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1、LinerCategoryOverview LinerSales PriceTrend NationalMarketGrowthRateSlowDown SalesGrowth MATON03vsON02 10 involume0 invalue LinerSegmentImportance Growth NationalUltraThin BreathableMoreWelcomeWithImportanceIncreasing Volumebase MAT Growth 7 46 2 2 8 Valuebase 2 31 8 9 15 LinerProd SegmentImportance
2、 Nat Volumebase LinerProd SegmentImportance Nat Valuebase VolumeShare ValueShare Liner NationalTopBrandsShareCarefreeLeadingShareMaintain SmallLocalsGainedShareYearly MAT ON02 MAT ON03 Share Difference Share Difference MAT ON02 MAT ON03 CAREFREE 16 9 17 1 0 2 SOFY 17 15 8 1 2 ANERLE 9 6 9 6 0 C B 7
3、2 5 4 1 8 WHISPER 3 9 4 5 0 7 YIMUCAO 1 3 2 9 1 6 SOFT 1 2 2 2 1 LADYCARE 2 7 1 9 0 8 BEST 1 6 1 8 0 2 HAOS S 1 7 1 7 0 O BRAND 36 9 37 1 0 2 CAREFREE 18 6 18 6 0 1 SOFY 16 9 16 0 8 ANERLE 11 4 11 8 0 4 WHISPER 5 5 5 7 0 3 C B 7 3 5 2 4 YIMUCAO 1 3 3 1 1 7 LADYCARE 3 7 2 8 0 9 ABC 2 2 6 0 6 SOFT 1 1
4、 2 0 9 HAOS S 1 5 1 5 0 O BRAND 30 7 30 9 0 2 LinerTopBrandVol ShareTrend Nat CarefreeMaintainLeadingSharePositionAndShareStagnantInLatestHalfYear Top5All LinerBase LinerTopBrandVal ShareTrend Nat SameAsValue Top5All LinerBase LinerTopBrandDistributionTrend Nat DistributionCompeteHeadWithKeyCompetit
5、ors WeightedDistribution Liner TopBrandPriceTrend NationalKeyCompetitorsPriceMaintainStableDuringLatestYear Rmb Pcs ON01 ON02 DJ03 FM03 AM03 JJ03 AS03 ON03 CAREFREE 0 23 0 19 0 18 0 19 0 20 0 20 0 19 0 19 SOFY 0 22 0 18 0 18 0 18 0 18 0 17 0 18 0 17 ANERLE 0 23 0 22 0 22 0 22 0 21 0 22 0 21 0 21 C B
6、 0 22 0 18 0 17 0 16 0 16 0 16 0 15 0 15 WHISPER 0 40 0 24 0 23 0 23 0 22 0 22 0 21 0 21 YIMUCAO 0 21 0 19 0 19 0 18 0 18 0 18 0 19 0 19 SOFT 0 23 0 16 0 16 0 16 0 16 0 17 0 17 0 15 LADYCARE 0 27 0 27 0 26 0 27 0 26 0 26 0 27 0 26 BEST 0 19 0 12 0 12 0 12 0 12 0 12 0 12 0 13 HAOS S 0 17 0 16 0 15 0
7、14 0 16 0 16 0 15 0 15 O brand 0 17 0 16 0 15 0 14 0 16 0 16 0 15 0 15 CarefreeVariantSales Growth Nat VolumeSales ValueSales Liner CarefreeVariantShare NationalVariantShareStableInLatestHalfYear VolumeShare LinerBase ValueShare CarefreeVariantDistribution Price Nat DrapableHighPriceCouldBeAnIssueto
8、PreventOurShareFurtherImprovement WeightedDistribution Rmb Pcs Liner WhisperVariantShare National VolumeShare LinerBase ValueShare WhisperVariantDistribution Price Nat WeightedDistribution Rmb Pcs SofyVariantShare NationalShareDeclineOnReg WhichStandsFor70 OfItsSales FreshFailedToImproveShareYearly
9、VolumeShare LinerBase ValueShare SofyVariantShare NationalGreenTeaPricePositionInMediumRange WeightedDistribution Rmb Pcs LinerShareByPriceTier NationalMediumandLowPriceDominatetheMarket WhilePremiumGainedImportanceYearly VolumeBase ValueBase Note priceisjudgeddowntosubbrandlevel Liner0 20 0 25Rmb p
10、csShareByBrand Nat ShareDrivenByMNB MATON02 MATON03 MATON02 MATON03 0 20 0 25rmb pcs 18 4 21 8 21 7 27 ANERLE 9 6 9 6 11 4 11 8 WHISPER 2 8 4 1 3 2 4 8 SOFY 3 7 4 2 4 1 5 2 TOUQI 2 1 1 6 2 4 1 8 FRESH 0 1 1 6 0 2 2 1 ROUMIAN 1 4 1 1 6 1 3 CarefreeDrap 2 4 3 3 VolumeShare ValueShare LinerSalesGrowthB
11、yCity 10 0 6 7 7 13 7 13 1 4 Volumebase Valuebase MAT Growth LinerKeyBrandVolumeShareByCityCarefreeShareStagnantAcrossCity 4City ACity BCDCity Town Vol YA Vol YA Vol YA Vol YA CAREFREE 29 6 0 16 7 0 2 10 1 0 3 11 5 4 3 SOFY 26 9 0 3 15 5 3 10 5 0 5 7 1 4 8 ANERLE 3 5 0 2 9 8 0 9 13 4 0 2 10 6 3 3 WH
12、ISPER 5 4 0 4 5 9 0 4 3 4 1 1 7 1 2 C B 6 1 2 2 6 3 0 5 4 9 2 7 0 7 1 4 YIMUCAO 1 7 0 9 2 5 1 5 4 4 2 3 0 3 0 6 SOFT 0 7 0 4 3 1 7 2 6 1 1 1 3 0 6 LADYCARE 1 5 0 3 2 1 2 1 3 0 7 0 5 2 1 BEST 1 3 0 6 2 1 0 6 2 1 0 4 0 2 0 1 HAOS S 0 1 0 2 3 0 9 2 3 0 1 1 6 3 2 O BRAND 23 2 0 4 33 2 3 45 0 9 65 2 5 8
13、Liner KeyBrandVol SharebyCityTierCarefreeShareStagnantAllCityTier LinerBase 4City ACity BCDCity Town Carefree Sofy Whisper Anerle C B LinerSalesGrowthByRegionSizeGrewFastInWest South 10 0 25 12 14 3 1 23 11 8 Volumebase Valuebase MAT Growth Liner KeyBrandVol SharebyRegion LinerBase South East North
14、West Carefree Sofy Whisper Anerle C B LinerKeyBrandVolumeShareByRegion South East North West Vol YA Vol YA Vol YA Vol YA CAREFREE 22 4 0 1 15 6 0 3 18 7 0 4 10 9 0 8 SOFY 15 7 4 9 18 5 0 3 14 9 1 9 7 1 5 ANERLE 13 9 0 6 5 8 1 1 6 5 0 9 19 3 3 7 WHISPER 7 2 0 7 3 8 0 7 3 7 0 7 4 4 0 1 C B 1 6 0 5 5 6
15、 3 8 5 4 2 1 10 1 5 YIMUCAO 1 2 1 1 3 9 2 3 1 9 0 7 4 2 1 6 SOFT 2 6 1 3 1 2 0 5 4 2 2 2 0 7 0 LADYCARE 2 3 1 7 1 4 0 3 2 1 0 8 2 1 1 BEST 0 9 0 4 2 0 4 2 5 1 1 1 2 0 1 HAOS S 2 5 0 6 1 8 0 1 0 1 1 6 0 4 OTHERS 29 7 3 7 40 4 0 1 39 1 0 4 35 9 1 1 MarketSharebyPackShare National VolumeBase ValueBase
16、CategoryOverview Liner Totalcategorysizecametostableinthepastoneyear Threat UltrathinBreathableproductbecomemorepopular Opportunity sizeincreasedrapidlyandgainingsharecontinuouslyfromothers accounted27 involumeand30 invalue LowandMedium 0 20rmb pcsbelow segmentdominatedmarket Threat whilepremium 0 2 0 25rmb pcs importanceincreasing whichwasdrivenbyMNBpremiumlines CategoryOverview Liner Carefreeleadingpositionandsharestableinyeartrend Strength DrapablelaunchcannibalizeshareonsuperespNonBreathable
