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1、顾问咨询指南顾问咨询指南 Consulting Guide 本企业发展顾问咨询指南适用于顾问咨询公司 它为顾问咨询公本企业发展顾问咨询指南适用于顾问咨询公司 它为顾问咨询公 司实施咨询项目提供了详尽的指导 司实施咨询项目提供了详尽的指导 This report is the Business Development Consulting guide to be used by the BSP s It sets out the Modules for BSP s to implement the consulting program 目录目录 TABLE OF CONTENTS 背 景 BAC
2、KGROUND 4 了解本指南了解本指南 UNDERSTANDING THIS GUIDE 6 八模块企业发展阶梯八模块企业发展阶梯 THE 8 MODULE BUSINESS DEVELOPMENT LADDER 9 模块一 了解你的企业模块一 了解你的企业 MODULE 1 UNDERSTANDING WHAT BUSINESS YOU ARE IN 10 概述 OVERVIEW 10 主要学习目标 KEY LEARNING OBJECTIVES 11 工具 TOOLS 12 典型的模块一程序 TYPICAL MODULE 1 PROGRAM 13 需完成的任务 TASKS TO BE C
3、OMPLETED 14 模块二模块二 了解顾客 市场和产品了解顾客 市场和产品 MODULE 2 UNDERSTANDING THE CUSTOMERS MARKETS AND PRODUCTS 29 概述 OVERVIEW 29 主要学习目标 KEY LEARNING OBJECTIVES 30 工具 TOOLS 31 典型模块二程序 TYPICAL MODULE 2 PROGRAM 33 需完成的任务 TASKS TO BE COMPLETED 34 模块三模块三 确定商业模式确定商业模式 MODULE 3 DEFINING THE BUSINESS MODEL 50 概述 OVERVIE
4、W 50 主要学习目标 KEY LEARNING OBJECTIVES 51 工具 TOOLS 52 典型的模块三程序 TYPICAL MODULE 3 PROGRAM 54 需完成的任务 TASKS TO BE COMPLETED 54 需完成的任务 TASKS TO BE COMPLETED 55 模块四模块四 员工授权员工授权 MODULE 4 TEAM EMPOWERMENT 71 对企业业绩进行管理 MANAGING ORGANISATIONAL PERFORMANCE 72 主要学习目标 KEY LEARNING OBJECTIVES 73 工具 TOOLS 74 需完成的任务 T
5、ASKS TO BE COMPLETED 77 模块五模块五 市场营销战略计划市场营销战略计划 MODULE 5 STRATEGIC MARKETING PLAN 93 概述 OVERVIEW 93 主要学习目标 KEY LEARNING OBJECTIVES 94 工具 TOOLS 95 典型的模块五程序 TYPICAL MODULE 5 PROGRAM 97 需完成的任务 TASKS TO BE COMPLETED 98 模块六模块六 企业系统化企业系统化 MODULE 6 BUSINESS INDEPENDENCE 114 概述 OVERVIEW 114 主要学习目标 KEY LEARN
6、ING OBJECTIVES 116 工具 TOOLS 117 典型的模块六程序 TYPICAL MODULE 6 PROGRAM 119 需完成的任务 TASKS TO BE COMPLETED 120 模块七模块七 组织结构 组织结构 知识 环境管理和技术应用战略知识 环境管理和技术应用战略 MODULE 7 ORGANISATIONAL STRUCTURE KNOWLEDGE ENVIRONMENTAL MANAGEMENT AND TECHNOLOGY STRATEGIES 136 概述 OVERVIEW 136 主要学习目标 KEY LEARNING OBJECTIVES 138 工
7、具 TOOLS 139 典型的模块七程序 TYPICAL MODULE 7 PROGRAM 141 需完成的任务 TASKS TO BE COMPLETED 142 模块八模块八 反馈和持续改善反馈和持续改善 MODULE 8 FEEDBACK AND CONTINUOUS IMPROVEMENT 158 概述 OVERVIEW 158 学习目标 LEARNING OBJECTIVES 159 工具 TOOLS 160 典型的模块八程序 TYPICAL MODULE 8 PROGRAM 162 需完成的任务 TASKS TO BE COMPLETED 162 需完成的任务 TASKS TO B
8、E COMPLETED 163 注注 NOTES 179 注注 NOTES 180 注注 NOTES 181 注注 NOTES 182 背背 景景 Background 本指南旨在为咨询顾问公司和其它商业服务机构提供技术和方法 使他们能够成功地为中小企业提供咨询服务 This guide is designed to provide consultants and other service providers with techniques and methodologies that will enable them to embark on successful consulting e
9、ngagements with small medium size enterprises SMEs 这里提供的资料旨在帮助咨询顾问公司能够与中小企业建立互惠的 关系 这些方法不仅可以获得 快速取胜 的效果 还能够促进咨 询顾问与客户之间建立长期的关系 这是一种让咨询顾问获得 受 信任的顾问 的地位的关系 是一种使双方的知识和资源汇集成一 个 知识和资源库 的关系 The materials provided aim to enable the consultant to engage with SMEs in a mutually beneficial relationship While
10、the methodologies used will provide quick wins the materials are designed to facilitate a long term relationship between consultant and client a relationship where the consultant earns the status of trusted advisor and where the knowledge and resources of both parties are used to create a pool of kn
11、owledge and resources 该项目的目的是改善企业在财务和运营这两方面的业绩业绩 这是通过 在企业中实施许许多多小的措施后达到的结果 普通和优秀优秀企业的 区别总是体现在这些小事情之中 The purpose of the program is to improve the performance of the business both financially and operationally This will be achieved as a result of the many many little things that you implement in your
12、 business The difference between and ordinary and extra ordinary business always lies in these little things 本项目分为八个模块 The program is split into 8 Modules 1 了解你的企业 Understanding What Business You Are In 2 了解你的客户 产品和市场 Understanding Your Customers Products and Markets 3 商业模式 The Business Model 4 员工授权
13、 Team Empowerment 5 市场营销战略计划 The Strategic Marketing Plan 6 企业系统化 Business Independence 7 组织结构 知识 环境管理和技术应用战略 Organizational Structure Knowledge Environment Management and Technology Strategies and 8 反馈与持续改善 Feedback and Continuous Improvement 我们建议你在按月收取客户咨询费的前提上 全面实施本项目 但是 在某些情况下 先提供本项目的部分内容可能更合适 例
14、 如 客户咨询会 或 优质服务 争创第一 的客户服务培训 We recommend that you implement the program in its entirety based on the client paying a fixed monthly fee for your services However in some instances it may be more appropriate to offer just a few aspects of the program for example the Customer Advisory Session or the E
15、xceptional Service Leading The Pack customer service training 本项目旨在了解企业 提出和实施改进措施 提供对企业所有者 和员工都有实际意义的培训 本项目旨在使企业业绩得到长期 显 著的改善 The program is based on exploring the business generating and implementing improvements and providing practical meaningful training to both the business owners and the team m
16、embers It is based on achieving significant long term business performance improvements 了解本指南 Understanding This Guide 本指南旨在概述经营业绩改善项目的八个模块 This guide aims to provide an overview of the 8 Module Business Performance Improvement Program 经营业绩改善项目共分为八个模块 The Business Performance Improvement Program has been split into 8 distinct Modules 1 了解你的企业 Understanding What Business You Are In 2 了解你的客户 产品和市场 Understanding Your Customers Products and Markets 3 商业模式 The Business Model 4 员工授权 Team Empowerment 5
