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1、WhereDidTheyGo AndWhenWillTheyComeBack AnAnalysisofRecruitmentAdvertisingTrends Theobjectiveofthispresentationisthreefold TopresentamacroviewoftherecruitmentmarketToshareananalyticalapproachtoidentifyinglocalrecruitmentopportunitiesTodiscussactionslocalnewspapersshouldtaketocapitalizeonopportunities
2、mid andlonger term NotethatthesefindingsintegrateworkdonefortheNAAHorizonWatchingInitiativeplusKannon sownclientwork Lookingforward totalU S employmentisexpectedtogrowtoabout168millionby2010 up15 U S Employment 1989 1999 2000and2010e 15 Thousands TheshiftfromGoodsProducingtoServiceProducingemploymen
3、tisexpectedtocontinue DistributionofChangebyIndustryGroup 2000 2010e ExpectedChangeinEmployment 2000to2010e 22 2MillionJobs GoodsProducing1 ServiceProducing99 ProfessionalandServiceoccupationsareexpectedtorepresent39 ofemploymentin2010 DistributionofU S Employment 2010e BlueCollar24 Service19 Office
4、 AdministrativeSupport24 Professional20 Management11 Sales10 TotalEmployment 2010e 167 7MillionJobs TotaljobopeningswillbehighestinServiceandProfessionaloccupations TotalJobOpeningsDuetoGrowthAndReplacements 2000to2010e Millions Professional RelatedOccupations Office Admin Support Sales RelatedOccup
5、ations Mgt Business Financial Trans MaterialMoving Service Production 13 5 3 9 3 9 5 1 6 7 7 7 12 2 Replacementneedswillaccountfor62 ofallexpectedavailablepositions DistributionofJobOpeningsbyOccupationalGroup 2000to2010e OrganicJobGrowth38 ReplacementRequirements62 TotalOpenings 57 9MillionJobs Occ
6、upationsWithAboveAverageReplacementRequirements Production81 Office Admin Support72 Sales72 Installation66 Twelveoccupations twoofwhicharefastgrowing willaccountforalmost60 ofopenings FoodPreparation ServicesEducation Training LibraryManagementFinancial InformationClerksHealthCarePractitioners Techn
7、icalOfficeSupportComputer MathematicalMaterialMovingConstructionTradesRetailSalesPersonalCareCashiers LargestNumberofNew ReplacementJobs 2 0Million 59 ofJobOpenings ThejobswiththehighestorganicgrowthratesareProfessionalinnature Computer MathematicalHealthCareSupportCommunity SocialServicesAdvertisin
8、gSalesProtectiveHealthCarePractitioners TechnicalModels DemonstratorsFinancialServiceSalesTelemarketingPersonalCareArts Design Entertainment HighestGrowthRate NewJobs 20 ExpectedGrowth 22 ofJobOpenings LargestNumberofNewJobs 2 600 34 ofNewJobs RetailSalespersonsGeneralManagers TopExecs GeneralOffice
9、ClerksCashiersJanitorsandCleaners notMaids ComputerSupportSpecialistsLandscapingLaborersLightTruckDriversGuardsSystemsAnalysts EDP WaitersandWaitressesReceptionistsandInformationClerks Ofcourse thisvariesbymarket HighestGrowthRate NewJobs 37 ExpectedGrowth 12 ofNewJobs ComputerSupportSpecialistsComp
10、uterEngineersSystemsAnalysts EDP AmusementAttendantsMedicalScientistsBiologicalScientistsParalegalPersonnelReligiousActivitiesDirectorsParkingLotAttendantsEngineering Math andNaturalScienceManagersBusinessServiceSalesAgentsDatabaseAdministrators LocalMarketData Themajorityofallexpectedjobopeningsare
11、foroccupationsthatrequirelessthanaB A JobOpeningsbyEducationalorTraining 2000 2010e B A orHigher21 LessthanaB A 79 TotalJobOpenings 45 7M Associate sDegree6 VocationalAward6 RelatedWorkExperience7 Moderate Long TermOJT27 Short TermOJT54 TotalJobOpenings 57 9M andtypicallypayless MedianAnnualIncomesb
12、yEducationalorTrainingRequirement 2000 AnnualMedianSalary Nationally almost60 ofworkersareemployedbycompanieswithunder500employees DistributionofFirms Lessthan10 10to99 100to499 500 Employees 58 DistributionofWorkers Again thisvariesbymarket Lessthan10 10to99 100to499 500 Employees 58 81 Distributio
13、nofWorkersbyFirmSize 1999 LocalMarketData RecruitmentBaseline EmploymentMarketKeyTakeawaysNewspapersneedtodevelopproducts services andchannelstoreach SmalleradvertisersLower endjobsGrowthareasshouldbetargeted ComputerandMathematicaloccupationsHealthcarePractitionersandTechnicaloccupationsMarketlevel
14、analysesneedtobedonetoidentifylocalopportunities Theproportionofthelaborforce45yearsandolderhasgrown andthetrendisexpectedtocontinue DistributionofCivilianLaborForcebyAge 1980to2010e 16to19 35to44 45to54 55to64 65andolder 20to24 25to34 ofTotal 30 39 106 9 140 9 157 7 LaborForce millions 3 2 3 LaborF
15、orce millions Theproportionoffemalesinthelaborforceisalsoincreasing reaching47 in2000 DistributionofCivilianLaborForcebyGender 1980to2010e Male Female 106 9 140 9 157 7 ofTotal Abouttwo thirdsofwomenwithchildrenunder18areworking upfromabouthalftwentyyearsago LaborForceParticipationbyWomanWithChildre
16、nUnder18 1980to2000 Full TimeWorkers Part TimeWorkers DoNotWork ofWomen 32 7 36 1 FemaleLaborForcew ChildrenUnder18 millions 52 66 Thecivilianlaborforcehasbecomeandcontinuestogrowmoreraciallyandculturallydiverse DistributionofCivilianLaborForcebyRace 1980to2010e White Black Hispanic Asian Other 31 18 106 9 140 8 157 7 LaborForce millions ofTotal Thegrowthintheworkingpopulationmaynotbeenoughtomeettheexpecteddemandforworkers U S WorkingPopulationvs Employment 2000to2010e MillionsofWorkers 21 3Mill
