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1、PROBLEMSOLVINGWITHTHEMCKINSEYMETHOD Membrane ForBetterTomorrow 1 MCKINSEYPROBLEMSOLVINGAPPROACH Intuition Data Problem Solution BusinessNeedCompetitiveOrganizationalFinancialOperational AnalyzingFramingDesigningGatheringInterpreting PresentingStructureBuy in ImplementationDedicationReactionCompletio
2、nIteration LeadershipVisionInspirationDelegation ManagingTeamClientSelf Focusoftoday sdiscussion 2 FRAMINGTHEPROBLEM KEYTIPS Startwithstructure notdataBreaktheprobleminto MECE parts usingissuetrees FormasoundhypothesisastotheanswerIdentifywhatconditionsarenecessaryandsufficienttoprovethehypothesis u
3、singhypothesistrees Membrane ForBetterTomorrow 3 FRAMINGTHEPROBLEM ISSUETREEEXAMPLE Problem HowcantheAcmeWidgetCompanyincreaseprofitsfromitsexistingbusinesslines Membrane ForBetterTomorrow 4 FRAMINGTHEPROBLEM ISSUETREEEXAMPLE HowcanAcmeincreaseprofitsfromexistingbusinesslines Membrane ForBetterTomor
4、row 5 FRAMINGTHEPROBLEM ISSUETREEEXAMPLE HowcanAcmeincreaseprofitsfromexistingbusinesslines FromWidgets FromThrum mats FromGrommets WhichBusinessLines Membrane ForBetterTomorrow 6 FRAMINGTHEPROBLEM ISSUETREEEXAMPLE HowcanAcmeincreaseprofitsfromexistingbusinesslines FromWidgets FromThrum mats FromGro
5、mmets IncreaseRevenues DecreaseExpenses WhichBusinessLines How Membrane ForBetterTomorrow 7 FRAMINGTHEPROBLEM ISSUETREEEXAMPLE HowcanAcmeincreaseprofitsfromexistingbusinesslines FromWidgets FromThrum mats FromGrommets IncreaseRevenues DecreaseExpenses Decreaserawmaterialcosts Decreaselaborcosts Decr
6、easeoverheadcosts WhichBusinessLines How How Membrane ForBetterTomorrow 8 FRAMINGTHEPROBLEM ISSUETREEEXAMPLE HowcanAcmeincreaseprofitsfromexistingbusinesslines FromWidgets FromThrum mats FromGrommets IncreaseRevenues DecreaseExpenses Decreaserawmaterialcosts Decreaselaborcosts Decreaseoverheadcosts
7、Negotiatewageconcessions Implementalabor savingproductionprocess WhichProductLines How How How Negotiatehigherproductivityquotas 9 FRAMINGTHEPROBLEM ISSUETREEASSIGNMENT Problem HowcanIhavemoremoneyattheendofeachmonthwithoutincurringdebt Membrane ForBetterTomorrow 10 ISSUETREESVS HYPOTHESISTREES Issu
8、etreesidentifyallpotentialideasIssuetreesask How wecouldmeetadesiredoutcomeIssuetreesareexcellentfororganizingideasina MECE mannerCompleteissuetreesuncoverallpotentialideasHypothesistreesfocusandbuildupanargumentorconclusionHypothesistreesask Why webelievesomethingtobetrueHypothesistreesareexcellent
9、fornarrowingdowninvestigationtoessentialsCompletehypothesistreesbuildupacompleteargumentHypothesistreesfocusonthe sowhat ofanydatathatispresented Membrane ForBetterTomorrow 11 FRAMINGTHEPROBLEM HYPOTHESISTREEEXAMPLE Hypothesis WecanincreasetheprofitabilityoftheAcmeWidgetCompanythroughastreamlinedpro
10、ductionprocessforthrum mats Membrane ForBetterTomorrow 12 FRAMINGTHEPROBLEM HYPOTHESISTREEEXAMPLE Wecanincreasethrum matprofitabilitywiththenewproductionprocess Membrane ForBetterTomorrow 13 FRAMINGTHEPROBLEM HYPOTHESISTREEEXAMPLE Wecanincreasethrum matprofitabilitywiththenewproductionprocess Itwill
11、reduceourcosts Ourorganizationcanimplementthenecessarychanges Wecanmaintainproductqualitywhileimplementingtheprocess Why Membrane ForBetterTomorrow 14 FRAMINGTHEPROBLEM HYPOTHESISTREEEXAMPLE Wecanincreasethrum matprofitabilitywiththenewproductionprocess Itwillreduceourcosts Ourorganizationcanimpleme
12、ntthenecessarychanges Wecanmaintainproductqualitywhileimplementingtheprocess Theprocessdoesnotrequirenewfacilities Theprocessdoesnotrequirenewskills Why Why 15 FRAMINGTHEPROBLEM HYPOTHESISTREEASSIGNMENT Hypothesis Thebestwayformetohavemoremoneyattheendofthemonthistospendlessthroughcomparisonshopping
13、 16 DESIGNINGTHEANALYSIS KEYTIPS LayouttheissuesinawrittenworkplanbypriorityIdentifytheessentialanalysesnecessarytodrawconclusionsoneachissueDisregardanalysesthatare interesting butnotessentialtoprove disprovethehypothesisAvoidtime consuminganalysesdesignedformoreprecisionthannecessaryBegineachanaly
14、siswiththeend specificendproductsandtiming inmind 17 DESIGNINGTHEANALYSIS WORKPLANEXAMPLE Issue HypothesisCanweimplementthenewproductionprocess YesDoestheprocessrequirenewfacilities NoIfitdoesrequirenewfacilities canweacquirethemeconomically Yes AnalysesTechnicalspecificationsListoffacilitiesthatmee
15、tnewcriteriaMapof facilitiesgap Sourcesofrequiredfacilities equipmentCosttofillgapsEffectonprojectrateofreturn DataSourcesArticles interviewsFacilitiesmanagement interviewsFacilitiesmanagement thrum matlinesupervisors interviewsOperations tradepublicationsOperations contractors interviewsFinancedepa
16、rtment prioranalysis EndProductChartListChartListTableSpreadsheet ResponsibilityTomTomBelindaBelindaBelindaTerry Duedates3 Jun5 Jun7 Jun7 Jun10 Jun12 Jun 18 GATHERINGTHEDATA KEYTIPS UsetheworkplantofocusthesearchSearchthewebandotherpublicsourcesforessentialfactsIdentifyandinterviewexpertstouncoverhard to findfactsanddeeperinsightsConductprimaryresearchonlyifunavoidable Membrane ForBetterTomorrow 19 INTERPRETINGTHERESULTS KEYTIPS Lookforthe80 20opportunitiesAlwaysask what sthesowhat Performsanity