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1、SampleSlidesintheNewFormat September2007 Addingyourslidetothiscollection Sendyourslideviae mailtooneofthefollowingaddressespropper barbara kossmann ines laubach friedemann Thankyou Fivetypesofslides TextandcolumnsGraphsTablesDiagramsMapsandtimelines Textandcolumns Werecommendenteringthismarketsegmen
2、tHighgrowthandsynergywithexistingbusinessmakethisanattractiveopportunity Attractive highgrowthmarket Moderatelysizedmarket butgrowingfast 5Binrevenuein200625 growthprojectedthrough2010FragmentedmarketthatisripeforconsolidationTop 15playersonlyaccountfor20 ofthemarketMarketingexperienceandowningthech
3、annelwillbekeytosuccessinfutureExistingplayershavelimitedmarketingcapabilitiesCurrently noclearmarketleader Needtodetermineentrystrategy PrioritizeportfolioofgrowthopportunitiesCompareoptionstoothergrowthareasEvaluateimpactofentryintothismarketonfinancialflexibilityDeterminemarketentrystrategy organ
4、icversusacquisitionCanleverageexistingcapabilitiesWellpricedacquisitionwouldbefasterBegintoidentifyacquisitiontargetsandconductstrategicduediligenceEvaluateinvestmentrequirementsandoptimalstructuringExploresynergieswithcurrentbusiness Speediscriticalinthisfastmovingmarketsegment Companyconsistedofmu
5、ltiplebusinessunitsinsuchdiversefieldsasautomotivesupply engineeringandspecialtychemicalsCapitalmarketshadplacedaconglomeratediscountonthecompanythathadalsoaccumulatedasignificantamountofdebtthroughacquisitionsEnormouspressurefromanalysts investorsandsupervisoryboardmemberstooverhaultheoverallstrate
6、gyandstructureAim reductionofvalue reducingfactorsandsignificantimprovementofcapitalstructure Basedonouranalysis thecompanydecidedtodivestthehighlyprofitablespecialtychemicalsdivisionHighexpectedexitvaluegivenstrongcash flowsfrombusinessesLimitedorganicgrowthopportunitiesLimitedinherentportfoliologi
7、cofdifferentbusinessesNewcoreallowsforreleaseofsignificantvaluepotential sharepriceimprovementoverthecourseoftheprojectof50 AbolishmentofcurrentholdingstructureReductionofnetdebttoalmostzeroSignificantgrowthpotential organicandbyM A Portfolioreviewat 5Bindustrialconglomerateresultinginsplitofcompany
8、 Contextandchallenges Resultsandimpact WhytheclientchooseBCG BCGhadperformedanotherportfolioanalysisfortheclienttwoyearsearlierthatwashighlyacclaimedbythethenCEOforitsrigorosity clarity andindependenceInthiscrucialmomentofchange thenewCEOreliedonOurprovenmethodologyOurabilitytointegratedifferentindu
9、stryexpertsinourteamOurknowledgeofthecompany andOurabilitytoseamlesslycooperatewithaninvestmentbankhiredtosupporttheupcomingexitofoneofthemaindivisions BCGapproach whatwedid Rigorous fact basedportfolioanalysisbasedonBCG sproventraffic lightportfolioapproachAnalysisofstrategicqualityofportfolio mark
10、etattractivenessandcompetitivepositionofBUsAnalysisofgrowthandvalue creationopportunitiesbyBUDevelopmentofpotentialfutureportfoliosofthecompanybasedondifferentoptionsforthecore includingequitystoriesandM AbuyinglistsforeachoptionEvaluationofportfoliooptionsbasedonwidesetofcriteria includingstrategic
11、 financialandcapital marketrelatedaspects Projectexamplesincorporatestrategy Source BCGcasedatabase2005 Date 20052005200520052004200420042004 Region count EuropeAsiaAmericasEuropeEuropeAmericasAsiaAmeric Topic StrategyPortfolioPortfolio GrowthGrowthGrowthTransformationTransformationPortfolio Project
12、description DefinedaglobalstrategyfortheicecreambusinessofamajorglobalconsumergoodscompanyConductedanportfoliodiversificationprojectforamajorinternationalairlineDevelopedaportfolioandgrowthstrategyforaconglomerateinbeverageandsnack foodmanufacturingDevelopedgrowthstrategyforsubsidiaryofamajorEuropea
13、nairlineGlobalgrowthstrategyforthewirelessinternetservicesofamajormobiletelecommunicationcompanyDevelopedtransformationgrowthandfinancialstrategyTransformationstrategyforanautomotiveplayerinIndiaPortfolioshareholdervaluestrategyforaglobaloilcorporation IncreaseddemandhasstressedArtemisininsupplychai
14、n Expandedcultivationbutissuespersist IncreaseddemandledtoexpansionAcreagemorethandoubledoverpastyearsExpandingfromChinaandVietnamtoothercontinents includingAfricaDespiteexpansion stillsupply demandmismatchDifficulttoobtainreliabledemandforecastsManufacturingcapacityneedstobecommittedearlyduetolongp
15、roductioncycleSupply demandmismatchhashadnegativeconsequencesPricehikesforArtemisininanditsderivatives limitingaccesstoACTsPricesofACTs co blisterorfixeddosecombination wellabovemonotherapies Highpricesprovideincentiveforcounterfeiting Studyfoundaverageof38 ofartesunateboughtinSEAsiashopsdidnotconta
16、inactivedrugCounterfeitersgettingincreasinglysophisticated e g holograms Source WHOfactsheetoncounterfeitmedicines May2005 FakeartesunateinsoutheastAsia TheLancet June16 2001 Differentorganizationalmodelsmaybeappropriatefordifferentretailers Merchantasmuscle Merchantactsassupplychain quarterback HighdecisionauthorityacrosschainHighP LaccountabilityMerchantandinventorymanagerdomostsupplychainactivities MerchantasGM MerchantaccountablefordeliveringnumbersandcoordinatingacrosssupplychainSeenas mini