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1、 THESTARTUPEXPERIENCEUXcomponentsinsidestartups UXSpeakeasyJuly2013 JohnStrott JOHNSTROTT UXDesigner UXWITHOUTUX Twocorecomponentstoastartup thatareusercentered VISIONSTATEMENT MINIMUMVIABLEPRODUCT VISIONSTATEMENT Ashortsentencedefiningthe organization spurposeandvalues YOUPRESSTHEBUTTON WEDOTHEREST
2、 YOUPRESSTHEBUTTON WEDOTHEREST GeorgeEastman FounderofEastmanKodakCompany KEYSTOCREATINGA VISIONSTATEMENT KEYSTOCREATINGAVISIONSTATEMENT Itaddressesarealneed KEYSTOCREATINGAVISIONSTATEMENT ItaddressesarealneedItissimple KEYSTOCREATINGAVISIONSTATEMENT ItaddressesarealneedItissimpleItisunique KEYSTOCR
3、EATINGAVISIONSTATEMENT ItaddressesarealneedItissimpleItisuniqueItservesasaguidinglight Itservesasaguidinglight Itservesasaguidinglight ASTARTOSAILYOURSHIPBY JesseJamesGarret AuthorofTheElementsofUserExperience THEVISIONDRIVENSTARTUP ISAUXDRIVENSTARTUP MINIMUMVIABLEPRODUCT AnMVPhasjustthosefeaturesth
4、atallowtheproducttobedeployed EXAMPLES NickWoodman FounderofGoProwithMVP EXAMPLES TestshotfromGoProMVP EXAMPLES GoProproductassortment EXAMPLES KellySlaterw GoProHerocamera KEYSTO CREATINGAMVP WritetheuserstoryKEYSTOCREATINGAMVP Asa Ineedto soIcan AsadedicatedUXspeakeasymember Ineedtoinviteotherstoa
5、nearbypub soIcancontinuedrinking talkingUX WritetheuserstoryMaptheinteractionsKEYSTOCREATINGAMVP Login Locate Settime Tellpeople Notanactualstep Nothingnearby Icanmakeit Ican tmakeit Booked WritetheuserstoryMaptheinteractionsIdentifyemotionsKEYSTOCREATINGAMVP Login Locate Settime Tellpeople Notanact
6、ualstep Nothingnearby Icanmakeit Ican tmakeit Booked Login Locate Settime Tellpeople Notanactualstep Nothingnearby Icanmakeit Ican tmakeit Booked Login Locate Settime Tellpeople Notanactualstep Nothingnearby Icanmakeit Ican tmakeit Booked WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyit
7、KEYSTOCREATINGAMVP Login Locate Settime Tellpeople Notanactualstep Nothingnearby Icanmakeit Ican tmakeit Booked Locate Tellpeople Icanmakeit Locate TellpeopleIcanmakeit WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitValidateitKEYSTOCREATINGAMVP Howdoesthissweaterlookonme Isthereaproduc
8、there Doesitexistelsewhere IsthisMVPexciting KEYSTO CREATINGAMVP WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitValidateit ITSTIMETOBUILD LAUNCH TEST ITERATE LEANUX JeffGothelf AuthorofLeanUX Concept Prototype Validateinternally Testexternally Learn Iterate THEMVPDRIVENSTARTUPISAUXDRIV
9、ENSTARTUP THEMVPDRIVENSTARTUPISAUXDRIVENSTARTUP THEVISIONSTATEMENT MVPAREUSERFOCUSED ItsuptotheteamtokeeptheUXmomentumgoing REFERENCES CREDITS AlexaAndrzejewski ladylexy Cofounder CEOofFoodspotting KodakR D JesseJamesGarrett jjg AuthorofTheElementsofUserExperience WillDayble willdayble Authorof4 MinimumViableProduct JeffGothelf jboogie AuthorofLeanUX CHEERS MrJohnnyLane
