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1、Chapter2 TheExternalEnvironment Opportunities Threats IndustryCompetition andCompetitorAnalysis MichaelA HittR DuaneIrelandRobertE Hoskisson 2000South WesternCollegePublishing TheStrategicManagementProcess ComponentsoftheGeneralEnvironment ComponentsoftheGeneralEnvironment ExternalEnvironmentalAnaly
2、sis Theexternalenvironmentalanalysisprocessshouldbeconductedonacontinuousbasis Thisprocessincludesfouractivities Top10U S StatesMovingTowardDigitalEconomy Statesinthetop10ofthosethataretryingtotransformthemselvestotherealitiesandneedsofadigitaleconomymayexperienceaninfluxofhigh techcompaniesandskill
3、edworkersaswellasincreasesintaxrevenues ExternalEnvironmentalAnalysis Porter sFiveForcesModelofCompetition ThreatofNewEntrants ExpectedRetaliation ThreatofNewEntrants ThreatofNewEntrants Porter sFiveForcesModelofCompetition BargainingPowerofSuppliers Suppliersarelikelytobepowerfulif ThreatofNewEntra
4、nts ThreatofNewEntrants BargainingPowerofSuppliers Porter sFiveForcesModelofCompetition BargainingPowerofBuyers Buyergroupsarelikelytobepowerfulif ThreatofNewEntrants ThreatofNewEntrants BargainingPowerofBuyers BargainingPowerofSuppliers Porter sFiveForcesModelofCompetition ThreatofSubstituteProduct
5、s Keystoevaluatesubstituteproducts ThreatofSubstituteProducts ThreatofNewEntrants ThreatofNewEntrants BargainingPowerofBuyers BargainingPowerofSuppliers Porter sFiveForcesModelofCompetition RivalryAmongExistingCompetitors Cutthroatcompetitionismorelikelytooccurwhen RivalryAmongExistingCompetitors Hi
6、ghexitbarriersareeconomic strategicandemotionalfactorswhichcausecompaniestoremaininanindustryevenwhenfutureprofitabilityisquestionable RivalryAmongExistingCompetitors EffectsofEntryBarriersandExitBarriersonIndustryProfits EntryBarriers ExitBarriers High Low High Low Low StableReturns EntryBarriers E
7、xitBarriers High Low High Low EffectsofEntryBarriersandExitBarriersonIndustryProfits High StableReturns EntryBarriers ExitBarriers High Low High Low Low StableReturns EffectsofEntryBarriersandExitBarriersonIndustryProfits Low RiskyReturns EntryBarriers ExitBarriers High Low High Low Low StableReturn
8、s High StableReturns EffectsofEntryBarriersandExitBarriersonIndustryProfits High RiskyReturns EntryBarriers ExitBarriers High Low High Low Low StableReturns High StableReturns Low RiskyReturns EffectsofEntryBarriersandExitBarriersonIndustryProfits CompetitorAnalysis Thefollow uptoIndustryAnalysisise
9、ffectiveanalysisofafirm sCompetitors CompetitorAnalysis FutureObjectives Howdoourgoalscomparetoourcompetitors goals Wherewillemphasisbeplacedinthefuture Whatistheattitudetowardrisk WhatDrivesthecompetitor CompetitorAnalysis Whatisthecompetitordoing Whatcanthecompetitordo FutureObjectives Howdoourgoa
10、lscomparetoourcompetitors goals Wherewillemphasisbeplacedinthefuture Whatistheattitudetowardrisk CurrentStrategy Howarewecurrentlycompeting Doesthisstrategysupportchangesinthecompetitivestructure CompetitorAnalysis Whatdoesthecompetitorbelieveaboutitselfandtheindustry Doweassumethefuturewillbevolati
11、le Areweassumingstablecompetitiveconditions Whatassumptionsdoourcompetitorsholdabouttheindustryandthemselves Assumptions CompetitorAnalysis Whatarethecompetitor scapabilities Whataremycompetitors strengthsandweaknesses Howdoourcapabilitiescomparetoourcompetitors Capabilities CompetitorAnalysis Response Whatwillourcompetitorsdointhefuture Wheredowehaveacompetitiveadvantage Howwillthischangeourrelationshipwithourcompetition CompetitorAnalysis
