile10 inform information informative informed Key 1 turnusinto2 beingcontrolled3 识别你的目标4 displaying5 fitinto6 appealto7 relyon8 产生情感反应9 不需要 厌恶10 防止广告商宣传不道德行为 Key 1 Havingidentified2 tomakeandtoshow3 advertisingproducts4 beingconstantlyexposedto5 itistheirduty Key 1 attached2 fi
3、lling3 beingcotrolled4 to5 Unfortunately6 dishonest7 though if8 consumer9 for10 it 阅读下面材料 在空白处填入适当的内容 1个单词 或括号内单词的正确形式 Everyday wecomeacrossvariousads Evensomeofthecasualgarmentswewearhavebrandnames 1 attach tothem Withsomanymessagesfromadvertisers 2 fill ourlives it simportanttoknowhowtoavoid 3 con
4、trol bythem Inordertopersuadepeopletodosomething adsoftenappeal 4 ourhopesanddreamsorouremotions 5 fortunate notalladvertisersarehonest Unlesswehavewaystoprotectourselves these 6 honest advertiserswillusemethodsthatmaymisleadus Even 7 therearelawsandadvertisers codesofconduct somebadadsdogetmade Thi
5、siswhymanycountrieshaveagovernmentorganizationwhichexaminescomplaintsaboutads A 8 consume cancomplaintotheorganization givingreasonsfortheircomplaint Youmayhaveheardthesaying BuyerBeware Thismeansthattheconsumerisresponsible 9 checkingtheproductbeforebuying When 10 comestoadvertising consumersneedto
6、beeducatedabouttechniquesusedbyadvertiserssotheycanjudgetheclaimsforthemselves 课堂学案 1 featuren 特征 特色 容貌 特写 故事片vt 以 为特色 由 主演 特写 1 2013上海卷 Thefirststepappearstobeananalysisofthephysicalfeaturesofaperson sface whichissimilartohowwescanthebarcodesofourgroceries 第一步似乎是对一个人的面部容貌进行特征分析 这就类似于我们扫描杂货上的条形码 2 T
7、hemagazinewillberunningaspecialfeatureonenvironmentnextweek 该杂志下周将发表一篇关于环境的专题文章 3 Familyaffectionseemstofeatureheavilyinallofhisbooks 亲情似乎是他所有作品中的主要特色 词块助记 commonfeature共同特征physicalfeatures体格特征 物理性质featurefilm故事片 正片featurein 在 中起重要作用 在 中占重要地位 1 2013江苏卷改编 Oneofthe feature ofJurassicoceanswasanabundan
8、ceoflargesharksandcrocodiles bothof werefondofichthyosaur 鱼龙 lunches 2 2013山东卷改编 TheTVadsofSparrowfocusedonentertainmentandfeaturedoriginalsongsperformedbya vary ofstars Key 1 features which2 variety 2 budgetn 预算 经费vt vi 编制预算 节省开支 1 Ifyoucancutoutallofthatadvertisingbudget thenyoucanselltheproductfo
9、rmuchcheaper 如果你把广告预算都去掉 产品就可以卖得便宜地多 2 2013浙江卷 Ifyouputthingsoffatthelastminute youmightfindthatyouhaven tbudgetedenoughminutestofinishthenecessarytasks 如果你把事情拖到最后一刻 你会发现你根本没办法安排足够的时间去完成必要的任务 balancethebudget平衡预算family annualbudget家庭 年度预算beonatightbudget紧张的预算 拮据budgetone stime安排时间budgetforsth 为 计划开支
10、 词块助记 1 Theyhavebudgetedfortheirtimecarefully 2 I mlearninghow budget Key 1 去掉for2 tobudget 3 promotevt 促进 提升 促销 提拔 1 2014辽宁卷 VitaminsCandEhelpprotecteyesightandpromoteeyehealth 维C和维E有助于保护视力和促进眼部健康 2 2014天津卷 Sweetie mycompanywantstopromotemebutneedsmetoworkinBrazil 亲爱的 我的公司想要提拔我 但是需要我在巴西工作 3 Theairp
11、orttobecompletednextyearwillhelppromotetourisminthisarea 明年竣工的机场将带动该地区的旅游业 promoteeconomicandculturalexchanges促进经济文化交流promoteworldpeace促进世界和平promoteawarenessofenvironmentalissues提高环保意识getpromoted得到提拔promotesb to as 提拔 擢升某人为某职务 词块助记 构词 promotionn 提升 晋升 促销 促进 发扬 1 Whilewaitingfortheopportunitytogetpro
12、mote Henrydidhisbesttoperformhisduty 2 Lastyear theircompanyspentalotofmoney advertisingandpromotion Key 1 promote改为promoted2 on 词块助记 4 expensen 价钱 费用 代价 1 Herairfareandhotelexpenseswerepaidbythecommittee 她乘飞机和住酒店的费用由该委员会承担 2 Advertisersgotoalotoftroubleandexpensetomakeadvertsandsotheywanttomakesure
13、theyachievetheirpurpose 广告商在广告上花了不少精力和财力 因此 他们要确保能达到他们的目的 atone sexpense由某人付费或承担费用atanyexpense sparenoexpense不惜成本 不惜一切代价attheexpenseof以 为代价cutdownonexpenses削减开支freeofexpense免费gototheexpenseof在某事上花钱 1 Hefinishedthejobintheexpenseofhishealth 2 Shouldnewteacherscontinueto train fortwoyearsatpublicexpen
14、se Key 1 in改为at2 betrained 词块助记 5 banvt 取缔 禁止n 禁止 禁令 1 Shewasbannedfromathleticsfortwoyearsafterfailingadrugtest 她在药检中被查出服用禁用药物而被禁赛两年 2 Thebanagainstforeignbookshasbeenwithdrawninthatcountry 国家对外国书籍的禁令已经解除 3 Thereistobeatotalbanonsmokingintheoffice 办公室将彻底禁止吸烟 removeabanonsth 解除对 的禁令put layabanon禁止 b
15、ansth 禁止某事bansb fromdoingsth 禁止某人做某事bebannedfromdoing被禁止做某事underaban被禁止 1 Aftertheaccident hewasbannedfrom drive 2 Thegovernmentputabaninthesaleofthatdrug Key 1 driving2 in改为on 6 turn into把 变成 译成 1 Joanhasturnedintoquiteaskilledmusician 琼已然变成一个技艺精湛的音乐家 2 2015湖北卷 Don tworry I msureyourmissingglassesw
16、illturnupsoonerorlater 别担心 我确信你弄丢的眼镜迟早会被找到的 3 2015北京卷 Unabletoseefar heaccidentallyturnedoffthepath 由于看不见前方的路 他不小心驶离了车道 4 2014广东卷 Itturnedoutthatthewoman NatalieSmith hadreadsomethingonafriend srefrigerator Practicerandomkindnessandsenselessactsofbeauty 原来那位女士 纳塔利 史密斯是从她朋友冰箱上看到了一句话 随心随意求美 无来无由行善 5 2014江苏卷 Hetriedforthefootballteam butthecoachturnedhimdownforbeingtoolight 他曾想为足球队效力 却因为体重太轻被教练拒之门外 头脑风暴 turnaway转过脸去 拒绝帮助 拒绝 进入turndown声音关小 拒绝 驳回turnin呈上 上交 告发turnoff关掉 转向 使离开turnon打开 使感兴趣turnout结果是 原
