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1、 OperationsManagement运营管理 云南大学商旅学院吴奇志 PleaseContactCellPhone 0871 6770167Email victorwqz victorwqz AnnouncementPleasenotifymeinadvanceifyouareabsentorlate takingaFrenchleaveisnotallowed AccordingtotherulesmadebyMBAoffice thosewhoareabsentonethirdorabovefromthetotalclasseswillbebarredfromthefinalexam
2、 nomatterwhatgradeyougetintheother2 Ifyouhaveanycomments pleasefeelfreetoletmeknow eitherbyemail phonecallorface to facetalk I dpreferthelatterforitshighefficiency YoursuggestionsarewelcomedsoIamopentothemallthetime Besides I dlikeyoutotreatmenotonlylikeateacher butafriendaswell ThanksforthePOMcours
3、e foritservesasabridgebetweenus PerformanceAppraisalParticipation Attendance 25 Assignment CaseStudyinWrittenForm 25 FinalExam 50 OperationsManagementforCompetitiveAdvantageRichardB Chase NicholasJ Aquilano F RobertJacobsNinthEditionMcGraw Hill TextBook MainReferenceBooks1OperationsManagementJayHeiz
4、er BarryRender SeventhEdition PearsonEducation2OperationsManagementWilliamJ Stevenson SeventhEdition McGraw Hill GuidelineinTeachingThisCourse Focusonbird s eyeviewofPOMratherthanacertainspecificcontent FocusonthemanagerialmatterofPOMratherthanmethodologiesandtechniques Focusonthemostusefulsegmentso
5、fPOMratherthanacomprehensiveones andLecture casestudy assignment discussion andsitetouring speechesgivenbycelebritiesofPOM willcomprisethetotalactivitiesofthiscourse HowtoBecomeAPOMExpert YoushouldhaveasoundmathematicalsenseforsomanyPOMproblemsneedtobecalculated Youshouldhaveagoodknowledgeofcomputer
6、scienceforitisavaluabletooltotacklePOMproblems Youshoulddealwiththerealproblemsbyusingthebookknowledge Last notleast youshouldbefamiliarwiththeEnglishlanguagebecausethenewlyemergedPOMtechniquesaremostlyexplainedinthislanguage OperationsManagementIntroductiontoOperationsManagementChapter1 Outline WHA
7、TISOPERATIONSMANAGEMENT THREEORGANIZATIONALFUNCTIONSWHYSTUDYOM OPERATIONSDESCISIONSWHATOPERATIONSMANAGERSDOWHEREARETHEOMJOBS Outline Continued THEHERITAGEOFOPERATIONSMANAGEMENTOPERATIONSINTHESERVICESECTORDifferencesbetweenGoodsandServicesGrowthofServicesEXCITINGNEWTRENDSINOPERATIONSMANAGEMENT Learni
8、ngObjectives Whenyoucompletethischapter youshouldbeableto IdentifyorDefine OperationsManagement OM WhatoperationsmanagersdoServices LearningObjectives Continued Whenyoucompletethischapter youshouldbeableto DescribeorExplain AbriefhistoryofoperationsmanagementCareeropportunitiesinoperationsmanagement
9、Thefutureofthediscipline WhatIsOperationsManagement ProductionisthecreationofgoodsandservicesOperationsmanagementisthesetofactivitiesthatcreatesvalueintheformofgoodsandservicesbytransforminginputsintooutputs TypesofOperations Operations Examples OperationsasaSystem Transformation Conversion Process
10、Transformations Physical manufacturingLocational transportationExchange retailingStorage warehousingPhysiological healthcareInformational telecommunications FoodProcess HospitalProcess OrganizationalFunctions Essentialfunctions Operations createstheproductorserviceMarketing generatesdemand Getscusto
11、mersFinance accounting tracksorganizationalperformance paysbills ObtainsfundsandTracksmoney Functions Bank Example1 OrganizationalCharts Functions Airline 1984 1994T MakerCo Example2 OrganizationalCharts Airline OperationsGroundsupportequipmentMaintenanceGroundOperationsFacilitymaintenanceCateringFl
12、ightOperationsCrewschedulingFlyingCommunicationsDispatchingManagementscience Finance AccountingAccountingPayablesReceivablesGeneralLedgerFinanceCashcontrolInternationalexchangerates MarketingTrafficadministrationReservationsSchedulesTariffs pricing SalesAdvertising Functions Manufacturer Example3 Or
13、ganizationalCharts Manufacturing IdentifyingCriticalSuccessFactors DecisionsSampleOptionProductCustomized orstandardizedQualityDefinecustomerexpectationsandhowtoachievethemProcessFacilitysize technology capacityLocationNearsupplierorcustomerLayoutWorkcellsorassemblylineHumanresourceSpecializedorenri
14、chedjobsSupplychainSingleormultiplesourcesuppliersInventoryWhentoreorder howmuchtokeeponhandScheduleStableorfluctuatingproductionsrateMaintenanceRepairasrequiredorpreventivemaintenance MarketingServiceDistributionPromotionChannelsofdistributionProductpositioning image functions Finance AccountingLev
15、erageCostofcapitalWorkingcapitalReceivablesPayablesFinancialcontrolLinesofcredit Production Operations Themanufacturingbusinessoftomorrowwillnotberunbyfinancialexecutives marketers orlawyersinexperiencedinmanufacturing assomanyU S companiesaretoday PeterDrucker TheImportanceofOMinTomorrow 关注生产环节的管理
16、QualityControl Marketing POMHRM WorldWar 1960s 1970s 1980s 1990s 21thCentury OMIsBecomingACriticalSuccessFactorinthe21thCentury WhyStudyOM OMisoneofthreemajorfunctions marketing finance andoperations ofanyorganization Wewant andneed toknowhowgoodsandservicesareproduced Wewanttounderstandwhatoperationsmanagersdo OMissuchacostlypartofanorganization FisherTechnologiesisasmallfirmthatmerelysurvivesinstiflingcompetitioninacertainfield Inordertobemorecompetitive FisherTechnologiesneedstoupdateitsobsol
