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1、The Influences of the Cultural Differences on International MarketingbyXu YashengUnder the Supervision of Li YangSubmitted in Partial Fulfillment of the Requirementsfor the Degree of Bachelor of ArtsSchool of Foreign LanguageAnqing Teachers CollegeApril 2015The Influences of the Cultural Differences
2、 on International Marketing Abstract: Nowadays, the international marketing is becoming more and more important. It is very important for a countrys economy if they can do well in international marketing. However, different countries have different culture backgrounds and that makes many cultural di
3、fferences among them. On the one hand, cultural differences can have positive impact on international marketing. On the other hand, they can also have negative impact. This paper is trying to find out what kinds of impacts do these cultural differences have. In the first part, there is a brief intro
4、duction for this paper. Through the introduction, you can easily understand our purpose to this paper. In the second part, there is a introduction about international marketing. In this part, you can understand what is international marketing and the world tendency for international marketing. In th
5、e third part, this paper is going to explain what is cultural difference. After reading this part, you can fully understand the causes of cultural differences though the causes are various. Whats more, in the fourth part, this paper is going to analyze the influences of cultural differences on inter
6、national marketing in detail. It has both positive and negative impacts. At last, there is a conclusion for this paper, our companies should take advantage of those positive impacts and make big progress in the future. Key words: cultural differences; international marketing; influenceThe Influences
7、 of the Cultural Differences on International MarketingThesis statement : Cultural differences have both positive and active impacts on international marketing, so it is important to find out these impacts and make big progress in international marketing.Outline. Introduction. International Marketin
8、g A. The definition and importance of international marketing B. Domestic marketing and global marketing. Cultural Differences A. The definition of culture B. Causes of Cultural Differences. The positive impact of cultural differences on international marketing A. Cultural differences create more ma
9、rket opportunities B. Cultural differences benefit market segmentation C. Cultural differences is helpful to form cultural monopoly advantage D. Cultural differences is helpful for companies to have a deeper awareness and understanding of international marketing environment . The negative impact of
10、cultural differences on international marketing A. The intangibility of cultural differences constitutes imperceptible marketing obstacles in international marketing B. Long-term cultural differences constitute insurmountable cultural barriers C. Cultural differences increase the difficulty of resea
11、rch in international marketing D. Cultural differences can generate communication barriers in international marketing . ConclusionThe Influences of the Cultural Differences on International Marketing.Introduction Nowadays, the international marketing has become increasingly important because of the
12、emergence of the transnational corporation. Cultural differences bring these corporations a lot of chances, however, they also give them many challenges. Cultural differences have both positive and negative impact on international marketing. Therefore, when conducting with international marketing, t
13、hese multinational companies should take advantage of the positive impact and they should also take appropriate measures to avoid negative effects. The increasing intensity of competition in global markets is a challenge facing companies at all stages of involvement in international markets. As mark
14、ets open up, and become more integrated, the pace of change accelerates, technology shrinks distances between markets and reduces the scale advantages of large firms, new sources of competition emerge, and competitive pressures mount at all levels of the organization. Also, the threat of competition
15、 from companies in countries such as India, China, Malaysia, and Brazil is on the rise, as their own domestic markets are opening up to foreign competition, stimulating greater awareness of international market opportunities and of the need to be internationally competitive. Companies which previously focused on protected domestic markets are entering into markets in other countries, creating new sources of competition, often targeted to price-sensitive market segments. Not only is competition intensifying for all firms regardless of their degree of global market involvement, but
