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1、刷新化装品批发业 娇兰才子图谋5000亿年夜蛋糕（Refresh cosmetics wholesale industry Guerlain wit plot 500 billion big cake）The next ten years, the amount of China cosmetics wholesale shops can reach 500 billion yuan, Guerlain wit may calmly take a big bite in March 26th this big cake, Guerlain wit chairman Cai Ruqing in
2、Guangzhou 100th stores closed celebration generous.All along, local enterprises in cosmetics wholesale chains as little, until the emergence of Guerlain talent, this impasse can be broken ice. In 2005, Guerlain wit take the lead to vigorously develop the market, then expand into the slow lane. So fa
3、r, Guerlain talent has established Guangzhou, Beijing, Shanghai, Chengdu, Chongqing five big regional Corporation, the world store more than 300, only in Guangzhou reached hundreds, has become the local cosmetics wholesale chain first brand.The results of more than Guerlain Zhaxian, depicting the bl
4、ueprint of great talent - ten year shops, in an attempt to 2020, the number of stores over a million sales reached 50 billion yuan.Hit market demandCosmetics retail chain, regardless of Hong Kong brand Watsons farming for many years in the local market, global brand Sephora, Hong Kong and other loca
5、l brands, foreign brands in Wanning, East, Mei Cheng, and also the continuous Reaver cosmart in this category camp stockade. Before the ambush, after the pursuers, Guerlain talent competition no trivial matter. In this market, the cities have their own policies and intentions, and they will follow e
6、ach other because of the differences, but the competition can not be eliminated. Cai Ruqing hinted at a weekly newspaper reporter.On contrast, Guerlain wit found inspiration - body and HP are not from the German public beetle car, frugal plain, but by the husbands preferences, always demand outstrip
7、s supply. Specifically, Gialen avoided the Watsons, 300-500 square metres of business in a large market, and more close to the consumption of street, such as trade, trade, community street town, village, District, campus, 60-100 square meters of shops. In some market habits block, Gialen store busin
8、ess to 1 oclock in the morning, the reason is very large, close to consumers!In the address, to supply the necessary product consumption - Cai Ruqing Gialen is thus made clear at the present deeds, but it is now clear to Gialen, consumers, suppliers in heart what quantity?It is understood that since
9、 the implementation of membership, Guerlain beauty in the world has more than 3 million members. Between here, many business district investment when the automatic invitation Guerlain beauty stationed. Jia Qiudan, director of Guerlains beauty operations, suggests that Guerlain has become increasingl
10、y aware of the consumers perception of it. In addition, in the Guerlain beauty Guangzhou 100th shop closing ceremony, Mentholatum Southern China sales director Wang Yongqiang also hinted that Mentholatum has Guerlain beauty as a very important strategic partner.Cai Ruqing waited for the influence of
11、 the market is obviously more than that, it suggests, will take the Guangzhou market implementation, looking at individual city firm number 100 market response, will continue to decelerate the shop, until the influence of standards, next year Guangzhou will open 200 stores.Ten years shop lift indust
12、ry revolutionThe results of more than zhaxian,Gialen depict the blueprint for greater - ten year shops attempt in 2020, the scope of the market China cosmetics wholesale franchise stores is expected to reach 500 billion yuan for the occasion, the number of stores over 10000, business amounted to 50
13、billion yuan.Delusions to reality, but also need to step by step to complete. It is understood that Gialen in 2013 the number of stores in the world to reach 1000, promotion of thousands of stores, and comprehensive momentum in 2015, the number of stores to restart; again reach 2000, then north of G
14、uangzhou Shenzhen, firm calculated over a thousand stores, Guangdong province within the confines of as above 1000; 2020, le to complete the ten years shop, is expected to 3000 stores, 7000 stores.The speed of expansion, Gialen cannot be confined to the street, also means that will compete directly
15、with Watsons open, and even catch on the athletic field. Cai Ruqing hinted that Watsons is a respectable company, has always been a model of Gialen, which in China to carry out the measures without resistance, but this does not affect the development of Watsons Gialen, large shopping center, Gialen
16、is closer to consumers, in five years there will be positive competition. Therefore, people from the implicit mental brand, even if it has a good reputation, but this brand to let people accept it from the psychological, to make it with the peoples awareness of them, it is still difficult for the majority of the audience. For such brands, people mostly choose to bypass them under the infl
