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1、BalancedScope BalanceSheet Profit LossAccount CashFlowStatementROCE ROA MarketCap EVA STRUCTUREDCOMMUNICATION STRATEGICPROBLEM SOLVING FINANCIALANALYSIS UnderstandyourfinancialperformanceCompareyourfinancialperformancetothatofcompetitors benchmarkcompaniesUnderstanddefinitionsandusesofkeyratios metr
2、ics Centralproblem keyissuesIndustry CompetitoranalysisMission vision goalsStrategy Where Howtocompete HorizonsofGrowth Balancedscorecard IdentifythemostcriticalbusinessissuesUnderstandthechallengestoyourindustryCompareyourrelativepositioningtothatofcompetitorsDifferentiatingbetweenamission vision g
3、oalsand variouskindsof strategyDevelopingstrategicrecommendationsacross3dimensions WHAT HOW WHENIdentifyingenablers developingbalancedscorecards DevelopingtheStoryAdaptingtoAudienceUsingappropriateVisuals Identify structurekeymessages Developastoryline Understandtherightpresentationforyouraudience B
4、uildastoryboard Createapowerpointpresentationusingtheappropriatevisualsforpresentingdata MODULE SCOPE BENEFIT 2 dayWorkshopAgenda IntensiveLearning Linksbetweenfinancialstatements MarketCapitalization Exercise IfABCimprovesagainsteachleverasplanned whatwillbethemarketcapchangein3years ComponentsofMa
5、rketCapitalization 3 yearPerformanceimprovementplan Volumesgrowat15 CAGRAveragepriceincreaseexceedsinflation 3 p a by2 y o y Profitmarginiscurrently8 Itimprovesby2 inYear1and1 eachinYear2 3 ThecurrentP EratioofABCis7 asagainsttheindustryaverageof10andleader sP Eof14 ABCexpectstoimproveitsproductqual
6、ity imageandgrowth story ItfeelsthiswilldriveitsP Etosomewherebetweenthatoftheindustryaverageandtheindustryleaderin3years Revenues ProfitMargin P Eratio MarketCapisthesumtotalofthevalueofthecompany Strategicposture Issuetree Groupexercise TIME 40minutes 20minutesingroupdiscussion followedby5minutesp
7、ergroupflip chartpresentation HowcanXYZCo doubleprofitsin3years Porter s5forces Groupexercise AnalyzethefollowingindustriesinEurope AIRLINES T3 TELECOM T1 AUTO T2 Competitoranalysis Growthvs Marginmatrix Thereareanumberofareaswithinwhichwecancompareandanalysecompetitors Financial Size Growth Profita
8、bility Product market Sharetrends Price qualityvalue Brandposition BCGbox Internal Resourceaudit Corecompetencies Valuechain SWOT Benchmarkmetrics 7S Revenuegrowth CAGRlast5years Operatingmargin Averagelast5years Industryaverage Industryaverage GROWTHVS MARGINMATRIX Competitors XYZCo Size Currentrev
9、enues Attractivequadrant Whataretheimplications Whatfurtheranalysisisneeded StrategicChoice rememberwealsohave when The3Horizonsofgrowthframeworkisacommontool Increasinguncertainty but thinkingaheadandpopulatingthehorizon2 3businessportfoliodrivesmarketvalue Keymessages majors Keymessagesarecreateda
10、roundexplainingthethemeofthestory Situation Complication Question Resolution Why What How Identifyonekeytheme governingthought astheresolutionoftheproblembeingsolvedforIdentify3 5keymessagesthatanswerthemostcriticalquestionsonWhy What How When ByWhom Governingthought Whendevelopingyourpresentation y
11、ouneedtoconsidertheaudiencethatyouwillbefacing Theaudiencewilldrivethestyleofyourpresentation LargeGroup Forum SmallGroup PersonalDiscussion RoomDescription VariedbackgroundsofpeopleLargenumberofpeople PresentationStyle LargefontsizeFewnumberofwordsperslideProjectedonalargescreen SmallestfontsizeManywordsperpageEachpagestandsonitsownPresentationreadslikeabook Lessthan20peopleIntimatesettingEveryonesittingatatableHighamountofeyecontact MorewordsperpageSmallerfontsizePrintoutsorprojectororboth Eachofthesegraphtypeshasaspecificutilitydependingonthesizeofthedataandtheintentofthemessage
