《《精编》Consumer Behavior and Consumer Research（英文）》由会员分享，可在线阅读，更多相关《《精编》Consumer Behavior and Consumer Research（英文）（21页珍藏版）》请在金锄头文库上搜索。
1、 RogerD Blackwell PaulW Miniard andJamesF Engel ConsumerBehavior NinthEditionCopyright 2001byHarcourt Inc Allrightsreserved ConsumerBehaviorandConsumerResearch CHAPTER1 Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved WhatisConsumerBehavior Acti
2、vitiespeopleundertakewhenobtaining consuming anddisposingofproductsandservices Obtaining Consuming Disposing ConsumerInfluences OrganizationalInfluences ConsumerBehavior Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved ConsumerInfluences Organiz
3、ationalInfluences CultureEthnicityPersonalityValuesLife stageFamilyIncomeFeelingsAttitudesOpinionsAvailableResourcesMotivationsPastExperiencesPeerGroupsKnowledge BrandProductFeaturesAdvertisingWordofMouthPromotionsRetailDisplaysPriceQualityServiceStoreAmbianceConvenienceLoyaltyProgramsPackagingProdu
4、ctAvailability Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved Obtaining Consuming Disposing ConsumerInfluences OrganizationalInfluences ConsumerBehavior Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allr
5、ightsreserved Obtaining Consuming Disposing Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved Obtaining Consuming Disposing HowyoudecideyouwanttobuyProductsyouconsiderbuyingWhereyoubuyHowyoupayforproductHowyoutransportproducthome Howyouuseproduct
6、HowyoustoretheproductinyourhomeWhousestheproductHowmuchyouconsumeHowproductcompareswithexpectations HowyougetridofremainingproductHowmuchyouthrowawayafteruseIfyouresellitemsyourselforthroughaconsignmentstoreHowyourecycleproducts Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001
7、byHarcourt Inc Allrightsreserved OBTAININGHowyoudecideyouwanttobuyProductsyouconsiderbuyingWhereyoubuyHowyoupayforproductHowyoutransportproducthome CONSUMINGHowyouuseproductHowyoustoretheproductinyourhomeWhousestheproductHowmuchyouconsumeHowproductcompareswithexpectations DISPOSINGHowyougetridofrema
8、iningproductHowmuchyouthrowawayafteruseIfyouresellitemsyourselforthroughaconsignmentstoreHowyourecycleproducts CONSUMERINFLUENCESCultureEthnicityPersonalityFamilyLife stageValuesIncomeAvailableResourcesAttitudesOpinionsMotivationsPastExperiencesFeelingsPeerGroupsKnowledge ORGANIZATIONALINFLUENCESBra
9、ndProductFeaturesAdvertisingWordofMouthPromotionsRetailDisplaysPriceQualityServiceStoreAmbianceConvenienceLoyaltyProgramsPackagingProductAvailability ConsumerBehavior Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved WhyStudyConsumerBehavior Cons
10、umerBehaviorHelpsAnalyzeConsumers IncreasingInfluenceConsumerBehaviorEducatesandProtectsConsumersConsumerBehaviorHelpsFormulatePublicPolicyConsumerBehaviorAffectsPersonalPolicy Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved ConsumerResearch Ho
11、wToStudyConsumerBehavior Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved ConsumerResearchMethods ObservationGaininginformationbyobservingconsumersindifferentsituations innaturalorartificialsetting Blackwell Miniard andEngel ConsumerBehavior Nin
12、thEdition Copyright 2001byHarcourt Inc Allrightsreserved ConsumerResearchMethods ObservationGaininginformationbyobservingconsumersindifferentsituations innaturalorartificialsettingIn homeobservation examininghowandwhenconsumersuseandconsumeproductsintheirhouseholdsShadowing followingandobservingcons
13、umersintheshoppingandconsumptionprocesses Researchersmayaskquestionsaboutreasonsforbehaviors Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved ConsumerResearchMethods InterviewsandSurveysSurveys efficientmethodforgatheringinformationfromalargesam
14、pleofconsumersbyaskingquestionsandrecordingresponses telephoneandInternetsurveys mallinterceptsandmailquestionnaires Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright 2001byHarcourt Inc Allrightsreserved ConsumerResearchMethods InterviewsandSurveysSurveys efficientmethodforgathering
15、informationfromalargesampleofconsumersbyaskingquestionsandrecordingresponses telephoneandInternetsurveys mallinterceptsandmailquestionnaires FocusGroups agroupdiscussionleadbyaskilledmoderatoranddesignedtoprobespecifictopicsin depth Blackwell Miniard andEngel ConsumerBehavior NinthEdition Copyright
16、2001byHarcourt Inc Allrightsreserved ConsumerResearchMethods InterviewsandSurveysSurveys efficientmethodforgatheringinformationfromalargesampleofconsumersbyaskingquestionsandrecordingresponses telephoneandInternetsurveys mallinterceptsandmailquestionnaires FocusGroups agroupdiscussionleadbyaskilledmoderatoranddesignedtoprobespecifictopicsin depthLongitudinalStudies repeatedmeasuresofactivitiesovertimetoexaminechangesinbehaviors opinions Blackwell Miniard andEngel ConsumerBehavior NinthEdition Co
