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1、SmallBusinessManagementProfessorHornaday Lecture1 Entrepreneurship InnovativeEconomicLeadershipSmallBusiness Self employedManagement CompetitiveAdvantagesofSmallBusiness TheyOfferSuperiorQuality Servicesuchas 1 Flexibility2 ShortDecisionTime3 ShortProductionRuns4 SmallInventoryHoldings5 PersonalCont
2、actwithCustomers 管理人网 免费海量下载 CompetitiveAdvantagesofSmallBusiness Assupplierstolargefirms smallbusinessescanofferlowpricesbecausetheyhavelowoverheadcosts Smallretailfirmscannotcompetewithlargerretailchainstoresonprice buttheyofferconsumerssuperiorservice Porter sGenericStrategies CompetitiveAdvantag
3、e CompetitiveScope BroadTargetNarrowTarget LowerCostDifferentiation 1 CostLeadership 2 Differentiation 3A CostFocus 3B DifferentiationFocus BigBusinessandSmallBusiness BigBusinessSalariedTopLevelManagersarenotOwners PersonalAssetsnotatRiskFunctionalandSpecialStaffPriceMakers Buy Sell OligopolyorMono
4、poly SmallBusinessOwnerisManager PersonalAssetsatRisk OwnerIncomefromProfitsGeneralist LittleStaffExpertisePriceTakers Buy Sell CompetitiveMarkets SupplyandDemand TheMarketingNiche SmallFirmsNeedaNicheCharacteristicsofViableNicheIdentifiableMarketSegmentSatisfytheSegmentataProfitDefendagainstALLComp
5、etitors 管理人网 免费海量下载 ImportanceofU S SmallFirms Contributeabout51 ofU S GDP13 ofAllWorkersSelf Employed47 ofallSalesintheU S 52 ofthePrivateWorkforceCreateabout76 ofNewJobsMajorSourceofInnovationFlexibilitytoMeetShortTermFluctuationsEconomicShockAbsorbers SmallFirmEmploymentinU S IndustryAllAgricultu
6、re Forestry FishingMiningConstructionManufacturingTransportationWholesaleTradeRetailsTradeFinance Insurance RealtorsService inSmallFirms50 77 45 76 26 45 79 74 59 45 U S BusinessPopulation 000 sofFirms Source SBA 1994 NumberofU S FirmsbySize Source IRS 1994 管理人网 免费海量下载 TheAverageU S Millionaire A57
7、Year OldMarriedManwith3ChildrenSelf Employed Farmer ServiceFirmorConstructionMedianHouseholdIncomeof 131 000MeanHouseholdNetWorthof 3 7MillionOwnsaHomeValuedat 320 000FirstGenerationWealthyDrivesanOlderAutomobileAttendedPublicSchoolsSendsChildrentoPrivateSchools ThreePhasesofOwnership 1 StartupBecom
8、eaGoingConcern2 GetonDesiredGrowthTrackLimited Rapid Controlled3 GetOutSell PasstoFamily Liquidate 管理人网 免费海量下载 SmallBusinessManagementGILDER SDIVINGBOARDMODEL GoingConcernLevel Time Revenue SmallBusinessManagementOwnerStrengths TechnicalCompetenceMarketingCompetenceFinancialCompetenceHumanRelationsC
9、ompetence 管理人网 免费海量下载 SmallBusinessManagementFailureFactors ManagementIncompetenceLackofExperiencePoorFinancialControlLackofCapitalLaxCustomerCredit OverinvestinginFixedAssetsFailuretoPlanInappropriateLocationLackofInventoryControlImproperAttitudes 管理人网 免费海量下载 SmallBusinessManagementAvoidingPitfalls 1 KnowBusinessinDepth2 PLAN 3 UnderstandFinancialStatements4 ManageFinancialResources5 SeekProfessionalAssistance6 KeepinTunewithYourself
