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1、IndustrialDynamicsandMarket CompetitorAnalysisinaGlobalContext KeyConcepts Dynamics Industry Competition GlobalisationKnowledge Analysis Internet OverviewoftheBlock TheoriesofIndustrialDynamismandIndustryAnalysisTheoriesofCompetitionandImplicationsforStrategiesofInternationalFirmsInternationalMarket
2、KnowledgeTheInternet TheConceptofIndustrialDynamics IndustrialOrganisation IO EconomicsTheS C PmodelPorter sFiveForcesTheoriesofCompetitionPerfectcompetitionIndependenceandcompetitiverivalryResource AdvantageTheoryCompetitiveDynamicsCompetitionisevolutionaryFirmstrategiesaredisequilibriumprovoking c
3、f Schumpeter screativedestruction ThePlayers ThefocalindustryCustomers industry industriesSuppliers industry industriesTheenvironmentastheplayingfield TheRoleofICTinChangingtheRulesoftheGame ICTengineeredcompetitors newentrantsICTasastrategictoolICTaschainfacilitatorsUpstreamDownstream Migatronic Th
4、eRollingCase TestingTheory PracticefitCharacteristicsofMigatronic sindustryNatureanddegreeofcompetitivedynamicsAppropriatnessoftheS C PmodelStrategicOrientationofMigatronicKnowledgeAcquisitionandManagementPossibleroleofICTAlternativebusinessdevelopmentstrategiesforMigatronic SomeKeyConcept Theories
5、DynamicCompetitionDynamicEfficiencyCompetence basedtheoryResource basetheoryAlternativeapproachestobusinessknowledgemanagement EastandWest ICTandInternationalBusinessManagement Competence basedTheory TheConceptofCoreCompetenceDynamicsofFirmcompetenceCreatingcompetenceLeveragingcompetenceRenewingcomp
6、etenceTheconceptoforganisationalcapabilities StrategicImplicationsoftheCompetence basedTheory EnvironmentalscanningIdentifyingopportunitiesandthreatsAchievingstrategicfitManagementForesightProactivestrategies TeachingMethods LecturesReadingAssignmentsWorkshopMiniproject InternationalMarketAnalysis A
7、imsandApproaches AimsInsightintoalternativeapproachestointernationalmarketknowledgegenerationanddisseminationAwarenessofproblemsandsolutionstomarketanalysisImproveskillsinundertakingmarketanalysisApproacheslecturesanddiscussionsExercisesSeminar jointlearning MarketAnalysisandOrganisationalViewoftheE
8、nvironment ObjectivelyanalyzableCannotbeinfluencedRoutineanalysis formaldata interpretationwithintraditionalboundariesPassiveresponsesCanbeinfluencedDiscovering formalsearch surveysetc ActivedetectionandresponsebehaviourSelfconstructed NotobjectivelyanalyzableCannotbeinfluencedInterpretationbasedoni
9、nformaldata hunches rumourResponsesguidedbychance opportunitiesCanbeinfluencedEnacting experimentation testing coercion innovation learningbydoing AssumptionsUnderlyingKnowledgeAcquisition ThewesternperspectiveKnowledgeisacquired notcreatedRationalismExistenceofabsolutetruththatcanbededucedfromlogic
10、al rationalreasoningEmpiricismKnowledgeisbestderivedfromempiricalsensoryexperience evidence inductiveapproachtoknowledgeacquisition Attemptsatsynthesis ImplicationsforMarketKnowledgeAcquisition ObjectiveviewofthemarketenvironmentAnalyticalsyntheticapproachtomarketanalysisSelectivefocuson relevant kn
11、owledgeSeparationofanalystfromtheuserofknowledgeEmphasisonexplicitknowledgeCodificationinmodelsandreports Theasianperspective OnenessofpersonandtheenvironmentOnenessofbodyandmindImplicationsCreationofknowledgethroughinteractionEnactmentoftheenvironmentHolistic non fragmentary viewofknowledgeEmphasis
12、ontacitknowledgeHolisticcommitmenttobreakawayfromthepastCreatingandmanagingchange ThreeTypesofProductiveOrganisationalLearning Singlelooplearning negativefeedback firstorderlearning Instrumentallearning learningtodothesamethingbetter efficiencyDoesnotchallengetheunderlyingassumptionsoftasksChangeonl
13、yactionparametersUnderlyingassumptionsThereisarightanswerInvestigationswillrevealthisanswerAnswercanbesuccessfullyappliedtothegivensituation DoublelooplearningLearningtodothingsdifferently effectivenessUnderlyingassumptionsTherearemanyrightanswersEmployeeshavethecreativecapacitytofindtherightanswers
14、LearningwhiledoingMultipleLoopLearning Learningtolearn Combiningsingleanddoublelooplearning TypesofMarketingIntelligence OffensiveMarketIntelligenceMarketopportunityanalysisDefensiveMarketIntelligenceMarketmonitoringtoavoidsurprisesInformationoncurrentandpotentialcompetitors eg verticalintegrationof
15、customers MarketIntelligenceforInternalManagementPerfomanceappraisaltoolInformationonperformanceoftheindustryandkeycompetitors TheEmicandEticDebate Emic Inside Out ProsKnowledgeofcompanyobjective decisionmakingprocedures cultureAssesstocompanydatabaseanddatapreferencesGreatercommitmentConsRoutinised
16、behaviour single looplearning Etic Outside In ProsGreaterchancesfornovelideas triggeringorganisationalchangeConsIrrelevantdata maybecostlytocollectDatamaybecollectedtolegitimisetopmanagementdecision StudyingtheCompany Espousedtheoriesvs Theories in useOrganisationalmindsetCorerigiditiesandroutinizedbehaviourResearcher ManagementRelationshipTheissueoftrustHiddenagendaofTopManagement RespondentSelection RespondentsasrepresentativeofanorganizationSpeakfortheorganisationorunitRespondentsasprivateind
